Sever Evolution Visualized

Sever Evolution Visualized

Introduction

In recent years, the landscape of web hosting has undergone a remarkable transformation. The options available today would seem almost otherworldly to developers and system engineers from just a few years ago.The evolution of web hosting technologies has been driven by the ever-increasing demands of websites and applications. As the internet continues to expand, the need for faster, more reliable, and scalable hosting solutions has become paramount.

Web Hosting Evolution

Technological advancements in web hosting have played a pivotal role in shaping the digital landscape. In this article, we will delve into the web hosting evolution and explore how it has transformed over the years. From shared hosting to cloud computing, we will visualize the journey of web hosting technologies. Stay tuned as we embark on a journey through time, uncovering the innovations that have shaped the way websites are hosted and served to users around the world.

Web Development

Web hosting is a rapidly evolving part of web development. Just a few years ago, the hosting options available today would appear alien to developers and system engineers. The hosting options available today would appear alien to developers and system engineers from only a few years ago.

Workstations

Early on, there were workstations. These workstations were nomadic, wandering around offices, cubicles, and closets. They were the early precursors to the modern data center.As we explore the evolution of web hosting technologies, we will witness how workstations gave way to more sophisticated and powerful hosting solutions.Stay tuned as we continue our journey through the evolution of web hosting and its impact on the world of technology and business.

Web Server

Running a web server from a workstation tucked beneath someone’s desk represents one of the most primitive forms of web hosting.

Data Center, Physical Servers

Eventually, the workstation grew larger and noisier and found itself climbing into a server cabinet hosted at a data center with other servers.As we delve deeper into the evolution of web hosting, we’ll explore how web servers transitioned from humble workstations to complex data centers housing virtual servers. The journey of technology continues to unfold, shaping the landscape of web hosting.

Virtualization

Virtualization, the next evolutionary leap, offered a layer of abstraction that separated the operating system (OS) from the physical hardware on which it ran. This innovation was a game-changer in the world of web hosting.

Cloud-Based Hosting

Beyond the Cloud: Cloud-based hosting is the present, but it’s definitely not the last stage in the evolution of web hosting. The cloud has revolutionized how businesses manage their online infrastructure.

The Last Stage

Cloud Computing. Eventually, data centers evolved into cloud computing platforms, providing scalable and flexible solutions for web hosting needs.As we progress further in our exploration of web hosting evolution, we will delve into the transformative impact of virtualization and the rise of cloud-based hosting solutions.

Challenges and Opportunities

As data centers filled with virtual servers, they found themselves faced with the same problems as physical servers, being tied to a physical location. The challenge was to find a way to break free from the limitations of physical infrastructure.

The Cloud Takes Over

The cloud takes the concept of a virtual cluster and puts near-infinite resources, powerful APIs, and application services behind it for use by application developers. It revolutionizes the way applications are developed, deployed, and scaled.

Cloud-Based Hosting Today

Cloud-based hosting is the present, but it’s definitely not the last stage in the evolution of web hosting. It provides businesses with the flexibility and scalability they need in the digital age.

The Future of Cloud Computing

The cloud is rapidly changing the way that applications are being architected and deployed to users. We’re currently in the infancy of cloud computing, and there will be a lot of innovation in the ways that companies and individuals put this technology to use in the future.

As we look ahead, it’s clear that the cloud is here to stay and will continue to shape the landscape of web hosting and technology as a whole.

How to write an explainer video script in the right way that works

How To Write Explainer Video Script The Right Way

Introduction

Hey, you! Yes, you – business owner and aspiring effective explainer video script creator extraordinaire. Have you ever watched your competitors’ fantastic and wondered, “How on earth did they do that?” Are you tired of trying to explain your business in a 60-second video but end up going on for 5 minutes? We understand the struggle, and that’s where we, Video Chef, step in. As a premium video production company, we cater to clients worldwide, helping them tell compelling visual stories that instantly connect with their audiences

Blog Post How to write explainer video script the right way

The Video Trend

In 2017, your competitors are utilizing videos to reach more people and boost sales. You know people love to watch videos, and your website lacks that prominent “PLAY” button.

The Video-Making Challenge

So, you decide to create a video. However, video production is no walk in the park. Maybe your first attempt resulted in a ten-minute epic with a Leonardo DiCaprio look-alike. But despite the drama, comedy, and romance, no one watched it. Your bounce rate was terrible, and sales remained stagnant.

In this blog post, we'll guide you on crafting an effective explainer video script

Whether you’re creating a video for your business or collaborating with a professional video production company, understanding the essentials of a compelling script is vital. Let’s dive in and learn how to create a script that captivates your audience and delivers results.

The Right Video Type Matters

The problem may be that you’re making the wrong type of video and failing to grasp video marketing and viewer expectations. Your message might be unclear, and explainer videos should be concise, no longer than 60 seconds. Why? Because in today’s fast-paced digital world, the average internet user has an attention span worse than a goldfish.

Without the help of a video explainer company like us, your video might lack

  • Brevity
  • Directness
  • Social Proof
  • Emotional Connection
  • The Opportunity to Boost Sales

We understand the challenges and the role video explainer companies play in 2017. Our mission is to solve your issues and provide you with engaging videos that improve your online presence, drive sales, and save you time and effort.

Our Approach to Crafting Effective Explainer Video Scripts

At Video Chef, we follow a structured approach to create compelling explainer video scripts:

Catchy Title: Start with a title that highlights the video’s benefits and sparks curiosity.

Address the Problem: Acknowledge the viewer’s pain points and empathize with their situation.

Introduce Ourselves: Establish credibility and trust by introducing your brand and explaining how your product or service solves the problem.

Social Proof: Include testimonials, reviews, or statistics to show that others have made the same choice, reinforcing their decision.

Authority: Establish your brand as an industry authority, building confidence in your expertise.

Feel-Good Factor: Create a positive emotional connection with the viewer, making them associate your brand with positivity.

Call to Action: Include a strong call to action that prompts the viewer to take the desired action.

By following this approach, we craft explainer videos that engage, inform, entertain, and drive results. And if all else fails, we’re not above adding a dash of cuteness with puppies and bunnies – just for you!

Conclusion

  • We hope this insight helps you understand how to create an effective explainer video script. If you have questions or need assistance, don’t hesitate to reach out. We’re here to help you craft compelling videos that resonate with your audience and elevate your business.

How Financial Services Video Production can increase your revenue

How financial services video production can increase your revenue

Introduction

Are you struggling to reach potential clients for your online financial services? In today’s global market, attracting clients from around the world is a challenge that requires effective communication. You need to convey why your services are the right choice swiftly and compellingly.

The online realm moves fast, and you have only a brief opportunity to make an impact.

How financial services video production can increase your revenue

Why should someone entrust their hard-earned money to your financial services just because they saw your ad? You must stand out, deliver your message quickly, and highlight the benefits you offer.This holds especially true in the financial services sector, where clients entrust their business and livelihood to you. They are likely to question:

Why should I trust this company?
Do they truly understand my needs?
Will their services be cost-effective?
What if my financial situation takes a hit?

Failing to address these questions upfront diminishes your chances of converting prospects into clients.

The Rise of Financial Services Marketing Videos

Financial marketing videos are gaining momentum, and the trend shows no signs of slowing down. Why? Because they offer a wealth of information in a concise, easily digestible format. Let’s explore why crafting a quality financial service video sales pitch is crucial.

Financial Services Immediate Engagement

You have mere seconds to capture a visitor’s attention. A video with a prominent play button signals that viewers will swiftly access essential information, increasing the likelihood of guiding them through the sales funnel.

Enhanced Comprehension

Finance can be daunting with its complex numbers, instruments, and strategies. To build trust, potential clients must understand your services better than a financial textbook can explain. This information needs to be delivered promptly. Financial services videos achieve this by engaging both visual and auditory senses, reducing the time needed for comprehension. This medium allows you to clarify the meaning behind the numbers and deliver your message directly, akin to an elevator pitch.

Lasting Recall

Internet users consume vast amounts of content daily, much of which fades from memory quickly. However, the average viewer can remember 95% of a video’s content after 72 hours. Unlike text, videos offer the thoroughness of detailed information and the brevity of an image, all while boasting an impressive recall rate.

Addressing Concerns

Creating financial service videos may seem challenging and expensive. While it does require effort and expertise, user-friendly software and online companies that specialize in financial video production can streamline the process, saving you time and effort.Regarding cost, the true value of video production lies in its potential ROI. Compared to text or image ads, videos generate more impact and have a higher chance of going viral. They captivate viewers, simplify complex concepts, and linger in their minds.

Diverse Preferences

While video holds great appeal, it may not resonate with every prospect. Striking a balance by incorporating alternative methods such as text and images ensures you appeal to a broader audience. However, your primary focus should remain on the medium most likely to convert leads into clients. As mobile technology use surpasses traditional screens, videos become a strategic choice, leveraging high resolution, mobility, and easy integration of share buttons to engage and retain loyal followers.

Conclusion

To summarize, financial marketing videos offer a potent tool for conversion. They grab attention, simplify complexity, and leave a lasting impression. The data supports these assertions. If you wish to capitalize on the transition from static content to financial promotional videos, reach out to us. With our extensive experience producing over 30 videos for the financial industry, we possess deep insights into effective visual communication. At VideoChef, Let’s Find the Best Video to Share Your Financial Message Clearly and Effectively!

46% increase with repurposed explainer video – case study

46% increase with repurposed explainer video- case study

Explainer Video Case Study

Producing an explainer video case study or any other type of valuable content demands considerable time and financial resources. And it is not nice watching your precious content disappear into the depths of a news feed. These days such feeds act more like a wormhole.

According to some reports, organic reach on Facebook with the latest algorithmic updates is set for an additional round of decline. Slowly and discreetly, based on the rising value of FB`s shares, FB ads, and decreased organic reach, I can’t help but think that FB`s bubble will explode anytime now. 

Because of fast disappearing content in news feeds, there is never enough content that needs to be published. If you are an underdog like us, without outreach marketing capacities or an advertising budget that could help you get in front of our targeted audience, your reach is limited. But on the other side, when you are out of money, you tend to become more creative.

The Strategy of Content Repurposing

In this case study, we explore the strategy of repurposing video material and its source files to overcome these challenges. By applying Pareto leverage, focusing on the crucial 10% that yields 90% of results, we can work smarter. This approach, though labeled as a “hack,” is born out of necessity rather than abundance. Many businesses, if not constrained by financial limitations, might opt for traditional methods in video production. However, our approach acknowledges the constraints and seeks innovative solutions to maximize impact with minimal resources.

Businesses invest heavily in video production but often neglect long-term impact. Production houses miss out on upselling opportunities. Spending $1000+ on a single video without considering its longevity is impractical. Here, we’ll address this by analyzing one of our awareness-raising videos on global ethical issues.

Explainer Video Case Study in Video Distribution

We’ll skip this one as it is a common sense that once you have video, to publish it on as many video sharing websites and social media channels as possible

Add voice over script in video`s description section

The first thing after that we did, despite how obvious it sounds: but believe me or not, not many business do, is to add voice over text in the video`s description section and as an SRT file; which serves as subtitles. This not only ads to better user experience but it also ads to search engine benefits.

Turn video graphics into PowerPoint and submit it to SlideShare.

Additionally, you could create PDFs with added links and share them among document-sharing websites. As you know SlideShare is owned by Linkedin and in the eyes of search engines is an authority website. Because of its strength, don’t be surprised if you find SlideShare`s link outranking your original LinkedIn benefits.

Turn video graphics into static infographic and submit it to Visual.ly

In our case we’ve submited Infographic to the biggest infographic directory Visual.ly As Visual.ly is an authority website it can happen that its link will outrank your original post. Additionally you can submit your infographic to multiple infographic directories online. Here is a great resource on 150 + infographic directories.

Turn Video Graphics into an animated infographic blog post

Impossible to embed it here, thus you can see it at this link: animated infographic production. Having an animated interactive infographic blog post is the best thing you can do in terms of offering your visitors a superior user experience for which they’ll be happy to reward you with further sharing.

“Having an animated interactive infographic blog post is the best thing you can do for your visitors. ”

Adding at the end, sharing buttons, opt-in form for lead magnet, and commenting module, makes your infographic a supreme interactive gem, that will easily help you convert your engaged audience into leads.It is not only them who like this type of content, it is also a search engine. Ideally, if you want to overtake your competition now is the time to turn all your blog posts into an animated interactive infographic. For a full list of its benefits click on my previous animated infographic blog post.

Repurposing Explainer Video Content for Viral Social Media Clips

Here we have three videos, despite we’ve produced a total of six of them (with three more to upload). What these videos do is, they attract views because of their super short length – 15 seconds. Besides that they offer more opportunities to lead traffic either to original video or to your landing page.

Conclusion

In this Explainer Video Case Study, we leveraged recycling and repurposing to create four additional variations of the original video, showcasing the limitless potential for content reuse. With over 20 video recycling variations in a previous post, we demonstrated the efficiency of this approach. Repurposing content for social media’s news feed ensures a steady stream of engaging material, increasing visibility through different keyword variations. Sharing buttons and embed options on submitted sites facilitate wider content distribution, potentially leading to viral success. While content repurposing may involve additional costs, it’s ultimately an investment in long-term success, as it enhances online presence and audience engagement.

Numbers don’t lie: Let’s look at the data we’ve gathered and see why.

Let’s roughly compare what usual business does and what we did. Assume that the usual business manages to submit their video only to YouTube and embed it to their site. That would result in a total of 3143 YouTube views. We’ve submitted the video to Facebook and got 440 views. Based on our website traffic analytics, to our animated infographic blog post, we’ve received 647 views. SlideShare`s PowerPoint submission gave us 1251 views. While three short FB videos combined gave us 445 views. Roughly we can say that instead of only YouTube`s 3143 views, we’ve generated an additional 2783 views or in total 5926 views. Which is a 46% increase in views.

We, Video Chef, are a pretty small and young business without much traffic and merely 1000 FB followers. But imagine what would the same 46% views increase mean for a bigger business with a greater following, without mentioning adding paid advertising into the mix. This is basically how successful online campaigns are made. The sheer benefits of Explainer Video Case Study content repurposing arise from backlinking and SEO to spreading your content all over the web; thereby increasing brand exposure, lead generation, and sales. How are you repurposing your content, mind sharing some of your data and why are you not recycling yet? Get in touch if you need help with your content recycling. All we need is your blog post. We have a perfect system in place to do it for you.

Differentiate your brand with an affordable stop motion animation video

Differentiate your brand with an affordable stop motion animation video

“Affordable Stop-Motion Animation,” an effective tool to help you become a set-apart, top-of-mind brand, has been added to our arsenal of Video Chef`s video production services.

In the past, we all had the same challenge: we didn’t have access to information. And now we have another problem: there is too much information, making it hard for anyone to choose the right one.

These same challenges are facing your prospects when they are looking for their future business partners.

Affordable Stop-Motion Animation

In the digital realm, the significance of engaging videos for driving sales cannot be overstated. Research indicates that 50 to 85% of customers are more inclined to purchase after viewing an accompanying explainer video. However, with the proliferation of videos across websites, the bar has been raised, and consumers now seek the most compelling content. Amidst the multitude of factors influencing purchasing decisions, a standout video should seamlessly blend emotion and sophistication. It must not only convey information but also contribute to the overall brand aesthetic, leaving viewers with a sense that your company prioritizes excellence and adds value at every stage of online interaction. As the online landscape evolves, investing in videos that resonate with your audience’s sentiments and elevate your brand’s image is paramount to staying competitive and fostering customer trust.

In short, you need to stand out from the sea of an average animated video production. You are often competing with some heavy lifters who know the power of video the way you do. But now your challenge is how to differentiate your brand by utilizing the same video approach that proved to be successful in the past. This is the topic we’ll explore in today’s blog post.

But first let’s see what stop motion animation is

Stop motion is an animation technique that physically manipulates the movements of objects or personas. Corresponding them to cartoons where on-screen, we are capturing drawings versus with stop motion animation, where we are capturing a frame. A frame is an object or persona set in a scene. Most often those personas are either dolls with movable joints or clay figures.

So you can mimic the human body movements, move a leg and arm, etc. When those frames are put together and played in a continuous sequence, they produce an illusion of movement. The more shots/frames you capture per second, the more natural and smooth the movement. Hence, as a consequence, the more frames you must manually set. Because of its realistic nature, stop motion easily results in an edgy, snappy, spontaneous, or surreal video. That is why it is not without the reason, why objects and figures appearing in stop motion video appear as if they are being moved by a touch of magic.

In practice, we move an object or persona, capture a photo of the existing scene, and then for the next scene a new photo with a repositioned frame – object or persona is taken. We continue with the same process until hundreds of photos are collected. When those photos are put together in a sequence, you see a convincing illusion of movement that is happening in a kind of surreal way. Take a look at this video highlighting the early days of stop motion, directly from Ray Harryhausen, who is acclaimed by many as the godfather of it.

Why should you opt for Affordable Stop-Motion Animation?

Stop-Motion Animation is a rare gem in today’s video production landscape, primarily due to its high cost and labor-intensive nature. Unlike computer animation, stop-motion requires meticulous manual work and multiple revisions, driving up expenses. However, Video Chef has partnered with a studio outside of the US and Europe, offering stop-motion services at unprecedentedly low rates. Despite its complexity, the initial stages of stop-motion—scripting and storyboarding—are similar to other animation processes. By committing to a well-planned process and client involvement, we ensure cost-effectiveness without compromising quality. With our affordable rates and dedicated team, bring your stop-motion visions to life without breaking the bank.

Crafting Your Vision: From Script to Scenery in Stop-Motion Animation

The first step of stop motion animation is to define the script or the storyline. At this point, you would need to get in touch with us to discuss the project, your wishes, the goals of the video, and everything else that will help us match, and hopefully exceed your expectations. After you confirm the script, you’ll be provided with a storyboard, which will graphically represent the scene, environment, objects, and figures that will appear in the video. After this phase, we translate the storyboard to an actual scenography with all required elements. This is where the stop motion animation studio`s scenery’s closest analogy would be that of a live puppet theatre. Once the theatre is set, we start with tiny physical movements of figures and objects and their photo recordings; which we later produce into a compelling animation. Similar to what we did with this two stop-motion animation videos:

As stop motion animation requires that animators use many traditional arts, crafts and skills – we are able to produce organic scenography with figures and objects that reflect your brand’s nuances and personality. As an outline we can easily follow up with your logo, website`s colors or mascotte.

Conclusion

From a business point of view, if you are lucky enough to afford stop motion animation as your flagship video content, you are awarded with satisfied audience who’ve received a memorable experience and who are more likely to share your video among their family and friends. Other than that, you can earn strong brand recognition. This can help your brand to stand out among your competition and easily reap the fruits. We could say, that having stop motion animation is more of an exclusive investment and adds value to your website and business.

Get in touch for your Affordable Stop-Motion Animation

Differentiate your brand with an affordable stop-motion animation video. If you still think your budget wouldn’t allow you to take advantage of our offer, please consider this. Many options are enabling us to lower production costs while still delivering a top-tier stop-motion video to you. One of them is to skip details in figures, objects, and scenography. Having elaborate details or not, with stop-motion animation you can not fail to impress. Thus we must warn you, that there is a downside… because of time and place-consuming tasks involved, in our studio, we can have only a limited number of stop motion videos in production. Because of this, we work on a first-come, first-serve basis. This policy ensures that the ones who act first can be assured a priority project. Don`t hesitate to address any questions or concerns you might have.

Explainer Video – Why you deserve one promotional video for free

Explainer video- Why you deserve one promotional video for free

Yes, you’ve read it right. A 100% free “Pay it Forward Video” for you. Despite the video being the most expensive type of content possible, we at Video Chef make it happen. It is our passion, drive, and one of the core fundamentals our video production business is built upon. And guess what? You can get a free explainer video just by reaching out to us.

Being happy is one of the goals everyone shares, yet consciously or unconsciously we end up working with businesses whose visions we are not fully aligned with. In this blog post, I’ll show you how to act more responsibly, how to get ready for a new paradigm of money making, how to change the work environment; and hopefully how to hang out with the likes of  Elon MuskVishen Lakhiani, Neil Patel, Peter Diamandis, and other amazing visionaries.

Get a Free Explainer Video

But first let's see the reasons why we've embraced the “Pay it Forward Video” strategy

Are you one of many companies who suffer from unresolved tensions within the company?
We sure were. The tensions came from providing our service or products to clients with whose purpose we weren’t fully aligned. This happens when you take the client on board, even if you don’t agree with their moral or ethical motives.
In short, we’ve sold our soul to the devil :))
We did video projects solely because we were forced to compromise to make up for a poor cash flow.
We are not proud, but now we realize how this hurts us in a long term. Thus, on the bright side, it helped us to define our core values and taught us how to stand behind them. In short, we learned to behave responsibly and ethically. We took the ability to respond wholeheartedly.
Holistically looking, the formula for happiness looks pretty simple: the more you give, the more you can receive.

Your Company’s Happiness Checklist

Your Company’s Happiness Checklist.
Check your company and its client`s mission purpose:

  • Are you providing enough value that your services and products are based on love rather than fear.
  • Do they provide the same goodwill to their clients?
  • Does money come first or second, do you overdeliver, going an extra mile no one asked you for is not a problem?
  • Is your client`s satisfaction more important than yours, etc
  • Is money really more important than long term impact that your company could have? (especially now when the more they print it, the less is valuable)
  • Are you contributing to better world or you are feeding the beast that is taking the power away from people?

Just by answering on questions above you can determine the cause of your (un)happiness.

Our story

We did the same for us and it was clear that our force was driven by fear.
We decided to change that by removing all the glitter and sparkles. We got rid of all the illusion of what we tried to be, but are not

We tried to copy other video production companies, only to fail.
We are now left with bare force, a willpower common to every human. A will to help fellow beings. A will to make a world a better place, a legacy if you will.
From now on, we choose wisely to whom we’re gonna serve with all our video production talents, passion, knowledge and love.
We started this shift by consciously selecting our prospects and people with whom we want to associate. This is important for us, because it helps us create an environment for our business to thrive on, a foundation of healthy fundamentals – love.
Consequently, we saw a shift in our leadership.
Long gone are the days of companies ruled by force over their workers. Now the only chance of success you have is, if you invest in your own people, a team that supports your company`s vision.
From this kind of team, a passion evolves, and from passion evolves creativity that can make you one of the biggest influencers in the world.
We have perfect example in the likes of leaders like Vishen Lakhiani, Elon Musk, Peter Diamandis and many others whose basic premise is philanthropy.
They are an early indicators of how future businesses will work for common good. And if you are still concerned about money… like Zig Ziglar said:

  “You will get all you want in life if you help enough other people get what they want.”

And what do you need to sell if you want to be successful in the past, now, or in the future? It is happiness, an ability to make people happy perhaps?

Our Contribution to the world so far

We understand we are not as big as our role models are, and hence we cannot leverage the resources they do. But still, this doesn’t mean we are limited in the area of creativity. For Video Chef this is something we have been looking for some time. We didn’t know exactly how, but we set our directions early by producing animated videos that raised awareness on some questionable topics and concerns. In this vein we’ve produced:
The case of Edward Snowden Visualized
Fukushima crisis visualized
Gold vs. Paper-based financial system visualized
US Tax Debt visualized
62 people own as much as half the world visualized

…and similar videos.
Additionally, since we started and by our powers, we have been sponsoring entrepreneurs from third-world countries through Kiva.
We help NGOs and nonprofit organizations who have access to our video production services by giving them a 40% discount. We take a minimum, fee which is just enough to cover our production costs.
It is not as easy as Video Chef bootstrapping from the start, thus as I see it now, building a healthy ecosystem with strong fundamentals, was the only right direction for us.

Pay It Forward Video

We looked on other businesses and how they coped with the same challenges and we’ve  found a common ground with the “Pay It Forward” concept. This concept was best popularized through Kevin Spacey`s Hollywood movie “Pay it Forward”

Pay it forward video: Think of an idea to change our world – and put it into ACTION!! 
The basic rule as described in Pay it Forward day`s website is to “Do between one and three good deeds for others without asking for anything in return. Instead, the recipient should be instructed to pay it forward to someone else in need. “
We found successful implications in a small business of “Rosa’s Fresh Pizza”. At Rosa’s Fresh Pizza in Philadelphia, when you buy one slice of pizza, you receive two slices, one for you and one for a person in need of food, who are usually homeless people. For the person in need, you put a sticky note on the wall of the pizzeria, which is later redeemed.
We are accustomed the above lines with video production we do and we came up with our own “Pay it Forward Video” solution.
Video Chef’s clients Pay It Forward One Video At A Time

We pride ourselves as a value-driven company and your cause is important to us.

For each video order you make, be it an explainer, promotional, 3D, stop motion, kinetic typography, whiteboard, social media or any other video production; you’ll receive an additional video – for a cause you care about.
Pay it forward video – get one video for free – for a cause you care about 
Alternatively, you can use the “Pay It Forward Video” option and sponsor someone else`s cause (usually NGOs or nonprofit organizations that can’t afford to pay for video).
We want to help you spread your word about the cause you care about
Tell us the cause you are fighting for and we’ll find an organization for who we’ll do a video free of charge, as a part of our  “pay it forward video” program.
Here is one example of a project that is currently waiting for its sponsor.
It is from an email exchange I had with a (not so) potential prospect.

Thanks, Klemen, but you quite clearly have no idea of who we are or what we are about…

A little piece of advice that is free for you, why don’t you research the companies and organizations that you are trying to reach out to??

We are a not-for-profit organization, a registered charity… I can see that you are just looking out for yourself and your Entrepreneurship I cannot fault your passion and it is something that you do daily. Shall I tell you what I have done today???  
Dealt with a stroke survivor who wanted to commit suicide, convinced him otherwise and that life is for living and we can face challenges together. That was this morning, then I was interviewed by a local group who wanted to nominate me for a regional award. This afternoon I have been with a family member awaiting the results of a brain scan to see what damage the stroke has caused to their family. I am not being funny and I do not want to sound disrespectful but why don’t you do some proper research on who you are trying to target?? I will not bother you again and unless you are willing to fund my cause to help others impacted by Stroke, then I be overwhelmed if you did the same. God Bless  I must admit, I’ve been shocked and touched the first time I read it. It got me thinking heavily, and I can say this blog post is heavily impacted by the above reply. At the same time, this is a superb example of someone who needs a video, has a good cause, and yet can’t afford it.

Conclusion

We live in incredible times of advanced technology and a world, where the only way to succeed is by making other people more successful. What better way to make more money than by helping others and hanging out with dudes such as Vishen Lakhiani, Elon Musk, Peter Diamandis, and similar? Want to hang out with Vishen Lakhiani, Elon Musk, Peter Diamandis, and simmilar?
Now is your chance to join us and connect with a like-minded professional to form an alliance that will change the world. Because we – the people, ordinary folks like you and me, have the power to become role models and leaders of tomorrow.
And with great powers come great responsibility. The power to say NO more often than yes! The power to NOT work with companies with questionable moral and ethical standards. That we imagine Video Chef becoming the greatest video production company in the world, who will produce the best videos in the world; yet it will be in a position to not take any orders from companies and industries which are draining people, such as Insurance, Bank, Pharmacy, Coca Cola, Nestle and similar.
We pride ourselves as a conscious company and we are aware that the most powerful vote you can have is the vote with money. Hence if I don’t like your mission I ain’t giving you any of my votes, …read dollars. There is no stronger medium to impact people with than video. Video says more than 10,000 words, and if we follow internet trends, we see that video is dominating on all fronts. People just don’t have time to read. They want video. Pay it Forward Video will allow our clients to have a chance to have their say.

I believe many business owners are reading this and are on a mission to improve the world. And this is the reason why you deserve one video for free. When we are driven by passion and compassion. We can do great things, but only if we do it together. On one side there is a lot of money and everyone is acting selfishly, while on the other side, there is no money and everyone is helping selflessly.

Let’s bridge the difference and do something good for both sides. It is within your power and your responsibility – an ability to respond. A small thing for you means a big thing for someone else. What an awesome way to create a legacy, better role models, and a place for youngsters. Join our “Pay It Forward Video” mission today and get in touch for your website`s video and receive a video for a cause you care about. No matter the cause, large or small, pursuing a passion to enable social change is one of the most worthwhile things anyone can do. And the fastest way to do it online is with a video.

Increase blog post`s user experience & conversion with animated infographics

Increase your blog Posts user experience and conversion with an animated infographics

When it comes to content, website owners grapple with the perennial challenge of user engagement. Among various content types, videos reign supreme, offering interactivity and immersion akin to real-life experiences—until holograms become mainstream, that is. But what about plain text in mundane blog posts? While a minimalistic approach may suffice for certain industries, it often fails to captivate readers. Enter animated infographics for blog conversion—a dynamic solution to elevate engagement and transform your content strategy.

Because you can explain more things visually than with a single text, we see some websites’ attempts to increase readers’ experiences and engagement with infographics, gifs, and embedded videos. Thus, the real thing is still missing. The next thing that will evolve from these early attempts will be a combination of everything: text, infographic, gif, and video. 

Animated infographics for blog conversion

This combo results in an engaging and highly attractive type of content to the readers. An animated interactive infographic – a combination of text, infographic, and video results in engaging content

Welcome to interactive animated infographics for blog conversion

The following is an outline of why, if you are serious about your content strategy, you should start thinking of a more visually appealing and engaging presentation of your blog posts.
Content strategy is more and more important as a way to drive traffic from your blog posts to your sales funnel. One of the biggest tools that can influence your prospects is engagement. If we look at the human psyche, we see that we engage with the content once the feeling is right and when we feel safe to trust. And to trust, all our communication sensory preferences (see, feel, think) must vote for yes. Therefore, what our prospects are engaged with, must make sense for them to execute an action that you want from them.
Here we can learn the most from little kids, they are fully present and engaged with everything that moves, changes shape, or is alive. Now if we use here a little of reverse engineering we are all little kids in heart. This simply means that we, all old, middle, or young age are still secretly playing video games, quizzes, or using some light interactive entertainment. And here happens the magic, Kaboom!! Our websites or landing pages, to provide full engagement and to help prospects in their decision-making, must be designed in a way that makes them feel right and safe. In other words, every content format should be designed for a little kid in them.

The evolution of engagement is simply forcing us to find new ways of creativity that bring us closer to potential prospects. Isn’t this great, we just translate what we already know human psyche into an online world… So let’s recap engagement ingredients in short: text, images, gif, and video. The next condition is that these are highly appealing and are communicating their message to their targeted audience. Now, I don’t know who was the first who successfully merged text with images, but the result that came out goes by the name of “an infographic.” An infographic is a simplified version of a text communicating the messages in a way that is understandable to the majority of audiences with the help of visual graphics.

In most cases, they are effective at presenting stats or facts. Because of its visual appeal and adjustment to our sensory preferences, infographics are very easily digestible and understood and help our brains to quickly “get” the big picture of the story. The first time, when I remember that I saw an advantage of incorporating infographics as a part of the content strategy was by Neil Patel from Quicksprout, who is also known as the one who is responsible for their popularization. Neil Patel from Quicksprout is also known as the one who is responsible for the popularization of infographics. Because of its comprehensive features, people loved his blog posts, and not only that, people also loved to share them. Both of these helped Neil and his brand exposure to literally skyrocket over the night. Since then infographics have become one of the most important communication media. Also because of so many available designers in the market, their prices dropped from initially high quotes to nowadays, quite an approachable price to everyone. If your budget is weak I recommend you, go to Fiverr. You can get quite an amazing infographic on a low-string budget.

So what is the next thing in engagement evolution you would ask?

It is simple, the next big thing is animated and interactive infographics. Think like a “game-like” engagement and communication medium designed for kids of any age to convert them from point A to B to Z in, a logical way. The next big thing is animated and interactive infographics. A medium that tells your story in a new way and brings your product or service to life. The reason why you don’t see animated and interactive infographics so much is that they are quite expensive besides an awesome design they require awesome coding skills as they need to function super fast, not to mention that a certain feel for creativity and production of a “game-like” landing page is required. As for now, only the biggest players who have funds are taking advantage of them. One of them, which I stumbled on recently is from Mastercard. The other reason is that the marketplace is simply not mature enough in terms of market saturation and there is no need to step out from the crowd as static infographics are still doing a great job.

Hence, animated interactive infographics are more like a luxury item and currently have a reputation for guerilla marketing because people love it and share it. Similar to in the early days of static infographics, popularized by above mentioned Neil Patel. So again, from history, we can learn that the one who starts with animated infographics regularly the first has a good potential to be the first who popularize them and at the same time grow his brand exponentially. Truth or dare, I would be privileged if we could produce an interactive infographic for you.

As we pride ourselves as passionate innovators, we started with a production of interactive animated infographics. Please see the following samples:

  1. US Tax Debt Visualized
  2. Marketing Trends Visualized
  3. Gold Versus Paper-Based Financial System Visualized
  4. Process Over People Visualized
  5. Server Evolution Visualized

An animated interactive infographic consists of a simple message visualized with a combination of the animated infographic and explainer video, where for interactivity we added social media sharing buttons and an “opt-in form” to capture leads from potential prospects. On the backend, this is pure HTML5 coding and optimized for search engines (all the text you see is readable and spidered as a normal text blog post with tags, headers, and meta description), tablets, and smartphones. We are already playing with an idea of how to turn an ordinary blog post into a game or quiz like an interactive landing page with a capture form, where the main goal is to engage and collect leads from prospects.

Case Study: Animated Infographics for Blog Conversion

As we see from analytics data, search engines love animated infographics as they’ve sent quite a traffic. From an average session duration, we see that visitors love it as well and they stayed the longest on this page. This is good as stay time, is one of the most important metrics for search engines to distinguish between good and bad content. Huge SEO benefit, simply based on the time the user spent.

One of the most important metrics for search engines to distinguish between good and bad content is the average spent time. We also got some shares in social media which builds up on social proof and social media links. Regarding capture form, it is hard to tell as we didn’t track the leads, so we don`t know if leads came from the front page, other blog posts, or from here. To sum it up, I wouldn’t be surprised if most inquiries are coming from pages with animated infographics. There is a potential to be explored.

Conclusion

Our future prediction is that if you want to stay on top of things with your content marketing this kind of visual media will be mandatory. Also, now as you see it can bring results. Therefore, I would rather call it an investment than anything else. You might enjoy great returns, especially if you already enjoy a large brand recognition and following. With that in mind, as we are weak in our following, we would like to invite you to get in touch for a potential beta. We would take care of the production of an infographic while you would take care of the traffic. This would provide us with some real data to work with in the future while you provide the best possible user experience to your prospects. Since we are in the early stage of development, I believe we can find a way that would work for both of us.

In short, animated interactive infographics are the future of leveraging visual media for the best engagement and conversion rates. Search engine loves them,  you’ll love them and most importantly, your prospects will love them. Animated interactive infographics are the future of leveraging visual media for the best user experience and conversion. And as a marketer, it is our job to use our survival skills and adapt to the ever-changing environment of the internet as fast as possible.

Do you use animated infographics for blog conversion and why not? Please chime in with your thoughts.

How to recycle explainer video into more than 20 pieces of content

How to recycle explainer video into more than 20 pieces of content

Any business, whether bootstrapping, tight on a budget, or super successful should act resourcefully. However, when it comes to high-priced items such as an explainer video, everyone seems to have their eyes glued only to the shiny end product. It’s essential to consider alternative approaches, such as recycle for explainer video content, to maximize resources and reduce costs without compromising quality. Leaving out its valued components: script, graphics, and storyboard unused. If you are not acting resourcefully, you are not able to leverage an existing material for which you’ve already paid. This means you are leaving a lot of money on the table. However, on the other side, at least, you have a big potential to act resourcefully from now on.

In this blog post, you’ll learn what material to ask from your previous explainer video company. Moreover, if you are looking for a new video, you’ll find out how to leverage all the material that makes up an explainer video. This allows you to generate more different variations of content the easy way.

recycle explainer video

The reason not everyone is acting resourcefully when it comes to explainer videos is because not everyone is aware of it, even animation companies not

However, luckily, acting resourcefully is one of our values Video Chef is built upon. As that, we are qualified to pass some of our insight by raising awareness on how to leverage an explainer video source material and produce multiple pieces of content from it.

At this point, I’d like to introduce you to the Pareto Principle, which says that by focusing on 20%, you can yield 80% returns. By its logic, acting resourcefully can put your business immediately in the top 20%. Being aware of this principle in any area of your life can shift your focus on the areas that will have the most profound impact on the end goal and yield the greatest results.

Let`s see how we utilize the Pareto Principle by recycle explainer video into multiple content pieces.

Recycling of an explainer video script

Based on a video questionnaire or interview with the client, the first thing that any explainer video company comes up with is the script for voiceover. Moreover, this is where its use usually ends.

In our recycling case, you can use voice-over script text also as video description in video sites. You’ll say it is common sense thus we see many explanation videos being published without any accompanying description or link. With an extra mile, you can expand on the script and turn it into your website`s blog post. The best practice for this is to do it when you are announcing your video. Further, you can uniquely rewrite the same post and use it for the press release, LinkedIn Pulse, Facebook Instant article, or any other guest blog post backlink. This way you`ve got out of one piece of content – script for voiceover, three pieces, from which you can benefit in terms of search engine optimization.

An extra PRO TIP for experienced writers: you can rewrite it and spin it on sentence and word level (at least three times), utilizing different paragraph lengths, and variating different anchor keywords and permalinks. The output would be highly unique articles that can be submitted to various websites or article directories. Please note, I doubt I’m smarter than a search engine, thus at the same time, please note that duplicated content is also a myth.

Recycling of storyboard video

The next step in production after the video script is the storyboard video.  A storyboard video is a visual presentation of graphic elements that will appear in the final video. This is where the use of graphics usually ends. However, if you act resourcefully, you can easily turn your video storyboard into different formats like PDF, PowerPoint, Prezi, and a static image infographic.

At this step, an extra mile would be an HTML responsive interactive animated infographic. This kind of infographic can be placed on one of your pages. Because of its attractive and visually appealing nature, they can provide you with an enormous engagement and social buzz. Not that you’ll heavily stand out from the competition, but you can also add an option form and use it as a lead generation tool.

For an example see our animated infographic on US Tax Debt Visualized.

Following all the steps by now, you should instead of only two pieces, have already eight pieces of content. Generated content is ideal for submitting to SlideShare (ppt), document-sharing websites (PDF), and infographic directories (image), yielding you more and more backlinks, brand exposure, and authority.

Recycling of an explainer video

Video Trailer is ideal to create a buzz and hype around of announcement of your upcoming explainer video. The video should not be longer than 15 seconds, and it should offer the same effect of expectancy to your followers as it does an official movie trailer… stay tuned, coming soon to the screens near you.

As a Viral Quote Video:

Length variations. To catch up with the latest viral craze of popular viral quote videos and to battle social media transience, you should invest in producing a series of short 15-second quote videos. Quote videos should be constructed from the same graphics, colors, theme, and style to keep up with an original explainer video. The messages used in videos should be your main selling proposition points appearing as onscreen text. Usually in the form of a quick question and answer. Voiceover is not necessary.

With quote videos, you can perfectly leverage two features: auto-play video and call to action (Facebook). With them, you can easily engage your prospects while they are browsing the news feed and lead them to your website, blog, shop, or sales funnel.

Since short quote videos point out mainly one message, they are perfect to be used as a video ad, either on YouTube, Facebook, or any other video ad platform.

For the best effect, upload all your videos to as many video-sharing websites as possible: Facebook, Vine, Instagram, YouTube, Vimeo, Daily Motion, Metacafe, Yahoo Video, Viddler, and others.

Additionally, there are many website video directories, where you can embed your video HTML code. When submitting don`t forget to take advantage of an extra pro tip from the script above. At videos, spin titles, descriptions, and meta tags, while for the extra mile to show as much uniqueness as possible, producing different

Into different language variations

Since over 70% of internet users only visit websites in their native language, it would be wise to think of the same videos and hence produce different voice language variations. A cheaper alternative here would be just to translate the script and upload them as subtitles where possible (YouTube).

Conclusion

Since video is already the most preferred type of content from both, the people and the search engine, the future belongs to video. The more videos you have, the more authority and brand exposure you`ll enjoy, not to mention all the backlinks, virality, and increased value over time. As difficult as recycle explainer video might sound at the start, now you have a clear blueprint on how to leverage its building components.

Let`s recap more shortly, what you can easily get the out of one explanation video’s source files:

  1. Video description
  2. Blog post
  3. Press release
  4. PDF
  5. Prezi
  6. PowerPoint
  7. Static Infographic
  8. HTML5 Interactive
  9.  Animated infographic
  10. Video Trailer
  11. Quote Videos

Applying the above will put you way ahead of the competition while applying extra tips of syntax spinning, you’ll make an extra step not many will do. In terms of costs, if we take out an HTML5 infographic, it will cost you 20% – 30% on top of a regular explainer video price. However, what you end up with is worth a lot more. With recycle explainer video content, you’ll have your viral chances as people will now find your content in different locations. Not to mention that the value of the content you put online, over time just grows, and the same does your brand authority. Last but not least, your video will finally have the introduction and traction that it deserves.

While other businesses will be heedlessly looking for the next opportunity to save money, you’ll be confidently planning your video launch strategy in the same way as Hollywood movies do. Knowing that you are applying the Pareto Principle and that focusing on the most important 20% will yield you 80% returns.

Next time, when ordering a video explainer, don`t settle only for a sole video but do ask for additional recycling content options. 

As video is a pretty expensive one-time investment, you don’t want to go thirsty through the desert. We at Video Chef certainly won`t let this happen to you, as we aim to help you grow your business the smart way. We have a proven system in place to provide you with everything above. It works not by selling you more of what you don`t need, but by recycling explainer video that you are already paying for. Feel free to contact us for a free consultation or drop us a question in the comments below. Also, we would be happy to hear how you recycle explainer videos.

To your success!e

An easy way to get your own branded viral videos without breaking your leg

An easy way to get your own branded viral video without breaking your leg

An easy way to get your own branded viral videos without breaking your leg

If you think your brand can go viral without videos, STOP!

At Video Chef, we know that if you are not a super big fish you simply can’t afford them.
In this article, I`ll shine a bright light on this challenge where you’ll learn an affordable way to add viral videos to your social media strategy …without breaking your leg. Not only that, I`ll show you how to leverage the biggest weakness into your strength. I`m talking about short attention span as anyone can hardly commit to watching videos longer than a minute.

Since viral videos are the most lovable and the most expensive content possible, we at Video Chef are working hard to provide an affordable solution for people like you

We found a perfect solution which is taking advantage of social networks’ video features and human behaviour. What we did… We took already proven viral image quotes that got thousands of likes, shares, and comments and recycled them into a fresh form of content – a video. We ended up with so-called viral quote videos.

These videos are designed with one goal in mind – to go viral. Besides the trend predictions above, here are additional reasons that make quote videos so powerful. The first thing we are leveraging is the problem every online publisher is facing – a short attention span. After 10-15 seconds most people’s attention is lost and they surf away to the next interesting thing. But in these 15 seconds lies the power of viral quote videos. These types of videos are just short and interesting enough for viewers to watch till the end. Additionally, Facebook will reward you with an increased reach as its viewing metrics will show him your videos are getting watched till the end. The second feature we are leveraging is the autoplay video feature, which interrupts viewer`s thought patterns when they are browsing the news feed, as your video starts to play automatically.

The third powerful thing about quote viral videos is that they catch viewers unprepared and in the moment

When you add to this element of the surprise, the emotions that arise by watching a powerful quote message, you create a safe environment for a viewer to like, share, or comment on your video. The latest trend is also writing/tagging your friend’s name in the comment section, so he gets a notification/recommendation from a friend that this is the video they would be probably interested in. If you think your brand can go viral without videos, STOP! The fourth feature we leverage is an option to add a clickable link as a call to action when the video ends. You can invite viewers, either to learn more, sign up, download, etc. This way along with liking, sharing, and commenting, you can drive traffic to your website, blog, shop, or sales funnel.

Once you combine the above features with beautiful audiovisuals, you end up with powerful and emotional viral quote videos. And believe me, these videos very hardly leave any viewer’s heart lighted and ignorant. For best user experience videos should catch you unprepared while you are scrolling down the news feed. But you can see how videos look on our Video Chef`s page. Because quote images are so popular among people, we can say the same will also happen with quote videos. Along with this prediction goes a prediction that the future web will mainly consist of video anyway. Distribution-wise, the beauty of viral quote videos, is that they can be used on all video-supported networks like Facebook, Twitter, YouTube, Linkedin, Vine, Instagram, Google+, and other video-friendly sites. Once videos are done, an additional hack is to produce its gif and image variations. This provides you not only with more content for your followers but also an increased chance of spreading your brand all over the web.

Conclusion

Leverage your followers’ love for video, and they will reward you by sharing and spreading your message among their friends and family, turning them into your brand ambassadors.

Through viral quote videos, we get the best out of all worlds… video trends, people’s love for videos, and Facebook’s love to provide the best user experience. An easy way to improve your reach so you can become a recognized authority in your niche. 
Wait… what about a price?! We know, we know. Everything sounds super cool, and because you know that video production is super expensive, you must be thinking where is the catch? There is none. Well, there is but in a good way. Read on! Because we know, not everyone can afford video production, we at Video Chef, came up with a solution that allows us to deliver you viral quote videos at an affordable rate.

Our viral quote videos are available to you under a white-label license. Just send us your logo and you’ll receive your own branded quote viral videos – with your logo in the right lower corner. Please make sure, when delivering the logo, to send it with a transparent background and in the PNG file format. The videos we have can be applied to any niche as they relate to any audience`s basic needs: health, wealth, and relationships. In general, they are thought-provoking with huge emotional appeal and motivational. As mentioned before, they are recycled versions from already proven quote images. If you are already successful with the budget available for custom viral videos designed specially and uniquely for your brand and targeted audience, we would be happy to unleash our creativity and produce videos that your audience will be happy to spread all over the web.

We promise just one thing: with viral quote videos, you’ll get more authority engagements from your social followers, causing your fan base and brand exposure to grow exponentially. And please note, if, you think “this is all I need to go viral.” these videos are not for you. Videos are just one part of the puzzle that makes a successful social profile. As with any other novelty, the ones who jump on the wagon of opportunity earliest are the ones who’ll reap the fruits sooner. And very well, viral quote videos might be your current chance to beat your competition. Kindly get in touch for a free consultation. If you have any questions, let me know in the comments below.