6 MARKETING TRENDS

TO WATCH IN 2015

Transparency will become the most important tool of marketing

Consumers are going to continue to exert power and influence.

EMERGENCE OF MARKETING TECHNOLOGISTS

In terms Instead of thinking in terms of digital marketing, companies should be thinking of marketing in a digital world.

EMERGENCE

MARKETING

TECHNOLOGI

THE WINNERS WILL BE ADEPT AT AGILITY MARKET ING

The best marketers will have ever more consumer data, capable of faster adaptation, shorter lead times, and always-on, real-time marketing.

ADEPT

WINNERS

CONSUMER

MEDIA AGENCIES WILL STEP UP AND LEAD

Media agencies will be moving from being media-facing to consumer facing as creativity is the new currency of an effective media placement.

MEDIA

CURRENCY

CREATIVITY

MARKETING WILL SHIFT FROM GLOBALIZATION TO PERSONALIZATION

And As the world gets more connected, marketing is becoming more regionalized, more localized, even more individualized.

CONNECTED

MARKETING

LOCALIZED

THERE WILL BE A GROWING FOCUS ON INTERNAL COMMUNICATIONS

Companies will be focused on internal communications through key challenge and opportunity to create brand ambassadors as a marketing asset.

COMPANIES

FOCUSED

BRAND

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About Klemen Stibilj

Klemen ” the NIel Patle of VIdeo”, is a CEO and co-founder of Video Chef. Besides his passion for video trends, internet marketing, and everything related to video, he is a break-dancer wannabe. Klemen loves music, traveling, and meeting people with various talents. As he is an idealist, he is changing the world, also with Video Chef`s offer of providing one video for free – for a cause you care about.

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