The Advertising Battle: Tablets vs. PCs

The Advertising Battle: Tablets vs. PCs

Introduction

In the evolving landscape of digital advertising, a fierce battle is underway between two formidable contenders: tablets and PCs. These two platforms offer distinct advantages and challenges for advertisers aiming to capture consumers’ attention. Understanding the dynamics of this competition is crucial for marketers seeking to optimize their ad campaigns and reach their target audiences effectively. 

tablets

First, let's look at the major differences between tablet devices and desktop computers

1. Tablets can be taken everywhere: airplanes, buses, waiting rooms, the back seat of a car to entertain children…literally, everywhere.

2. PCs are stationary but have much larger computing power than tablets. If you have some serious computer-based work to do, it is almost imperative that you have access to a desktop computer, a proper keyboard, and a mouse.

3. People consume video much more on a tablet than on a PC. For the average U.S. consumer, they will spend 33 minutes watching videos on their tablet device, as opposed to 22 minutes on their PC. Again, this is largely due to a tablet’s portability: you can stretch out on your couch or your favorite recliner and dial up a movie on Netflix. If you’re viewing a video on your PC, you’ll be perched on your computer chair, your face inches from the large monitor. It is estimated that by 2018, 70% of all digital video viewing will be done on a tablet.

4. PCs generate the most ad revenue. And most websites— except for the very few that require a monthly subscription fee —get all of their revenue from advertising.

Tablets and PCs Battle

And there you have it. Even though the advance of tablet devices such as Apple’s iPad, Microsoft’s Surface, Samsung’s Galaxy, etc. continues to infiltrate the marketplace, the majority of the money made on the internet is coming from PCs. Advertising is the grease that keeps the entire internet running. And most of that grease comes from the PC market.

There are a few reasons for this. A PC’s monitor is much bigger than that of a tablet and hence, it can display much larger and a much higher number of ads. Ads geared for PCs can be as simple as banner ads, as complex as animated video ads, and as annoying as pop-up ads. The ads that appear on a tablet are much smaller in comparison, harder to see, and easier to avoid. The ad revenue from tablets just isn’t there, and won’t be for a long time.

So if you’ve ever wondered why the convenient and portable tablets haven’t completely overtaken the PC market, the reason is ad revenue. Sure, there are a few technical details that a tablet has to compromise on so it can be as small and portable as it is, but remember: it always comes back to the money. Join us at Video Chef, where we’ll help you craft videos that resonate and drive results in today’s ever-evolving digital landscape.

Summertime And The Video Trends

Summertime And the video trends

Introduction

Summertime brings not only sunshine and warm days but also a wave of Summer Video Trends that captivate online audiences. As people seek entertainment and inspiration during the summer months, content creators and brands are leveraging these trends to engage their viewers. From outdoor adventures to refreshing recipes, the season offers a unique backdrop for video content that resonates with the spirit of summer. 

Summer Video Trends

Summer Video Trends: Summer is gone, fall has arrived, and winter is just over the hill. What does this have to do with website videos and animation?

Well, not much if you’re watching funny clips on YouTube of people getting chased by swans. But in the all-important advertising world, seasonal changes mean big changes in the size of their ad campaigns and video trends. This past summer, for instance, was the World Cup, the most-watched sporting event in the world, which puts it in the running for the most-watched event in the world— period.

The World Cup is a true showcase for any company with deep enough pockets to put its best marketing foot forward. And believe me, that foot costs a whole bunch of money. This is why now, with the World Cup months behind us and the holiday shopping season still a couple of months away, many companies are cutting back on their marketing dollars. But it seems Nike didn’t get the memo and wasn’t ready to let the buzz of the World Cup go just yet. In the middle of August, a month after the last World Cup ball was kicked; it released a video ad called “Mirrors” that featured Brazilian soccer superstar Neymar Jr. wearing Nike’s latest and greatest soccer cleats. It’s a nice ad, but it came a little late:  https://www.youtube.com/watch?v=-0RT1lc5HHQ 

What a flop, right? An ad for soccer cleats a month after the World Cup was put to rest? What a terrible idea from Nike’s marketing department, right? Wrong. So far, the ad has had over 12 million views on YouTube. Most corporate ads that end up on YouTube are lucky to get a couple hundred thousand views after a year or two. This one had over 12 million views in just three months and it continues to grow. This kind of web traffic has had to drum up some serious revenue for Nike. And that’s just the views on YouTube. What about the millions of people who saw it on TV? Or embedded in other websites? Nike has shown it can spot when a trend remains hot, create a compelling marketing campaign, launch it across multiple platforms, and walk away the clear winner. But with fall quickly descending into the cheery holiday season, even Nike is scaling back its onslaught of advertising. You could say the months of September and October are the quietest in marketing circles. I won’t say they’re quiet because they certainly are noisy enough, but it marks a definite change in advertising business tactics. There’s usually the rush of summer commercials and then the lull between summer and the holiday season.

But it won’t stay that way for long, at least not in social media. Websites like Facebook are ramping up their holiday advertising earlier this year than in years past. Do you know how every year people complain that the holiday decorations are put up in stores earlier and earlier? Well, now we have verified data that this is, in fact, true. And it doesn’t matter if we’re talking about a goliath like Facebook or a farmer’s market in your hometown. Many shops rely on seasonal shopping for a large chunk of their net income. Accurate and well-aligned marketing campaigns make that happen. This is why everyone, from Nike to Country Joe’s Tomatoes is getting hip to the idea that online promotions might just be evergreen. What about you?—Are you thinking of the possible video trends that could heighten your business focus? Now is the time to act! Use Video Chef to promote your business online.

You think you know what kind of video you need ?

Why you think you know what kind of website video you need, and why you are wrong

Introduction

In the world of online content, assumptions about the type of website video you need can often lead you astray. What you think you know may not align with the reality of your audience’s preferences and your specific goals. This article will challenge those preconceptions, exploring why you might be mistaken about the ideal website video for your needs. It’s time to reevaluate your strategy and discover how the right video content can truly elevate your online presence.

You think you know what kind of website video you need ?

The main goal for any website video is to turn visitors into action takers and bring in revenue

Because it sounds easier than it is done, I want to focus on the specific steps involved in the process of creating web videos from both perspectives – ours as animation producers and yours as a client. In most cases, our clients are business owners and project managers who work on behalf of the businesses they want video for. In both cases these are the people who know what they want, otherwise, they simply wouldn’t be in the position they currently are. This comes in handy as it is easier to work with people who know what they want. But is it so?

Let`s see two examples of our buyers:

The first one is a simple business-to-business relationship. They need a website video done and they want our production company to create it.

The second one is the same business-to-business relationship, just like above, but with a difference. Here a buyer is “the all-knowing person”, who tells us how we should do the video for him.

Excuse me, but this is the same thing as going to a pizza restaurant and telling the cook how to prepare the dish.

Of course, we understand that not all videos are the same. In this case, we are discussing an explanation video for the same purposes.

The difference is in the first example where our client gets the video that does the job for him – converts his visitors into action takers, while in the second example, the client gets the video that doesn’t do the job at all. In other words, the video in the first example will be able to convert viewers into action takers while in the second example, this won’t be the case. Besides that the end video is not serving its purposes, it is also a time-consuming process because of countless emails traveling back and forth, trying to smoothen the communication gap of unconventional video production. It costs us, a website video production company, a lot more because it is expensive and time-consuming to do customized processes and make numerous revisions and corrections directly on the video. Another thing we hate is that the video is not suitable for our portfolio. This means we are losing out the in long term by taking the job.

In the end, your website video doesn’t tell the story, because

  • It is not the product you want to sell. But it is a story,
  • it doesn’t push any emotional buttons because it doesn’t solve any problems that your prospect is in,
  • you don’t show solutions and possibilities to your prospects.

And because your video doesn’t follow a conventional storytelling structure, it just doesn’t make sense for your prospects and they don’t convert. Creating a good explanation video is a science that requires following certain fundamentals. You might like the video that you saw somewhere or your competition has, but that video serves a different purpose than yours. In the end, you receive a poor video where you lost money and we didn’t maximize our animation creativity. Another example of “the all-knowing person” is their scripts. The challenge here is that in most cases these scripts are unprofessionally written and are talking to different segments of potential buyers who are in different phases of their buying process. In this case, we will advise you on how to properly set your sales funnel and what kind of video sequences you should have in case of multiple videos.

Doing this means you would escape overwhelming your prospects with too much information in a short time:

  • Considering the maximum attention span for promo videos is 1-2 min, you would be able to get your videos viewed in full,
  • you would offer a logical flow for your viewers and hence increase the number of conversions at each step.
  • We understand that we each perceive the world around us differently. Not all countries in the world have internet marketing as developed as the leading countries.

We know that you as a client are the KING and we respect that. We just want to keep your ego away from having an awesome website video that your business deserves

The best example here is the one of Henry Ford, who wasn’t familiar in detail with all aspects of car building from a technical point of view. Instead of this, he leverages the best people who have the necessary skills for it. For the same relation and best possible result, we at Video Chef are calling as well. Trust us, we are an animated explanation video production company and this is our field of expertise. We excel in the same way as you do in your business.

We know a thing or two about creating compelling and engaging videos. One of our videos was in the “Top 20 Most Powerful Storytelling Videos of 2013” selection by Visual.ly, the biggest community platform for data visualization. See more at number 13, The Case of Edward Snowden Visualized. Furthermore, since we produce multiple variations of animations, we would suggest what kind of video would work best for your business and hence convert your visitors into action-takers. We believe life at its core is simple and in the same way, we want to display the simplicity of your business. People who want to buy from you are simple too. Contact us for your video quote estimation or free consultation regarding your business video needs. If you already have a script and you are not sure about it, we’ll be happy to review it and pimp it to max. We`ll reply within 1 hour unless we happen to be sleeping–in which case we`ll reply as soon as we wake up.

The Mobile Videos On the Rise

Mobile Videos On the Rise

Introduction

Mobile videos are experiencing a significant surge in popularity, becoming the preferred choice for consuming visual content. With the widespread use of smartphones and high-speed internet access, mobile users are increasingly turning to videos for information, entertainment, and communication. This trend underscores the importance of optimizing video content for mobile platforms, as it offers a prime opportunity for businesses to engage and connect with their target audience.

Mobile Videos

Mobile Videos: Time for some simple math (I swear, it’s simple!): in 2013, video viewership on a tablet was less than half of what it is in 2014

Tablets vs. PCs: Mobile Videos Viewing Preferences

In recent years, the consumption of mobile videos has witnessed a remarkable surge, doubling within a single year. Notably, tablets have emerged as the preferred platform for longer video content, clocking in at durations exceeding 10 minutes or more. Conversely, PCs reign supreme for shorter video clips spanning 1-3 minutes. This dichotomy underscores the nuanced preferences and behaviors of users across different devices. While tablets offer an immersive experience conducive to extended viewing sessions, PCs cater to the quick and transient nature of shorter video content. This trend may stem from various factors, including the ergonomic design of tablets for comfortable viewing and the convenience of PCs for brief, on-the-go consumption. As technology continues to evolve, understanding these distinct user behaviors becomes paramount for content creators and platform developers seeking to tailor their offerings to meet diverse viewing preferences across devices.

Optimizing Tablet Design: Screen Size vs. Portability

Tablet manufacturers encounter a critical challenge in striking the right balance between screen size and portability during the design process. This delicate equilibrium is essential to ensure that devices offer an optimal viewing experience without sacrificing convenience. Consumers increasingly demand tablets that are both easy to navigate and compact enough to carry on the go. However, achieving this balance is no simple task. Larger screens enhance viewing pleasure and productivity, but they compromise portability. Conversely, smaller tablets may be more portable but could hinder user experience due to limited screen real estate. Closing the viewing gap between tablets and PCs requires innovative solutions that address these conflicting demands. Manufacturers must leverage advancements in display technology, ergonomic design, and materials to create devices that offer a seamless blend of screen size and portability. Ultimately, success lies in understanding and responding to evolving consumer preferences while pushing the boundaries of tablet design.

Optimizing Tablet Size for Mobile Videos Experience

To remedy this problem, most tablet manufacturers are playing both games. They are offering both sizes—big tablets and small tablets. The most famous of these is probably the iPad and the iPad Mini. The current standard iPad— dubbed iPad 2— has dimensions of 9.5 inches by 7.31 inches (or 241.2 mm by 185.7 mm) and weighs 1.33 pounds (or 601 g). The iPad Mini is much smaller: the dimensions are 7.87 inches by 5.3 inches (or 200 mm by 134.7 mm) and weigh a mere .68 pounds (or 308 g). It is clear that the iPad Mini is the more portable of the two, given its weight and size, but what are you giving up? Screen space, navigation, and computing power. It can still play videos with the same resolution as the iPad 2 but again, the screen is smaller by about 2 square inches (or about 40 square mm). The iPad 2, by being larger, simply makes for a better viewing and working experience. But it’s not for everyone. By offering both devices, Apple is attempting to appeal to everyone. Most tablet manufacturers are following suit. After all, some people use their tablets primarily to read eBooks; in that case, screen size and computing power don’t matter too much. For those looking to use their tablet to watch longer videos and navigate the web, even work on a document, they probably want the largest and most robust tablet available. Ultimately, the choice between tablet sizes boils down to individual preferences and usage scenarios, and at Video Chef, we’re here to help you make the most of your device.

The Next Leap for CGI: Real-Time Animation

The Next Leap for CGI: Real-Time Animation

CGI

The Next Leap for CGI: Real-Time Animation marks a groundbreaking shift in the world of computer-generated imagery. This innovative technology enables instant rendering and animation, allowing for seamless, interactive storytelling in real-time.
It promises to revolutionize industries ranging from gaming to filmmaking, offering unprecedented creative possibilities and immersive experiences. In this article, we delve into the exciting developments and potential applications of real-time animation, setting the stage for a new era in visual storytelling.

The name Nobumichi Asai probably doesn’t mean a whole lot to you. But the CGI technology he has created — dubbed “Omote” —is set to revolutionize the way films will look, feel, and be created Nobumichi Asai, a producer and technical director, can manipulate a moving object in unbelievable ways in real time.
That’s right. Where contemporary CGI has always had to be added in after the actual filming has been completed, Omote allows filmmakers to create those same CGI effects during the actual filming. It may be hard to believe.

But after watching this video you’ll see it goes far beyond your wildest imagination:

The CGI Leap

This brings me back to how this will revolutionize movie-making. These days, if a director wants to have King Kong scale a skyscraper or go ice-skating (in the recent remake, he does…don’t ask me why) the process they use to achieve that is called motion capture. They use an actual human actor, attach small sensors all over his or her body, have them perform the movements of scaling a skyscraper, scan that performance into a computer, and digitally replace the human actor with a CGI version of King Kong. If a featured actor is supposed to be scared of King Kong, the filmmakers usually construct a pole with a tennis ball to represent where the CGI King Kong will go to give the actor a place to look and react. 

Omote pretty much makes that entire process obsolete. By allowing real-time digital manipulation, there is no lag between performance and special effects. It also has the advantage of looking much more realistic. As for the actors, this technology must be extraordinarily liberating. By seeing the computer manipulation of their performances in real-time, they can adjust and react in a much more realistic way. If nothing else it’s a far sight better than that tennis ball attached to a pole.

At Video Chef, we’re pioneering the future of CGI animation with Omote technology, offering actors unprecedented creative freedom and delivering ultra-realistic performances without compromise.

Facebook vs. YouTube: The Video Advertising Showdown

Facebook vs. YouTube: The Video Advertising Showdown

Introduction

In the battle of video advertising, Facebook and YouTube stand as two titans, each with its unique strengths and appeal to marketers. Facebook, with its vast user base and precise targeting options, offers an ideal platform for reaching a broad audience. On the other hand, YouTube, as the world’s second-largest search engine, provides a dedicated space for video content consumption and search-driven advertising. 

Video Advertising

In the ever-changing landscape that is internet marketing, it pays to stay on top of the latest trends. And nowhere is the landscape changing quicker than in social media

According to the latest statistics, more and more companies are choosing to buy video ad space on social media sites like Facebook. This is in opposition to advertising on YouTube, which—while it does retain a higher average of dollars spent—is on the decline when it comes to video advertising. It’s confusing why this is. YouTube is, after all, a video-hosting website. It would seem to make sense that video advertising dollars would be rising along with the rise of YouTube video viewing, which has been on the rise.

Social Media Video Advertising

The reason for this— the reason companies are pulling back from YouTube and investing more in social media websites like Facebook — is because more and more of their target audience is spending more and more time using social media. They use it to connect to friends and family, and share pictures and stories; and for many folks, it’s their primary source of social interaction with people outside of their hometown. It might surprise you that the biggest age demographic of growing Facebook users is ages 35-54; in other words, the age group with the most disposable income. Part of the reason for the rise of video advertising on social media sites was the misconception that Facebook, Twitter, and all those social sites were being used primarily by high school and college students, who, by and large, have very little income. Now that the research has come in that shows it is an older crowd making up a majority of social media growth, companies have taken notice and shifted their gaze and their marketing teams towards buying space on those websites.

Let’s take a moment to read up on some statistics. This year alone, the advertising on YouTube dropped roughly 10% in terms of actual click-throughs. During that same time period, Facebook has gained roughly 10% of that share. It’s a quick statistic but it’s the most revealing. Facebook is simply engaging their users better than YouTube. Why that is, YouTube better hope to learn soon. Speculate all you want, but statistics— like my cherished 8th grade algebra teacher Mr. Reynolds told us—do not lie. Facebook has always been the dominant site when it comes to click-throughs and if YouTube doesn’t improve their practices soon, Facebook will take over that market completely. YouTube cannot afford to let this happen. Like the vast majority of websites, YouTube makes their money from advertising (a note to all YouTube aficionados: YouTube is owned by Google and Google has the capital and the resources, not to mention the vision, to keep YouTube up as the major player in online video-hosting) but with that income stream rapidly dwindling, they are going to have to shake things up. So far, they have come up with some novel ways to do this. Example: they have recently teamed up with Lionsgate to create a promotional campaign for the blockbuster Hunger Games movie franchise. This is the kind of innovation that will keep YouTube not only afloat, but bring it back as a major player in the marketing realm. Stay Ahead of the Curve! Elevate Your Business with Engaging Video Advertising. Let Video Chef Bring Your Vision to Life.

Why Hire an Animated Video Production Company?

Why Hire an animated video production company that specializes in Animated explainer videos

Introduction

In the fast-paced world of digital marketing, captivating your audience’s attention is paramount. This is where animated explainer videos shine. To ensure your message is not only heard but also remembered, hiring an animated video production company that specializes in creating these engaging and informative videos can be a game-changer. In this article, we’ll explore the compelling reasons why investing in such expertise can elevate your brand’s storytelling and impact in the digital landscape.

Animated Video Production

Video Chef is an animated video production company

However, we’re not like just any other company out there that produces animated videos. We specialize in promotional video production of animated explainer videos. You might be asking why we chose to focus on marketing video production. Well, in this day and age of the Internet, we feel that companies can benefit from animated videos. At the very least, these videos can help companies establish or improve their online presence. More and more of your customers are getting online, and they love watching videos. We just want to make sure that we satisfy the need for top-notch business video production services, and this is why we’re offering animated explainer videos. Judging from the increase in revenue that our clients are getting, it’s a must that you jump in and get your very own company video that will explain to your prospective customers what your company is all about. What Makes Animated Explainer Videos Different?

An animated video production company makes videos

However, you have to make sure that these videos help you achieve your goal – which is to get more customers. For example, a company may specialize in website video production. However, how sure are you that the video on your website does a good job? For it to succeed, it should do these things:

 • It helps people understand and embrace your marketing message. 

• It captures their attention.

 • It builds trust.

 • It entertains them.

• It provides information. 

• It turns prospects into customers.

 This is why more and more businesses are now looking into using animated explorer videos. As a world-renowned animated video production company, we here at Video Chef decided to satisfy the rising demand for videos that can do the above things. We started this video production business with one thing in mind – help our customers. This is why we won’t just make a company video for you. We’ll make an Internet video production that’s fun, entertaining, captivating, and informative. If you think about it, there’s nothing more fun, entertaining, captivating, and informative than an animated explainer video! What Happens Behind the Scenes?

Why Online Promotional Videos Will Trump Television

Why online promotional videos will trump television

There is one word that describes the greatest advantage online promotional videos have over television promos: interactivity

A television promo (or commercial) is a static thing: it hits you with colors, images, sounds, and quick camera work to try and get your attention, but in the end, if you don’t want to look at it, you can just flip the channel until it’s over. Online video producers, however, are using new techniques to engage customers that a television ad simply can’t do and they’re discovering new techniques all the time. One of the best ways, as well as one of the funniest ways, is to include a mini-game in the ad.
I’m sure you’ve seen them.

Online Promotional Videos

My favorite is the shooting gallery game, where toy ducks dash across the screen and you have to shoot five of them using a crosshair before being sent to the website the ad is promoting. By giving me a sense of accomplishment, it incentivizes me to take a closer look at the business and its products. It’s a clever marketing trick and I’ll be the first to admit that it works. But I also must admit that a television commercial has never had the same impact on me.

Online Video Marketing Taking Over

Another reason online video marketing gradually taking over old-school television marketing is the rise of social media. All the folks checking their Facebook and Twitter accounts at work and on the bus, all the folks posting pictures of their meals to Instagram, all these people are constantly engaged in social media platforms and they are exposed to a greater and greater number of video ads. And, according to the statistics, people are watching more and more of them.

This is due to two primary reasons :

1) When high-speed internet became the norm, videos could be watched without them pausing every other second to load.

2) Mobility, The smartphone has made the internet available wherever you go. People are more in touch with their smartphones these days than what’s on their TV at night. And if they are interested in a particular TV show, they’re just as likely to watch it “ad-free” on Hulu or Netflix as on their actual TV.

“Of course, the natural conclusion of all of this is that television is dead and the internet is the inevitable source of all entertainment, commerce, marketing, and so on and so forth”

But this probably isn’t the case. People love their TVs. There’s something intimate about a family or a group of friends gathering around a TV to watch an old movie or the latest episode of their favorite TV show. You just can’t get that feeling by gathering around a smartphone, tablet, or even a PC. So TV isn’t going away any time soon, but don’t tell that to the internet wolves at the door.

“If you wanted further proof that the internet giants are aggressively trying to corner all the advertising money out there, there’s the hot-off-the-press news that Yahoo is buying a video ad platform called BrightRoll for around $700 million”

BrightRoll: Yahoo’s Answer to YouTube’s Dominance. With Yahoo’s significant investment in video ad production, the future of online video seems assuredly bright. Explore more about the evolving landscape of video content at VideoChef.

Explainer videos- Turning average businesses to conversion- rate beasts

Explainer Videos – Turning Average Businesses To Conversion-Rate Beasts

Explainer videos- Turning average businesses to conversion- rate beasts

Introduction

Business explainer videos have emerged as a transformative tool, turning average businesses into conversion-rate powerhouses. These concise and engaging videos effectively communicate a brand’s message, products, or services, captivating audiences and driving them towards desired actions. As businesses increasingly harness the persuasive potential of explainer videos, they are witnessing remarkable improvements in their conversion rates, making them an essential element of modern marketing strategies. 

Explainer videos- Turning average businesses to conversion- rate beasts

However if you want to take your business to a whole new level, very few formats could match what explainer videos (sometimes called overview videos) can deliver

The massive positive impact of explainer videos (especially on conversion rates) has been well documented by companies of different sizes and from different industries.

1. Dropbox, a popular cloud storage and syncing solution, decided that they want to keep it simple by adding just one explainer video to their homepage, and this decision is something they’re certainly satisfied with after seeing their conversions break the 10% mark. To make it even sweeter, their explainer company video got over 750,000 views in a single month, which means that a single videoo brought them over 75,000 signups!

2. Rypple, who later on changed their domain to Work.com, is a social performance management platform that’s owned by Salesforce.com. After adding an explainer video on their homepage which elaborated on what they specifically do, their conversion rates enjoyed an impressive increase – skyrocketing to over 20%! Moreover, according to Jesse Goldman, Rypple’s VP of Customer Success, about 30% of their total homepage visitors watched the video and 50% of these viewers took the time to see it from start to finish.

3. Last but not least, we’ve got StacksAndStacks.com, which is a housewares e-retailer. According to their tests, people who saw one of their explainers and product videos are 144% more likely to buy from them than those who just read the product descriptions.

It shouldn’t take a rocket scientist to figure out that explainer videos, when created with the RIGHT message and objective in mind, can do wonders for your business, big or small

Unless you have the financial firepower to pay a top-dog copywriter like John Carlton, achieving such impressive conversion rates is almost impossible with just a text- and image-based landing page. Now, you may be wondering: “What do explainer video productions have that, say, a ‘talking head’ video (or any other format) doesn’t?” To keep it simple, the answer is A LOT. Let’s take a look at some of them: Efficient Delivery Of Content: I’m sure you’ve seen landing pages or homepages that have reams and reams of text content. But have you read those? If you’re anything like the average internet surfer, you probably haven’t. That’s not just heart-breaking for a business owner who paid good money to have that sales page written, it’s very costly, too! With explainer videos, however, you don’t have to put up with such problems. On average, these videos are watched for about 2.7 minutes, which amounts to about 28% of a text-only landing page. Have the right elements and script for your explainer video and that 2.7-minute bracket is enough to turn viewers to signups or even paying customers! Easy Consumption By Viewers: Looking at a study with 221 undergraduate students as participants, it turned out that 105 don’t have any learning preferences, 11 are verbal learners, and the rest (105 undergrad students) are visual learners.

With explainer videos spearheading your video marketing efforts, you won’t have to worry about what your target audience’s learning preference is. Catering to visual, verbal, and bimodal learners, a well-crafted explainer video can facilitate retention by up to 50%

Quick And Crystal Clear Presentation Of Your UPS: In a 2012 study, it was discovered that a human’s average attention span only lasts 8 seconds. That’s a 30% plunge from 12 seconds, which was the average attention span in 2000. To put things into perspective, a goldfish, with its 9-second average attention span, can focus better than us – and we’re supposed to be a superior product of billions of years of evolution! Now, we’re not here to talk about Charles Darwin’s theory or the not-so-pleasant effects of technology on our ability to pay attention. As a business- or website owner, what you’d like to pay attention to is: “How do I capture my audience’s minds within 8 seconds!?” When done right, explainer videos do EXACTLY that. With your value proposition seamlessly integrated into it, an overview video wastes no time in showing what you do and what’s in it for your viewers. Equipped with the RIGHT script, you can easily retain your viewers’ attention every 8 seconds. And speaking of script and video storyboards, you don’t even have to spend a dime to get one! For years, Video Chef and our crew have been helping businesses- and website owners like you to get an edge against the competition with our top-notch video creation service. To make the deal even sweeter, we’ll create an explainer video script for you free of charge! Why not fill out our online form? Give us 4 days and we’ll get back to you with a hard-hitting script that pushes ALL the right buttons. Ask For a Free No Obligation Mock-up

Animated Video

No Animated Video? Here’s What Your Business is Missing

No animated video? here's what your business is missing

Animated Video

Introduction

Missing out on animated videos? Your business might be overlooking a powerful tool. Animated videos have the potential to enhance engagement, simplify complex concepts, and leave a lasting impression on your audience. In this article, we’ll explore the valuable benefits your business might be missing without animated video content.

Why spend time and money to have an animated video (with custom animation) created for your website!?

After all, there are a lot of video formats that are easier – slideshows, talking heads, rolling texts. So why should you make it harder on yourself? Well, there are tons of reasons why. If you have yet to take advantage of videos with graphic animation, here’s what you’re missing out on: Reach MORE People In Less Time Consider this: over 40% of total web traffic is generated by animated videos, and this is a statistic you definitely want to be a part of. After all, who wouldn’t want to have 40% MORE exposure and convert viewers into leads as they learn more about your company, products, and services!?

Increase Traffic with an animated video

Unlike other forms of marketing and promotion like article marketing, guest posting, or blog commenting, publishing animated videos on your site (or other video-based social networks like YouTube) provides one of the best effort-payoff ratios. Just create an animated video, upload it to your site, or publish it on YouTube, and watch as your traffic and conversion rates reach unprecedented levels.

Increase Brand Recognition with an animated video

Your brand is invaluable to your business. It’s what identifies you, your products, and your services. It’s what sets you apart from the competition. Take a good look at your competition – do they have an animated explainer video? If they do and you don’t, then you’re allowing them to have an edge against you and your brand. Companies like Dropbox, American Autoparts, and Rypple, and case studies on them have proven time and time again that well-crafted and informative animated videos are crucial to spreading brand awareness. By adding a branded animated video to your site or channel, you gain instant recognition and cement your reputation. And we’re not even talking about the video SEO benefits of doing so. Looking at a recent study by a marketing and SEO company, adding an animated video to your homepage can increase your site’s chances of landing the top spot of a Google search by 53%!

Gives You A Better Sharability And Stronger Grip On Social Networks

It happens to almost every business- or website owner – you ran out of ideas on what to publish and share on your site or blog. But if your marketing video production strategy involves creating animated videos regularly, you won’t have trouble finding and sharing content with your current customers and viewers. They say a picture says a thousand words, but a closer look at the most recent figures reveals that you can get your message across better and obtain MASSIVE traffic and sharing with online videos. According to a report by Bytemobile Analytics, online animated videos get about 50 percent of mobile traffic and up to 69% of traffic on certain social sharing networks and sites.

It Can Go Viral

When you create and publish an animated video to social media sites, you increase your chances of going viral. Just consider this: users share videos from retail and company websites to Facebook (46% of the time), through email (40% of the time), and Twitter (which captures 14% of the shares). Oh, and by the way, about 92% of mobile users share videos. Now, mind you, going viral isn’t something that happens by design. It just happens – it’s beyond your control; it’s hard to predict; but it could happen. How often do you see an intimidating block of text go viral!? It hardly does. Focus on what makes a video go viral. Deliver an informative, well-scripted, and high-quality animated web video production. If you hit the jackpot, you’ll be enjoying traffic and leads to keep your business on top of the competition for years to come!

Get A Script For Your Animated Video…For FREE!

Fantastic animation is great, BUT it gets even better when you back it up with a script that appeals to your target audience. Video Chef has been creating animated and explainer videos for businesses- and website-owners like you…and with GREAT results. We’re more than happy to back up those claims. Click on a link below and within about 4 days we’ll get back to you with an animated video script that creates lasting positive impressions and boosts your conversion rates to jaw-dropping levels.