Got a business, a website … but no promotional video that handily explains your business in a minute in a way that you can’t?
If so, you could be falling behind rivals who know that video marketing is now the most popular form of online marketing. In this article, we’re going to give you the lowdown on exactly why promotional videos are the need of the hour for every business.

In case you didn’t know it, so many businesses now have promotional videos that neatly but entertainingly explain what it is their business does.

These videos are usually a minute long, are often animated, and are designed to grab the attention of a prospective customer in a way that text can’t.

Many businesses are following the example of Dropbox, who hired a video production company to craft them a short explainer video that showed their site visitors exactly what it is they do.
That video has been viewed 25,000,000 times (and counting). It’s worked wonders for spreading the word of Dropbox.
The thing with Dropbox and their explainer video is that they’ve always been an online-based company. What if your company sells plumbing services or sound equipment? Do you still need a video? Absolutely!
As you’re well aware, every single business around the world has been forced to consider whether or not they need to enter the digital world and set up a website.
Most have decided that Yes, they totally do.

Why?

For many reasons! They need to go online in order to get more clients and not lose out to rivals, buy up ad space and generally spread the word of their company.

More and more people are spending time online. Print newspapers know this, which is why they’ve been shocked into seeking an agreement with Facebook and Google so that they don’t get wiped off the face of the earth.

Moreover, by 2020 it’s forecast that over half the world’s population will be coming online.
“Okay, okay. I get it,” we hear you saying. “It’s important that my business goes digital. But what has this got to do with promotional videos?”
Let’s take a look at some quick stats:
Over 80% of Twitter users are watching video content (that’s a lot)
Collectively, the world watches over 500,000,000 hours worth of YouTube videos per day (again, that’s a lot)

More and more people are spending time online. Print newspapers know this, which is why they’ve been shocked into seeking an agreement with Facebook and Google so that they don’t get wiped off the face of the earth.

“Promotional videos raise awareness of your brand, and play a key part in your sales funnel.
And we’re pretty sure that among those 87% of online marketers are your competitors. Are you ready to join in the fun and beat them at their game? Here are some reasons why you need to have a promotional video that explains to the world who you are and what you do:
Promotional Videos Build Trust And Confidence
What’s the one thing you need before you can become a big player in the business world? You need to build trust and confidence among your potential customers.
Think of your go-to brands. Who do you shop with whenever you want sunglasses? Who do you listen to whenever you need some knowledge bombs on a particular subject? It’s always the brands you know and trust.

An easy way to build trust among your potential customers is to make a short explainer video. This gives the viewer a chance to see your company. It makes you more real and more memorable.
All of a sudden, you’re tangible. You’re not just text on a screen.
Promotional Videos Are Important For SEO
SEO might sound really boring and square when all you want to do is focus on your business and make sales.

“Promotional videos raise awareness of your brand, and play a key part in your sales funnel.
And we’re pretty sure that among those 87% of online marketers are your competitors. Are you ready to join in the fun and beat them at their game? Here are some reasons why you need to have a promotional video that explains to the world who you are and what you do:
Promotional Videos Build Trust And Confidence
What’s the one thing you need before you can become a big player in the business world? You need to build trust and confidence among your potential customers.
Think of your go-to brands. Who do you shop with whenever you want sunglasses? Who do you listen to whenever you need some knowledge bombs on a particular subject? It’s always the brands you know and trust.

And embedding a video itself is also great for SEO. We’re not going to go too deeply into why Google is so in love with videos, but a few reasons include:
Google owns YouTube
Videos take a lot less time to index than articles (articles can take days, videos take just a few minutes)
Videos come with pictures attached that show up in the results, articles don’t
Promotional Videos Have Excellent ROI
Guess what? Promotional videos don’t always have to be so expensive to make. As such, their return on investment can be astounding.
Simply put, your video can boost leads, visits and sales – all from something that needn’t cost you an arm and a leg.

The ROI of a promotional video is down to a few reasons. For one thing, videos are the thing people usually see first when they click on a web page. They’re like magnets that we can’t help but click on. We see a video and boom! We just wanna press play.
Promotional videos also contain calls to action, which gives the viewer the opportunity to do the one thing you want them to do. And because promo videos are so short, there’s no reason why someone won’t watch all the way to the end – provided your video is awesome, of course.

Videos also let you measure their success. Video metrics means you can track engagement, finding out what works in a video and what doesn’t. Once you’re aware of this invaluable information, you can then make the necessary adjustments.
And in case you need a stat to go with all that, videos showed up in 70% of Google’s top 100 search listings in 2012. Wow!!
Promotional Videos Explain What You Can’t
If we said to you right now, “explain your business to us in one minute,” would you be able to do it?

Possibly.
But possibly not.

In fact, if you ask most people to sell themselves or their business in just a minute, they’d probably really struggle.
Five minutes would pass and they still wouldn’t have got to the point.
A short promotional video explains your business so that you don’t have to.
Even better, it does it in a way that you can’t. It does it with animations, funny stories, gimmicks, great characters and some technical wizardry.
It does it in a visually compelling, memorable way that beats your explanation hands down, using emotion, humour, and cats (last one optional).

Buying From Companies Who Don’t Understand Marketing

It’s not enough that a video production company is good at making videos. They also need to understand marketing.

Why? Good animation is one thing. But without a hotshot copywriter who understands how to connect with your audience, all you’ve got on your hands is a pretty-looking video.

The best video production companies work with in-house copywriters who know how to craft engaging scripts that make that all important connection with your customers. They don’t need you to come up with a script. They’ll sort all that themselves. And, aware of all the latest market trends and the way your customers speak, they know how to reach out to your audience.

A Video That’s Too Long

Do you know how you can easily tell when you’re buying from a company who doesn’t know what they’re doing? They make you a video that’s way too long and which is STILL unable to explain what your business does in just a few words.

We’re not in Hollywood here.

An explainer video shouldn’t be an epic video that shows off a video production company’s talents.

It should be a short, concise, easy to understand video that shows YOU guys off and addresses a problem your customers have.

They Expect Too Much From A Video

Your video is just one part of your marketing arm. It should slot neatly into a puzzle that also includes web design, email marketing, copy and sales.
Not just this, but one video can’t carry you for the next ten years. Sure, you might have an awesome video on your hands right now.
But trends change.

What audiences want to see change.
Imagine watching an explainer video from ten years ago today. Imagine how dated it would look.

The recommendation is that you update your video each year, just like you should update your web design each year.

Buying From Companies Who Act As Thought The Video
Production Process Is Complicated And Takes Ages

“Well, you know, making a video takes a long time. Look at Avatar. It took them ten years to make it. You can’t rush art.”

The video production process shouldn’t be convoluted and complicated. If it’s taking a long time, it’s probably because the company has issues.

Maybe they never had a clear objective on the video’s goal.

Maybe they’re making revisions halfway through the project because of poor planning.

Buying from a company that keeps stalling and keeps you waitin g should raise suspicions immediately. If a company clearly hasn’t taken the time to properly plan your video, there is every chance they’re working on a video which doesn’t reflect your brand, too.

In other words, the colours will be wrong, the fonts will be wrong, and the overall feel will be wrong.

At this stage, you’ll have wished you hadn’t made such a big error of judgement and instead worked with a professional video production company from the very start.

LIKE VIDEO CHEF!

Video Chef have years of experience with producing top-quality animated explainer videos.

So far, we’ve crafted over 700 for customers all over the world.

We love what we do, and we work with different styles and an assortment of industries.

Our process is super duper simple. It’s just three steps:

We work quickly, with our expert copywriters knocking out scripts in 2 days, our animators dusting off storyboards in 4 days, and our video guys working their magic in another 4 days.

That’s just 10 days for an animated explainer video that connects your brand to your customers.

That’s just 10 days for an animated explainer video that connects your brand to your customers.

For a friendly and free no pitch consultation,
enter your details in the contact form below.

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