Why Promotional videos are the need of the hour for every business

Introduction

Do you own a business with a website but feel like you’re missing that one essential tool to captivate your audience effectively? If so, you might be falling behind competitors who have already harnessed the power of video marketing. In this article, we’ll delve into why promotional videos have become indispensable for every business.
Promotional videos are typically short, often animated, and designed to engage prospective customers in ways that plain text simply cannot.Many businesses have followed in the footsteps of Dropbox, which wisely enlisted a video production company to create a concise explainer video, effectively showcasing their services to site visitors. 

Remarkably, that video has garnered over 25 million views and counting, underscoring its effectiveness in spreading the word about Dropbox.

What’s remarkable about promotional videos is their versatility, serving diverse industries, whether you offer plumbing services or sound equipment. In today’s digital age, where nearly every business has an online presence, embracing video marketing has become imperative.

But why, you ask? Let’s explore some quick stats to shed light on this trend: Over 80% of Twitter users actively consume video content, and the world collectively devours over 500 million hours of YouTube videos each day. The message is loud and clear—people are spending more time online, and businesses need to adapt to this shift.

Furthermore, by 2020, it’s projected that over half of the world’s population will be connected online. So, it’s not a question of whether you should embrace digital marketing but how promotional videos seamlessly integrate into this dynamic landscape.

Promotional Videos : Building Trust and Confidence

In the fiercely competitive business world, trust and confidence are the cornerstones of success. Think about your go-to brands. Who do you turn to when you need sunglasses or expert advice on a specific subject? It’s usually the brands you know and trust.

An effective strategy for building trust is through concise explainer videos. These videos offer viewers a glimpse of your company, making it more tangible and memorable. Suddenly, you’re more than just text on a screen.

Promotional Videos : A Boon for SEO

SEO might not be the most thrilling aspect of running your business, but it’s undeniably crucial. Embedding a video on your website provides a significant SEO boost. Google has a penchant for videos for several reasons: Google owns YouTube, videos are quick to index (unlike articles), and videos include engaging visuals that appear in search results.

Promotional Videos : ROI That Wows

Promotional videos don’t have to be budget-busters. Despite their affordability, they offer astounding returns on investment. These videos can turbocharge leads, website visits, and sales, all without breaking the bank.

The remarkable ROI of promotional videos can be attributed to several factors. Videos are often the first thing visitors see on a web page, drawing them in with their magnetic appeal. Videos include calls to action, encouraging viewers to take specific actions. Moreover, due to their brevity, viewers are more likely to watch until the end, provided your video is compelling.

Additionally, video metrics allow you to track engagement and gather valuable insights to fine-tune your video marketing strategy. To put it in perspective, videos showed up in 70% of Google’s top 100 search listings in 2012.

Promotional Videos : Simplifying Complex Ideas

Imagine explaining your business in just one minute. Could you do it effectively? Probably not. Most people would struggle, taking five minutes or more and still not getting to the point. This is where short promotional videos excel.

Promotional videos use animations, humor, characters, and technical wizardry to explain your business succinctly. They engage viewers visually, emotionally, and even humorously, making your explanation far more compelling and memorable than plain text.

Selecting the Right Video Production Partner

Choosing a video production company is pivotal. It’s not sufficient for them to create visually appealing videos; they must also grasp the nuances of marketing. Seek out companies with adept copywriters who can craft engaging scripts tailored to your audience.

Avoid videos that run excessively long and fail to convey your business’s essence succinctly. An explainer video should be concise, addressing your customers’ problems effectively.

Lastly, don’t expect one video to sustain your marketing efforts indefinitely. Trends evolve, and audience preferences change. Consider updating your video annually to stay relevant.

Partner with a professional video production company like Video Chef, boasting a proven track record of creating over 700 animated explainer videos for clients worldwide. Our streamlined process ensures quick turnaround times, with expert copywriters completing scripts in just two days. Contact us today for a free, no-obligation consultation. Your brand deserves a captivating promotional video that resonates with your customers.

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