Increase your blog Posts user experience and conversion with an animated infographics
When it comes to content, website owners grapple with the perennial challenge of user engagement. Among various content types, videos reign supreme, offering interactivity and immersion akin to real-life experiences—until holograms become mainstream, that is. But what about plain text in mundane blog posts? While a minimalistic approach may suffice for certain industries, it often fails to captivate readers. Enter animated infographics for blog conversion—a dynamic solution to elevate engagement and transform your content strategy.
Because you can explain more things visually than with a single text, we see some websites’ attempts to increase readers’ experiences and engagement with infographics, gifs, and embedded videos. Thus, the real thing is still missing. The next thing that will evolve from these early attempts will be a combination of everything: text, infographic, gif, and video.
This combo results in an engaging and highly attractive type of content to the readers. An animated interactive infographic – a combination of text, infographic, and video results in engaging content
Welcome to interactive animated infographics for blog conversion
The following is an outline of why, if you are serious about your content strategy, you should start thinking of a more visually appealing and engaging presentation of your blog posts.
Content strategy is more and more important as a way to drive traffic from your blog posts to your sales funnel. One of the biggest tools that can influence your prospects is engagement. If we look at the human psyche, we see that we engage with the content once the feeling is right and when we feel safe to trust. And to trust, all our communication sensory preferences (see, feel, think) must vote for yes. Therefore, what our prospects are engaged with, must make sense for them to execute an action that you want from them.
Here we can learn the most from little kids, they are fully present and engaged with everything that moves, changes shape, or is alive. Now if we use here a little of reverse engineering we are all little kids in heart. This simply means that we, all old, middle, or young age are still secretly playing video games, quizzes, or using some light interactive entertainment. And here happens the magic, Kaboom!! Our websites or landing pages, to provide full engagement and to help prospects in their decision-making, must be designed in a way that makes them feel right and safe. In other words, every content format should be designed for a little kid in them.
The evolution of engagement is simply forcing us to find new ways of creativity that bring us closer to potential prospects. Isn’t this great, we just translate what we already know human psyche into an online world… So let’s recap engagement ingredients in short: text, images, gif, and video. The next condition is that these are highly appealing and are communicating their message to their targeted audience. Now, I don’t know who was the first who successfully merged text with images, but the result that came out goes by the name of “an infographic.” An infographic is a simplified version of a text communicating the messages in a way that is understandable to the majority of audiences with the help of visual graphics.
In most cases, they are effective at presenting stats or facts. Because of its visual appeal and adjustment to our sensory preferences, infographics are very easily digestible and understood and help our brains to quickly “get” the big picture of the story. The first time, when I remember that I saw an advantage of incorporating infographics as a part of the content strategy was by Neil Patel from Quicksprout, who is also known as the one who is responsible for their popularization. Neil Patel from Quicksprout is also known as the one who is responsible for the popularization of infographics. Because of its comprehensive features, people loved his blog posts, and not only that, people also loved to share them. Both of these helped Neil and his brand exposure to literally skyrocket over the night. Since then infographics have become one of the most important communication media. Also because of so many available designers in the market, their prices dropped from initially high quotes to nowadays, quite an approachable price to everyone. If your budget is weak I recommend you, go to Fiverr. You can get quite an amazing infographic on a low-string budget.
So what is the next thing in engagement evolution you would ask?
It is simple, the next big thing is animated and interactive infographics. Think like a “game-like” engagement and communication medium designed for kids of any age to convert them from point A to B to Z in, a logical way. The next big thing is animated and interactive infographics. A medium that tells your story in a new way and brings your product or service to life. The reason why you don’t see animated and interactive infographics so much is that they are quite expensive besides an awesome design they require awesome coding skills as they need to function super fast, not to mention that a certain feel for creativity and production of a “game-like” landing page is required. As for now, only the biggest players who have funds are taking advantage of them. One of them, which I stumbled on recently is from Mastercard. The other reason is that the marketplace is simply not mature enough in terms of market saturation and there is no need to step out from the crowd as static infographics are still doing a great job.
Hence, animated interactive infographics are more like a luxury item and currently have a reputation for guerilla marketing because people love it and share it. Similar to in the early days of static infographics, popularized by above mentioned Neil Patel. So again, from history, we can learn that the one who starts with animated infographics regularly the first has a good potential to be the first who popularize them and at the same time grow his brand exponentially. Truth or dare, I would be privileged if we could produce an interactive infographic for you.
As we pride ourselves as passionate innovators, we started with a production of interactive animated infographics. Please see the following samples:
- US Tax Debt Visualized
- Marketing Trends Visualized
- Gold Versus Paper-Based Financial System Visualized
- Process Over People Visualized
- Server Evolution Visualized
An animated interactive infographic consists of a simple message visualized with a combination of the animated infographic and explainer video, where for interactivity we added social media sharing buttons and an “opt-in form” to capture leads from potential prospects. On the backend, this is pure HTML5 coding and optimized for search engines (all the text you see is readable and spidered as a normal text blog post with tags, headers, and meta description), tablets, and smartphones. We are already playing with an idea of how to turn an ordinary blog post into a game or quiz like an interactive landing page with a capture form, where the main goal is to engage and collect leads from prospects.
Case Study: Animated Infographics for Blog Conversion
As we see from analytics data, search engines love animated infographics as they’ve sent quite a traffic. From an average session duration, we see that visitors love it as well and they stayed the longest on this page. This is good as stay time, is one of the most important metrics for search engines to distinguish between good and bad content. Huge SEO benefit, simply based on the time the user spent.
One of the most important metrics for search engines to distinguish between good and bad content is the average spent time. We also got some shares in social media which builds up on social proof and social media links. Regarding capture form, it is hard to tell as we didn’t track the leads, so we don`t know if leads came from the front page, other blog posts, or from here. To sum it up, I wouldn’t be surprised if most inquiries are coming from pages with animated infographics. There is a potential to be explored.
Conclusion
Our future prediction is that if you want to stay on top of things with your content marketing this kind of visual media will be mandatory. Also, now as you see it can bring results. Therefore, I would rather call it an investment than anything else. You might enjoy great returns, especially if you already enjoy a large brand recognition and following. With that in mind, as we are weak in our following, we would like to invite you to get in touch for a potential beta. We would take care of the production of an infographic while you would take care of the traffic. This would provide us with some real data to work with in the future while you provide the best possible user experience to your prospects. Since we are in the early stage of development, I believe we can find a way that would work for both of us.
In short, animated interactive infographics are the future of leveraging visual media for the best engagement and conversion rates. Search engine loves them, you’ll love them and most importantly, your prospects will love them. Animated interactive infographics are the future of leveraging visual media for the best user experience and conversion. And as a marketer, it is our job to use our survival skills and adapt to the ever-changing environment of the internet as fast as possible.
Do you use animated infographics for blog conversion and why not? Please chime in with your thoughts.