Costly Mistakes Business make When buying a video for their business

Costly Mistakes

Introduction

Are you in the market for a video to promote your business?

Are you considering a video to promote your business? It’s crucial to grasp potential pitfalls. This article delves into common errors in video procurement, providing essential tips for avoidance

Common Costly Mistakes to Avoid

1. Going for the Bargain Basement Deal

Opting for the cheapest video production option may seem tempting, but remember, you often get what you pay for. Low-cost videos may lack quality, which can ultimately harm your brand’s image.

2. Settling for Pirated Copies

Pirated or copied content can tarnish your reputation. These knock-offs are usually of poor quality and can’t compete with original, well-produced videos.

3. Neglecting Video Marketing

Creating a video is just the first step. If you don’t have a clear strategy for marketing it, your efforts may go to waste. Ensure your video reaches the right audience by formulating a robust marketing plan.

4. Overlooking Audience Targeting

Failing to identify and target the right audience can lead to missed opportunities. Tailor your video content to resonate with your intended viewers.

Paying Too Much or Too Little

Think $4,000 is a reasonable price for a video? It may seem tempting, but it’s essential to consider the value you’re getting. Sometimes, high prices don’t equate to high-quality.

Companies that appear on the first page of Google may seem trustworthy, but being highly ranked in search results doesn’t guarantee quality. Before making a decision, conduct thorough research.Just as you can overpay, you can also underpay. Opting for a $300 video may save money initially, but it often results in poor quality, potentially harming your brand’s image. Finding the right balance between quality and cost is crucial. Choose a video production company that delivers value without breaking the bank.

Understanding the Value of Quality

Sure, a bargain-priced video may sound appealing, but here’s the reality: Professional video companies have invested years of hard work, time, and resources to perfect their craft. They’re the best in the business because they’ve earned it. Why would they cheapen their expertise by offering their years of learning for just a few dollars? They wouldn’t!

Top-notch video production companies understand that creating compelling explainer videos is an art that takes time and dedication to master. Their rates reflect the value they provide. If you’re paying $300 for a video, you’re not getting top-quality service. You’re likely working with unskilled freelancers who produce cheap, template-based videos.

Remember, value is about more than just the price tag. It’s about the quality, expertise, and dedication that go into creating a video that truly resonates with your audience.

Receiving A Video With Passive 3rd Person Script

While stories are often told in the third person, when it comes to videos that directly engage your audience with your product or service, third-person narration falls short. Why? It lacks a personal touch and engagement. First-person narration, on the other hand, speaks directly to your prospect, creating a more involving and conversion-friendly experience. “Hey you! Have I got a great deal for you!” See the difference? When crafting videos, avoiding “Costly Mistakes” like impersonal narration is key to effective engagement.

Maximizing Your Video's Potential

So, you’ve received your brand new video, paid the production company, and are initially pleased with the results. However, questions start to arise:

Why is your rival’s video on Facebook performing significantly better than yours?
How come their video includes subtitles while yours doesn’t?
Why has your rival transformed their video into an informative infographic while yours remains unchanged?
How did they manage to share shorter video clips on various platforms while you’re stuck with just a two-minute version?
The issue here is that the video production company may have been negligent in their approach. They failed to repurpose the video, leaving you with only one version—a two-minute explainer video that limits your marketing possibilities.
As a result:

You can’t repurpose it as an infographic.
You’re unsure how to add subtitles (which you shouldn’t have to do yourself).
There are no short, teaser clips to help boost awareness.
Video production is too expensive not to be recycled and adapted for various marketing channels and formats.

You’ve Got the Same Video for All Different Marketing Channels . While you may have one fantastic video, relying solely on it can be limiting. You eagerly share it across all your social media platforms—Facebook, YouTube, Twitter, Instagram, and Snapchat. However, you soon notice inconsistencies in conversions, with the video performing well on some platforms and poorly on others. Different marketing channels require tailored videos because user experiences vary, requiring adjustments to format, length, and style. Additionally, you may be addressing different audiences with the same video. Providers have different interests than consumers, so it’s essential to create two separate videos—one targeting providers and the other addressing consumers.

1. Buying From a Company That Has No Experience in Your Industry

This is a prevalent mistake that businesses often make, but it can be easily avoided. No matter how skilled a video production company may be, their expertise matters little if they have no experience in your specific industry. Imagine this scenario:

“We’ve absolutely zero experience in your niche, but don’t worry about a thing! You sell a fitness app, right?” “Actually, we sell health supplements…” “Same thing!”

Video companies tend to specialize in particular niches, and if you find a company that has never worked in your industry, it’s advisable to keep searching for one that understands your unique needs and audience.

2. Buying From Companies Who Don’t Understand Marketing

Having a video production company that excels at making videos is only part of the equation. They also need to understand marketing. A visually appealing video alone won’t cut it. Why? Without a skilled copywriter who knows how to connect with your audience, you’ll end up with a beautiful video that lacks substance. The best video production companies employ in-house copywriters who craft engaging scripts that establish a vital connection with your customers. You shouldn’t have to come up with a script; they’ll handle it all. These professionals are aware of the latest market trends and understand how to communicate effectively with your audience.

3. A Video That’s Too Long

One way to easily identify a company that doesn’t know what they’re doing is when they produce a video that’s excessively long and still fails to explain what your business does succinctly.

Remember, we’re not in Hollywood here. An explainer video shouldn’t be an epic masterpiece showcasing a video production company’s talents. It should be a short, concise, and easily understandable video that showcases your business while addressing a problem your customers have.

4. They Expect Too Much From a Video

Your video is just one part of your marketing arsenal. It should seamlessly fit into a larger strategy that includes web design, email marketing, copywriting, and sales. A single video can’t carry your marketing efforts for the next ten years. Trends change, and audience preferences evolve. Imagine watching an explainer video from ten years ago today; it would likely appear outdated.

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