When it comes to any type of any content, the biggest challenge website owners are facing is always user engagement.
And from all available content types, we see that the most successful at engagement are videos. That is because they provide interactivity and engagement that is closest to real life experiences, …well at least until holograms start popping out, but that is another story.
But what about plain text inside of boring blog posts? It is true that minimalistic approach can work for some types of industry, yet for the majority it leaves readers without any engagement.
Because you can explain more things visually than with a sole text, we see some website`s attempts to increase reader`s experiences and engagement with infographics, gifs, and embedded videos. Thus, the real thing is still missing.
The next thing that will evolve from these early attempts will be a combination of everything: text, infographic, gif and video. This combo results in an engaging and highly attractive type of content to the readers.
[bctt tweet=”An animated interactive infographics – a combination of text, infographic and video results in an engaging content” via=”no”]
Welcome to interactive animated infographics.
What is following is an outline on why, if you are serious about your content strategy, you should start thinking of more visually appealing and engaging presentation of your blog posts.
Content strategy is more and more important as a way to drive traffic from your blog posts to your sales funnel.
One of the biggest tools that have an ability to influence your prospects is an engagement. If we look at the human psyche, we see that we engage with the content once the feeling is right and when we feel safe to trust. And to trust, all our communication sensory preferences (see, feel, think) must vote for yes. Therefore, what our prospects are engaged with, must make sense for them to execute an action that you want from them.
[bctt tweet=”Here we can learn the most from little kids, they are fully present and engaged with everything that moves, changes shape or is alive.” via=”no”]
Now if we use here a little of reverse engineering we are all little kids in heart. This simply means that we, all old, middle or of a young age are still secretly playing video games, quizzes or use some light interactive entertainment.
And here happens the magic, Kaboom!! Our websites or landing pages, in order to provide full engagement and to help prospects in their decision making, must be designed in a way that makes them feel right and safe. Or in other words, every content format should be designed for a little kid in them.
The evolution of engagement is simply forcing us to find new ways of creativity that bring us closer with potential prospects. Isn’t this great, we just translate what we from already know human psyche into an online world…
[bctt tweet=”So let’s recap engagement ingredients in short: text, images, gif and video.” username=”Video_Chef”]
Next condition is that these are highly appealing and are communicating their message in a clear way to its targeted audience.
Now, I don’t know who was the first who successfully merged text with images, but the result that came out goes by the name of “an infographic.” An infographic is a simplified version of a text communicating the messages in a way that is understandable to the majority of audiences with the help of visual graphics.
In most cases they are effective at presenting stats or facts. Because of its visual appeal and adjustment to our sensory preferences, infographics are very easily digestible and understood and help our brains to quickly “get” the big picture of the story.
The first time, when I remember that I saw an advantage of incorporating infographics as a part of the content strategy was by Neil Patel from Quicksprout, who is also known as the one who is responsible for their popularization.
[bctt tweet=”Neil Patel from Quicksprout, who is also known as the one who is responsible for popularization of infographics.” via=”no”]
Because of its comprehensive features, people loved his blog posts, and not only that, people also loved to share them. Both of this helped Neil and his brand exposure to literally skyrocketed over the night.
Since then infographics became one of the most important communication media. Also because of so many available designers in the market, their price dropped from initial high quotes to nowadays, quite an approachable price to everyone.
[bctt tweet=”If your budget is weak I recommend you, to go to Fiverr. You can get quite an amazing infographic on a low string budget.” via=”no”]
So what is the next thing in engagement evolution you would ask?
It is simple, the next big thing is animated and interactive infographics. Think like a “game like” engagement and communication medium designed for kids of any age with the goal to convert them from point A to B to Z in, for them a logical way.
[bctt tweet=”The next big thing is animated and interactive infographics” username=”Video_Chef”]
A medium that tells your story in a new way and brings your product or service to life.
The reason why you don’t see animated and interactive infographics so much is that they are quite expensive as besides an awesome design they require awesome coding skills as they need to function super fast, not to mention that a certain feel for creativity and production of a “game like” landing page is required.
As that for now, only biggest players who have funds are taking an advantage of them. One of them, which I stumbled on recently is from Mastercard
The other reason is that marketplace is simply not mature enough in terms of market saturation and that there is no need to step out from the crowd as static infographics are still doing a great job.
Hence, animated interactive infographics are more of like a luxury item and currently have a reputation for guerilla marketing because people love it and share it. Similar as in early days of static infographics, popularized by above mentioned Neil Patel.
So again, from history, we can learn that the one who will start with animated infographics on a regular basis the first, has a good potential to be the first who will popularize them and at the same time grow his brand exponentially. Truth or dare, I would be privileged if we could produce an interactive infographics for you.
As we proud ourselves as passionate innovators, we started with a production of interactive animated infographics. Please see the following samples:
- US Tax Debt Visualized
- Marketing Trends Visualized
- Server Evolution Visualized
- Gold Versus Paper Based Financial System Visualized
- Process Over People Visualized
- Server Evolution Visualized
An animated interactive infographic consists of simple message visualized with a combination of the animated infographic and explainer video, where for interactivity we added social media sharing buttons and an “opt-in form” to capture leads from potential prospects.
On the backend, this is pure HTML5 coding and optimized for search engines (all the text you see is readable and spidered as a normal text blog post with tags, headers and meta description), tablets, and smartphones.
We are already playing with an idea how to literally turn an ordinary blog post into a game or quiz like an interactive landing page with capture form, where the main goal is to engage and collect leads from prospects.
As we see from analytics data, search engines love animated infographics as they’ve sent quite a traffic. And from an average session duration, we see that visitors are loving it as well as they stayed longest on this page. This is good as stay time on, is one of most important metrics for search engine to distinguish between good and bad content. Huge seo benefit, simply based on time the user spent on.
[bctt tweet=”One of most important metrics for search engine to distinguish between good and bad content is an average spent time.” via=”no”]
We also got some shares in social media which builds up on social proof and social media links. And regarding capture form it is hard to tell as we didn’t track the leads, so we don`t know if leads came from the front page, other blog posts or from here. To sum it up, I wouldn’t be surprised if most inquiries are coming from pages with an animated infographics. Definitely here is a potential to be explored.
Our future prediction is that if you’ll want to stay on top of things with your content marketing this kind of visual media will be mandatory. Also, now as you see it can bring results. Therefore, I would rather call it an investment than anything else.
You might enjoy great returns, especially if you already enjoy a large brand recognition and following.
With that in mind, as we are weak on our own following, we would like to invite you to get in touch for a potential beta. We would take care of production of an infographic while you would take care of the traffic. This would provide us with some real data to work with in the future while you’ll provide best possible user experience to your prospects.
Since we are in early stage of development, I believe we can find a way that would work for both of us.
On short, animated interactive infographics are the future of leveraging visual media for best engagement and conversion rates. Search engine loves them, you’ll love them and most importantly, your prospects will love them.
[bctt tweet=”Animated interactive infographics are the future of leveraging visual media for best user experience and conversion.” via=”no”]
And as a marketer, it is our job to use our survival skills and adapt to the ever-changing environment of the internet as fast as possible.
Do you use animated infographics and why not? Please chime in with your thoughts.