46% increase with repurposed explainer video- case study

Explainer Video Case Study

Producing an explainer video case study or any other type of valuable content demands considerable time and financial resources. And it is not nice watching your precious content disappear into the depths of a news feed. These days such feeds act more like a wormhole.

According to some reports, organic reach on Facebook with the latest algorithmic updates is set for an additional round of decline. Slowly and discreetly, based on the rising value of FB`s shares, FB ads, and decreased organic reach, I can’t help but think that FB`s bubble will explode anytime now. 

Because of fast disappearing content in news feeds, there is never enough content that needs to be published. If you are an underdog like us, without outreach marketing capacities or an advertising budget that could help you get in front of our targeted audience, your reach is limited. But on the other side, when you are out of money, you tend to become more creative.

The Strategy of Content Repurposing

In this case study, we explore the strategy of repurposing video material and its source files to overcome these challenges. By applying Pareto leverage, focusing on the crucial 10% that yields 90% of results, we can work smarter. This approach, though labeled as a “hack,” is born out of necessity rather than abundance. Many businesses, if not constrained by financial limitations, might opt for traditional methods in video production. However, our approach acknowledges the constraints and seeks innovative solutions to maximize impact with minimal resources.

Businesses invest heavily in video production but often neglect long-term impact. Production houses miss out on upselling opportunities. Spending $1000+ on a single video without considering its longevity is impractical. Here, we’ll address this by analyzing one of our awareness-raising videos on global ethical issues.

Explainer Video Case Study in Video Distribution

We’ll skip this one as it is a common sense that once you have video, to publish it on as many video sharing websites and social media channels as possible

Add voice over script in video`s description section

The first thing after that we did, despite how obvious it sounds: but believe me or not, not many business do, is to add voice over text in the video`s description section and as an SRT file; which serves as subtitles. This not only ads to better user experience but it also ads to search engine benefits.

Turn video graphics into PowerPoint and submit it to SlideShare.

Additionally, you could create PDFs with added links and share them among document-sharing websites. As you know SlideShare is owned by Linkedin and in the eyes of search engines is an authority website. Because of its strength, don’t be surprised if you find SlideShare`s link outranking your original LinkedIn benefits.

Turn video graphics into static infographic and submit it to Visual.ly

In our case we’ve submited Infographic to the biggest infographic directory Visual.ly As Visual.ly is an authority website it can happen that its link will outrank your original post. Additionally you can submit your infographic to multiple infographic directories online. Here is a great resource on 150 + infographic directories.

Turn Video Graphics into an animated infographic blog post

Impossible to embed it here, thus you can see it at this link: animated infographic production. Having an animated interactive infographic blog post is the best thing you can do in terms of offering your visitors a superior user experience for which they’ll be happy to reward you with further sharing.

“Having an animated interactive infographic blog post is the best thing you can do for your visitors. ”

Adding at the end, sharing buttons, opt-in form for lead magnet, and commenting module, makes your infographic a supreme interactive gem, that will easily help you convert your engaged audience into leads.It is not only them who like this type of content, it is also a search engine. Ideally, if you want to overtake your competition now is the time to turn all your blog posts into an animated interactive infographic. For a full list of its benefits click on my previous animated infographic blog post.

Repurposing Explainer Video Content for Viral Social Media Clips

Here we have three videos, despite we’ve produced a total of six of them (with three more to upload). What these videos do is, they attract views because of their super short length – 15 seconds. Besides that they offer more opportunities to lead traffic either to original video or to your landing page.

Conclusion

In this Explainer Video Case Study, we leveraged recycling and repurposing to create four additional variations of the original video, showcasing the limitless potential for content reuse. With over 20 video recycling variations in a previous post, we demonstrated the efficiency of this approach. Repurposing content for social media’s news feed ensures a steady stream of engaging material, increasing visibility through different keyword variations. Sharing buttons and embed options on submitted sites facilitate wider content distribution, potentially leading to viral success. While content repurposing may involve additional costs, it’s ultimately an investment in long-term success, as it enhances online presence and audience engagement.

Numbers don’t lie: Let’s look at the data we’ve gathered and see why.

Let’s roughly compare what usual business does and what we did. Assume that the usual business manages to submit their video only to YouTube and embed it to their site. That would result in a total of 3143 YouTube views. We’ve submitted the video to Facebook and got 440 views. Based on our website traffic analytics, to our animated infographic blog post, we’ve received 647 views. SlideShare`s PowerPoint submission gave us 1251 views. While three short FB videos combined gave us 445 views. Roughly we can say that instead of only YouTube`s 3143 views, we’ve generated an additional 2783 views or in total 5926 views. Which is a 46% increase in views.

We, Video Chef, are a pretty small and young business without much traffic and merely 1000 FB followers. But imagine what would the same 46% views increase mean for a bigger business with a greater following, without mentioning adding paid advertising into the mix. This is basically how successful online campaigns are made. The sheer benefits of Explainer Video Case Study content repurposing arise from backlinking and SEO to spreading your content all over the web; thereby increasing brand exposure, lead generation, and sales. How are you repurposing your content, mind sharing some of your data and why are you not recycling yet? Get in touch if you need help with your content recycling. All we need is your blog post. We have a perfect system in place to do it for you.

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