Whiteboard Videos

The Wonders of Whiteboard Videos: Making Things Clear and Fun

The Wonders of Whiteboard Videos: Making Things Clear and Fun

Introduction

Whiteboard Videos

The Art of Detailed Simplicity

Whiteboard animations are akin to solving a puzzle – the simpler the drawings, the more enjoyable the video becomes! Surprisingly, simplicity is key to keeping viewers engaged and interested. When drawings are overly complicated, it’s easy for viewers to become confused or overwhelmed. However, with basic drawings, the message remains clear and the viewer can easily focus on what’s important. Additionally, the gradual appearance of each drawing adds an element of surprise, enticing viewers to stay engaged until the end. It’s like putting together a puzzle one piece at a time, with each new drawing revealing a bit more of the story and keeping viewers intrigued.

Whiteboard illustrations:

Whiteboard videos are the best for explaining things clearly. They use simple drawings and basic designs that everyone can understand, no matter what language they speak or where they’re from. Whether it’s explaining hard science or making business ideas easier to understand, Whiteboard videos are great at breaking down complicated stuff into easy-to-grasp bits of info.

Hands-On Approach:

Incorporating hands in whiteboard animations adds a personal touch, providing a sense of connection as viewers witness the drawings being created in real-time. This approach enhances authenticity and engagement, making the content feel more relatable and dynamic.

Hands-Off Approach:

Opting not to show hands in whiteboard animations allows for a cleaner and more focused presentation, with the spotlight solely on the drawings and content. This approach offers greater flexibility in framing and composition, potentially reducing distractions and enhancing visual clarity.

Black and White Illustrations:

Black and White Illustrations in whiteboard videos offer a classic and minimalist aesthetic, focusing attention solely on the content being presented. They provide simplicity and clarity, making complex concepts easy to understand without distractions.

Colored Illustrations:

Colored Illustrations in whiteboard videos inject vibrancy and depth, captivating viewers with lively hues and dynamic visuals. They emphasize key elements, enhance engagement, and evoke specific moods or themes, enriching the viewing experience.

Ideal length of whiteboard videos:

Whiteboard videos strive for optimal duration, aiming to strike a balance between exhaustive content and viewer engagement. Typically spanning 2-3 minutes, these videos ensure thorough explanation while maintaining audience interest, avoiding both the risk of exhaustive length and the premature cessation that might leave viewers wanting for further elucidation.

Doodles - Cartoon characters:

The appeal of whiteboard videos lies in their ability to infuse charm through adorable visuals. These videos often feature amusing characters and endearing doodles, creating an engaging and enjoyable viewing experience. It’s akin to witnessing your favorite cartoon characters come to life, all the while absorbing new knowledge. The incorporation of cuteness not only adds entertainment value but also enhances the effectiveness of conveying complex ideas in a memorable and relatable manner.

Animation and Motion in Whiteboard Videos:

Introducing motion into whiteboard videos can significantly enhance their impact. Animations bring the static drawings to life, infusing the video with dynamic movement and vitality. This added dimension of motion not only increases viewer engagement but also elevates the overall visual appeal, making the video even more captivating to watch.

Whiteboard videos portfolio:

At video Chef, with a portfolio boasting over 100 whiteboard animations, we cater to various industries including insurance, gambling, construction, medicine, home design, cleaning, and more. For insurance, we simplify policies and procedures. In gambling, we clarify game rules and responsible gaming. In construction, we showcase designs and safety protocols. In medicine, we educate patients on procedures and treatments. And in home design and cleaning, we highlight products and services Our animations effectively communicate complex concepts, empowering clients to engage and inform their audiences with clarity and impact.

The Wonders of Whiteboard Videos: Making Things Clear and Fun

Conclusion:

In the fast-paced world of digital communication, Whiteboard Animations emerge as a timeless tool for engaging, explaining, and enthralling audiences. With their simple yet captivating visuals, these videos transcend boundaries, making complex ideas accessible to all. Whether you’re a business looking to simplify your message or an educator aiming to captivate your students, Whiteboard Animations offer a versatile and effective solution. So why wait? Embrace the magic of Whiteboard Animations and unleash the power of visual storytelling today!

Top Explainer Video Marketing Companies Strategies Picks for 2024

Top Video Marketing Companies: Strategies Picks for 2024

Explainer Video Marketing Strategies

Introduction

Welcome to our guide on the top video marketing companies and their strategies for 2024. We’ll explore how these industry leaders leverage video content to engage audiences and navigate the ever-changing digital marketing landscape. Whether you’re a seasoned marketer or a newcomer, this guide will provide valuable insights for success in the dynamic world of video marketing.
Join us in exploring the exciting world of explainer video marketing strategies, where innovation meets engagement. The strategies employed by top companies pave the way for success in this digital era.

Crafting Engaging Scripts: A Key Focus of Leading Explainer Video Marketing Strategies

One of the cornerstones of success for top video marketing professionals is their ability to craft compelling scripts. This subsection highlights how these companies prioritize creating concise, impactful narratives. By addressing audience pain points and showcasing how their products or services offer solutions, they effectively engage viewers and convey their messages effectively.

Top explainer video marketing companies script writing services

Visual Excellence: How Leading Explainer Video Marketing Strategies Capture Audience Attention

Visual elements are key to engaging viewers in video marketing. Top experts use high-quality graphics, animations, and visuals that match their brand identity. For insights into their process, visit our Process page.

Top explainer video marketing companies effective communication services

Timing Matters: Why Leading Explainer Video Marketing Strategies Stick to 60-90 Seconds

Timing is a critical factor in successful video marketing. Top companies understand the importance of striking a balance between delivering a comprehensive message and respecting the viewer’s time. We discuss why the optimal video length typically ranges from 60 to 90 seconds and how this duration ensures that the audience remains engaged throughout the video without feeling overwhelmed.

Audience-Centric and Problem-Centric Approaches of Leading Explainer Video Marketing Companies

Leading video marketing companies tailor their content to cater specifically to their target audience. This subsection delves into the strategies employed by these companies to understand their audience’s needs, preferences, and pain points. By crafting videos that deeply resonate with their viewers and adopting a problem-centric approach, these companies create compelling narratives that maintain viewer engagement.

Segmentation Strategies: Tailoring Content for Maximum Impact

Explore the methods that top video marketing companies use to effectively segment their audience. Learn how they create personalized content that resonates with specific segments, enhancing engagement and conversion rates. Discover the art of crafting messages that deeply resonate with your target audience.

Targeted Audience

Audio Excellence: Choosing the Right Voiceover Artist and Ensuring Quality

Discover the crucial role of audio quality in explainer videos, a key strategy employed by leading video marketing companies. Explore how these companies meticulously select voiceover artists who align with their brand, elevating the impact of their explainer videos. Moreover, learn how ensuring top-notch audio quality, from advanced sound engineering techniques to equipment choices, enhances the effectiveness of explainer videos. By mastering the balance between engaging visuals and professional audio, you can create explainer videos that captivate your audience and meet the standards set by industry leaders.

Top explainer video marketing companies problem identification methods

The Problem-Solution Framework in Explainer Video Marketing Strategies

Structure your explainer videos around a problem-solution framework. Begin by addressing a common problem that your audience faces, and then introduce your product or service as the ultimate solution. This narrative format creates a compelling story that keeps viewers engaged and helps you connect with your audience on a deeper level, effectively conveying the value of your offering.

Conclusion

In conclusion, exploring the strategies employed by leading video marketing companies reveals a wealth of insights that can significantly influence your approach to explainer videos. From crafting engaging scripts that resonate with your audience to mastering the art of visual excellence, timing, and adopting audience-centric and problem-centric approaches, these strategies align with the standards of industry leaders.

Business video

By embracing these principles, you can elevate your explainer videos to captivate your audience and meet the high-quality standards synonymous with the industry’s top video marketing companies. To get started or inquire further, please visit our contact page. 

Video Chef Teams Up With Top Video Marketing Companies

Video Chef Teams Up With Top Video Marketing Companies

Top Video Marketing Companies

At Video Chef, we appreciate the finer things in life: Good living, clean air, sunshine, positive people, social harmony. We love nature, love, integrity – and awesome explainer videos.

We look at explainer videos like this: If you can’t simplify your message so that even a six-year-old child can understand it, you’re doing things wrong. Your audience will get bored, frustrated and they’ll look elsewhere.

That is not what video and video marketing is supposed to be 🙂

Creativity and Imagination

As such, Video Chef is home to a team of strategic creatives who want to reduce your message to its core. This means your customers get to understand it in two minutes or less. We are marketers but we are also artists. Our aim is to make our videos as fresh, as creative and as easy-to-understand as possible.

We also add animations that keep things exciting so that your customers watch until the end before taking the desired action you want them to take. This means everyone is happy. Your customers get to make a more informed decision and you get to make more sales. 

Unveiling Industry Accolades: Top Video Marketing Companies in the Spotlight

Now that we’ve been in the video marketing game for (more than 5 years??), we’re starting to get the right recognition for it! We work with SaaS companies and online businesses from all over the world who need to dilute their message. Then, they showcase it via an engaging, entertaining but ultimately informative and appealing explainer video.

Moreover, each business we have worked with has in their own way helped to promote Video Chef to the wider world, too.

We are now proud and excited to tell you that we’ve been included on Top Video Marketing Companies. This is a brand new, recently launched marketing agencies ranking site. They saw our work as a video marketing company, and saw fit to include us in the video marketing category!

The platform is designed to help businesses make better buying decisions when it comes to which marketers they should work with. Whether a business needs a team to help them with their social media marketing, or a team to help them with their video marketing (that’s what we do!), they can simply pop over to Top Marketing Companies and sift through the different categories until they find the marketing team that’s right for them.

Collaboration

As well as being recognised for our video marketing efforts and getting ourselves included in ranking sites like Top Marketing Companies, Video Chef has also been working with some awesome upcoming brands around the world who are leveraging blockchain technology. More recently we have worked with the likes of Bug Blasters and Oleventa. 

We’re also proud to have worked with multiple brands who share our values: These are brands who are looking to help clean up our beautiful planet and make it more sustainable and ethical. In the end, we can all leave a better future for our children in the years to come. Whether that’s via a peer to peer payment system such as Bitcoin, blockchain technology, or simply by being greener in other ways.

Exploring Core Values: How Top Video Marketing Companies Stand Out

Our mission is to join forces with ethical brands who have strong values, and who want us to be a part of their story and journey. 

To that end, we consider Video Chef to be more than just a video marketing company. We want to be a voice for ethical brands all over the world who have a passion and desire to change the world. We want to make it more harmonious for everyone.

It’s also our desire to “improve the world with one video at a time.” To that end, we offer our clients an additional video for free for a cause that they care about. This could be related to the environment, homelessness or world hunger. Whatever it is, we wish to share their courage to help make the world a better place for everyone. 

If we can do that via colourful, engaging and informative explainer videos, it makes us really happy!

If you’re at all interested in having your company’s message explained to your customers via an engaging explainer video, don’t just take our word on things. Check out what our clients have had to say about us and what we’ve done for them.

Top 7 Mistakes ICOs Make When Buying Video For A Company

Top 7 Mistakes ICOs Make
When Buying Video For A Company

We get it – you’ve got a great ICO. It’s gonna change the world!

But what if no one can understand it?

If no one can understand an offering, no one will buy it. If an offering is too complex, the prospect holds onto their money.

The thing is, any ICO project is complicated – but you’re dead if you can’t at least explain it clearly to your prospects. Those doubts they have about your project? They’ll remain.

An ICO project is full of important bits and pieces that you need to take care of. One of the most important aspects of all is finding a way of removing the jargon and explaining your ICO in such a clear and succinct way that even a six year old boy could understand it.

Simplicity is key – but it might be something you’re struggling with.

Top 7 Mistakes ICO Make When Buying Video For A Company

 “If you can’t explain your ICO to a six year old, you don’t understand it yourself!”

– Albert Einstein (maybe).

Okay, okay, we’ll level with you – Einstein didn’t actually say that. But another great historical figure, comedian Groucho Marx, did once say this:

“Why, even a four year old child could understand this! Run out and get me a four year old child – I can’t understand this.”

When it comes to your ICO, understanding is key. If a prospect can’t understand it, they won’t invest in it. To quote yet another great historical figure, we’re living in a brave new world, a world of digital tech, bitcoin, blockchain – and ICOs.

The problem is that all of this has come at once in a deluge – and people are finding it hard to:

  1. explain these concepts to people
  2. understand them!

There’s a lot of confusion out there, but here’s the thing – your job is to be the mastermind of the ICO project, which means you could let someone else take hold of your project and explain it to your prospects.

If you have an awesome ICO that you can’t even explain to your prospects, what do you do?

It’s frustrating. The money is out there. Over $5.6 BILLION has been raised in ICOs already.

But you’re kinda in a hole because you can’t explain your ICO to a six year old boy. So how do you explain it clearly?

The first thing you need to do is answer your own questions, such as:

• How will project solve a problem – and what specific problem is it?

• How does my project work?

• Why does my project need blockchain tech?

• How is my ICO different to rivals?

These are fundamental questions about your ICO that prospective investors will be asking. To make sure that you can answer them when you’re put on the spot, ask them to yourself and come up with answers that are as clear and as simple – but also intelligible and useful – as possible.

That’s what we do at Video Chef. We take a complex ICO, we ask the founders questions, and no matter how complicated the answers are, we put the answers through a blender, remove all the pulp and debris and pour the crystal clear juice into a glass for others to see.

In other words, we explain your ICO in a clear and engaging way so that others – including that six year old boy – can understand it in seconds. This is key. If you can’t do this, your site visitors will land on your page, get frustrated by all the technical jargon, and quickly leave. And this is devastating when your goal is to get them to sign up, buy your token, support your ICO and – perhaps most importantly of all – spread the word.We get it – your ICO is going to revolutionise the world!

An ICO Is A Team Project – Why Not Seek Help?

We get it – your ICO is going to revolutionize the world. It will follow Ethereum and raise over $18 million in cryptocurrencies in just a few months. Everything is in place, too; you have a slick website a superstar advisory board, and you’re ready to get investors to sign up. However, once again, we return to that sore point – the bit where you must explain your ICO to people. Sure, you’ve got a white paper. It’s 8,000 pages long, references Vitalik Buterin, and discusses ledgers. The problem is that the six-year-old boy has a troubled look. He can’t understand it, sucks his thumb, and cries for his mom. He got to page 4, and it gave him a headache.

A white paper is necessary for any ICO project. But it doesn’t grab an investor’s attention like an action-packed, 2-minute explainer video does. An explainer promo video for your ICO is exciting and engaging. It does what a white paper or even a long blog post on your website can’t. It cuts through the noise.

Here is what else an explainer video does:

• Boosts conversions by as much as 80% if placed on your landing page

• A video explains your concept clearly and in a fun and engaging way

• Strikes at the heart of people more than text. According to research, a single minute of video is worth 1.8 million words

• Convinces people to sign up and buy tokens

• A video is easy to share, which boosts your visibility

• Creates a genuinely cinematic experience

And when it’s crafted by a professional video production company like Video Chef, it makes your ICO look even more professional. It makes it look like you care about your project and your prospects. Plus, it looks FANTASTIC on your landing page. It’s essential that you don’t ruin things by missing out on a video if everything else about your ICO project is perfect – from the idea itself to your team. Without an explainer video, you could rob your prospects of an opportunity to invest in your ICO.

At Video Chef, our mission is to remove doubt and confusion from your prospects and grow your business, and we’ve been supporting the decentralized economy since 2013.

But why choose us over any other video production company for all your explainer video needs?

Top 7 Mistakes ICOs Make When Buying a Video

Look, as smart as ICO founders are, they don’t know the video production market all that well. And that probably explains why they keep making these same mistakes:

1. They Pay Too Much

We see it all the time – ICOs paying out $10,000 ++ for an ICO video.

Is that really par for the course?

Nope!

This isn’t Hollywood. No matter how much you pay, you won’t have George Clooney explaining your ICO to investors.

2. They Pay Too Little

We also see a lot of ICOs paying as little as $300 for an explainer video, but this only lands them with unskilled freelancers who are still trying to figure out After Effects, who are still probably in college, and who rely on template-based videos. It’s not exactly cool when you’re trying to sell your ICO to investors.

3. Receiving A Video With Passive 3rd Person Script

This is a mistake because passive = boring, and boring means disengagement.

We know that the number 1 aim is to clearly explain your message to prospects, but it must be explained in an engaging way that hooks people and keeps them engaged right up to the CTA.

4. Buying From A Company That Has No Experience With Blockchain

This is bad because it means that the video production company is going to have a very hard time distilling your message and making it easy for prospects to understand.

5. Buying From Companies Who Don’t Understand Blockchain

It’s the same as above. If a video production company who doesn’t understand blockchain makes a video about blockchain, the viewer will probably be even MORE confused!

6. A Video That’s Too Long and which is STILL unable to explain what your blockchain does in just a few words.

2 minutes is all Video Chef needs to explain your blockchain to a six year old boy.

7. Buying From Companies Who Act As Thought The Video Production Process Is Complicated And Takes Ages

If a video production company tells you this? They’re lying. At Video Chef, we work efficiently and professionally, delivering your video quickly so that you aren’t left waiting.

Looking For an Explainer Video To Explain Your ICO?

In 2018, Video Chef are focused on explainer videos for ICOs and blockchain.

Previously, we made over 600 videos for SaaS, apps, trainings and websites.

But now that we’ve discovered the concept of decentralisation and fallen in love with it, our focus is 100% on projects just like yours.

We’ve already helped clients raise millions by explaining their ICO in a clear and engaging way to their prospects.

So make your ICO fun, easy to understand, cinematic and highly converting by working with Video Chef today.

 

7 Reasons Why Your LinkedIn Company Page Needs A Video

7 Reasons Why Your LinkedIn Company Page Needs A Video

Want to know why your company page needs a LinkedIn video?

3 questions: Does your company want more exposure, more leads, and more of an audience on LinkedIn? Do you wish your page was seen by more people? Do you wish you could raise more awareness of your brand on LinkedIn?

If you answered yes to all three questions, this is why your company page needs a LinkedIn video.

We know how it is: Attracting leads on LinkedIn isn’t easy. Perhaps your company has been on there for ages but still not much has changed. There has to be some way of finding the right leads among 500,000,000 LinkedIn users, right?

There is, and with the introduction of native video on the platform, this is your chance to start generating more leads.

why your company page needs a LinkedIn video

Native video is a relatively new feature that was rolled out towards the end of 2017. Previously, LinkedIn only allowed companies to embed Vimeo and YouTube videos. This worked for some of us, but with native videos that you can place directly onto your page and promote, companies have a far better chance of massively boosting reach and engagement. This means more leads, conversions, sales, business deals, and more.

Not convinced that your company page needs a video on LinkedIn? Here are 7 reasons why your company page needs a LinkedIn video.

Videos Build Trust With People : why your company page needs a LinkedIn video

How important is it that people trust your brand? Well, without trust, no one is going to buy from you or do business with you. People need to trust you and your product/service.

LinkedIn has always been very text-heavy over the years. But it’s a networking platform designed to put businesses in touch with other businesses, employers in touch with employees, and brands in touch with their audiences. When you’re trying to make a connection with people and build trust, text alone just doesn’t cut it. The best way to establish trust and build confidence in your brand is via video.

For example, consider an explainer video. An explainer video  helpfully explains what it is that your business does to people in around two minutes or less. It identifies consumer pain points before demonstrating how it will solve them. It’s this kind of value that helps to build trust between companies and prospects who are otherwise unconvinced.

Consider a company story video, too. A company story video tells your story, highlighting your company values and giving prospects a glimpse into the real you. Without this kind of video, a company might still be a faceless entity that people are finding it hard to trust.

It’s the same with product videos, too. As the stats show, product videos help us make better buying decisions. Because videos give a face to your company and engage people with positive, friendly, and helpful content, they can establish trust on LinkedIn that might otherwise not be there.

Videos are a Great Way To Reach Millennials: why your company page needs a LinkedIn video

It’s 2018 and so much has changed in the marketing world, and the change is largely driven by millennials who love 2 things:

1) Video content
2) Experiences

The reason video marketing is so hot and shared? Millennials.

Millennials are America’s biggest generation. They’re everywhere, which means that if you run an online business, it’s highly likely that millennials make up a core part of your target audience.

As the biggest generation in America, millennials are shaping the economic landscape and disrupting technology. According to a survey, 98% of them say they want to be immersed in a marketing experience and that they’d probably go ahead and buy a product if a brand immersed them in a marketing campaign. Millennials value experiences over just stuff. They’re willing to share your content and interact with your videos if you give them a real connection. In short, millennials are a major reason why your company page needs a LinkedIn video.

According to stats, millennials make up almost 40% of LinkedIn’s user base. That’s a lot. According to a recent study by LinkedIn themselves, millennials will make up 50% of the workforce by 2020. Basic math tells us that they’ll then make up even more of LinkedIn’s user base.

As well as video content, millennials love to network. Put the two together and you’ve got a huge chance of reaching more leads on LinkedIn

Video Catches People’s Attention: why your company page needs a LinkedIn video

Not only can you place a video on your LinkedIn company’s page, but you can also advertise your video so that more people see it.

Talk about an awesome pattern disrupt tactic, eh?!

Video is a fantastic way to catch people’s attention. If your video is short (2-minute or fewer videos perform better than longer ones), entertaining, to-the-point, colorful and ultimately engaging, it’s got a great chance of stopping people in their tracks so that they sit up and watching what you’ve got to say.

Video Marketing Works: why your company page needs a LinkedIn video

The stats are all on the side of video marketing. 87% of online marketers already use video content, which begs the question – why wouldn’t you use it on your LinkedIn page? There are more stats we can reel off:

  • 51% of marketers reckon video has more ROI than any other type of content.
  • Videos are shared 1200% more times on social media than images and text put together.
  • 36% of users trust video ads.
  • 46% of users taking some sort of action after viewing a video.

Native Videos Have More Reach: why your company page needs a LinkedIn video

Although LinkedIn native videos are still a new feature, check this stat out from Facebook: Facebook videos have a 10x higher viral reach than videos that link out to YouTube.

In a case study, a social media examiner found that their brand new native video on LinkedIn achieved 20,000 more views in a matter of days than a video linking out to YouTube ever did. This tells us that native content works better than content that’s linking out to other websites. It’s much easier for a user to stay on the same site than it is for them to click and be taken elsewhere. Native content tends to do better than embedded content for the simple reason that it’s content that people expect to find on that platform.

For example, users go to Vine for short, funny videos, just like they visit a website for actionable information or Twitter to quickly catch up on the news in a few characters.

Once you start giving them content that’s alien to the platform, you risk losing that crucial engagement.

Video Gives You The Chance To Express Your Ideas

Remember how we said earlier that millennials – and people in general in 2018 – don’t want to be sold to? Well, video gives you the chance to not sell but instead express your ideas on LinkedIn. This is a great way for you to raise awareness of your brand and its values. Of course, we’re not all good at expressing our ideas, especially via the written word. But this is where video comes in.

A video – particularly an explainer video – lets your company communicate its ideas to the LinkedIn world. This is the direction that marketing is heading in, and since LinkedIn is now letting you do it on its platform, why wouldn’t you take up the opportunity?

Finally, This Is Your Chance To Be An Early Adopter

Media channels allow you to build big audiences, but those who get in there first tend to create the biggest ones. People who blogged before anyone else are now reaping the rewards. Early on, they positioned themselves as the experts and ate up the market share. There was no one else doing what they were doing. Anyone who comes along now and wants to do what they’re doing will find it impossible to knock them off top spot.

Gary Vaynerchuk talks a lot about how he was an early adopter of YouTube. His wine channel was getting thousands of views and lots of engagement because he got in there first.

Just like Facebook Live, LinkedIn’s native video feature will eventually go huge. Before you know it, every single company will have a video – including your rivals, who will steal your audience …Unless, of course, you become an early adopter and get there first. If you wait too long, the market might become over-saturated and you’ll struggle to stand out.

Consider the likes of Periscope and Blab. These video apps came and went because they were too saturated. It was impossible for businesses to get themselves noticed. Is now the best time to create a video for your company page on LinkedIn? It’s hard to say. But it’s still a very good time. Beat the crowd and beat your rivals to the punch. Upload a company video that explains who you are.

Have you had any success so far with a LinkedIn video? Let us know in the comments below!

Accepting Civitas from East Coast Crypto

Accepting Civitas from East Coast Crypto​

At our company, not only do we excel in creating captivating blockchain promo videos, but we’re also dedicated to making a positive impact on the world, including Accepting Civitas from East Coast Crypto.

As the primary video company pioneering the way in helping our customers’ prospects comprehend their blockchain technology.

We understand the significance of cryptocurrencies and blockchain technology, which is why we’re committed to accepting Civitas from East Coast Crypto.

Accepting Civitas from East Coast Crypto​

The Fiat Economy Is Dying: Accepting Civitas from East Coast Crypto​

Here’s the thing: Traditional fiat currencies have been decreasing in value since time immemorial. The Gold Telegraph calls fiat currency “valueless” and points out that the U.S. dollar has lost a whopping 97% of its value since the Federal Reserve was established in 1913 – at the start of the First World War!

And you only need to look at history to see where an economy propped up by fiat currency has failed. Germany collapsed under debts it couldn’t pay after WWI. France was destroyed not once or twice but THREE times by fiat currency. In the 11th century, fiat money even ruined China’s wealthiest families! Fiat belongs to a dated centralised economy that has failed time and time again, and which needs replacing.

Sure, we hear about individual success stories all the time. Each year, we’re reminded that Warren Buffet is worth X amount of billions. and for the past ten years or so, we’ve been told that Jeff Bezos’ wealth is growing.

And who can forget Mark Zuckerberg?

But these guys belong to the top 1%. And in a fiat centralized economy that doesn’t scale, it’s only the top 1% that gets rewarded. As it’s been for years already, the only vote that matters is the vote with money. And rather than put their hard-earned cash into banks so that the banks can fund wars and terrorism, people are wising up and putting their cash into crypto.

The Benefits of Decentralisation

At Video Chef, we’re always open to fresh ideas and innovative solutions, and we just love the idea of decentralization. We love it so much that we’re shifting our design/video production solely to the support of the decentralized economy. This means that, over time, we’ll be accepting digital coins only.

No more dollars, no more Euros … just crypto that supports decentralization and a freer, better-balanced economy for ALL. And when the economy is freer, the world is more transparent. Who wouldn’t want that?!

The Problem … Accepting Civitas from East Coast Crypto​

However, there’s one snag: Not everyone understands crypto. Ask your friends what they think of Bitcoin and they’ll most likely say they’ve heard of it but they don’t understand it. Just 5% of millennials are involved in the world of crypto, while 15% say they’re thinking of getting involved. This means that 80% of millennials still don’t know enough about cryptocurrencies. There is a TONNE of articles and bloggers on the Internet who do their best to explain what crypto is. But people are still left scratching their heads. After a 5,000-word blog post, the questions are the same:

So … what is Bitcoin again? Wait. So Bitcoin and Blockchain are the same thing? I’m confused. I need coffee. Ha!

As well as confusion surrounding the crypto world, however, there’s also plenty of doubt and misleading hype. There are scams and dodgy, wild claims. Despite cryptocurrency having a collective market cap of over $130 billion, one Bitcoin being worth $11,000, and despite crypto making lots of investors very rich, plenty of people are still suspicious about it.

They have reservations:

Is crypto a bubble? Will I lose all my money in crypto? Are all these new coins just scams?

Blockchain Video Production Will Make It Easier For The World To Understand Crypto World

These are good questions and we have no problem with people asking them. We’ve all been brought up in a fiat economy and many are resistant to change. Explaining Accepting Civitas from East Coast Crypto and removing doubt with just plain words is hard.

That’s right. Video is a more fun, engaging, and ultimately visual way of explaining blockchain that makes it easier for people to understand this exciting new world. It’s our mission to improve the collective knowledge of the crypto environment clearly and engagingly via video while removing the doubts people have about these new digital coins. We aim to cover a variety of crypto topics with our videos:

ICO
Blockchain technology
Digital coins and tokens
Decentralized economy

Need proof of our commitment to the cryptocurrency, as well as the quality of our videos? Well, we recently won an award for the BEST VIDEO for the cryptocurrency LBRY. Besides you are always welcome to browse through our amazing blockchain video portfolio.

The Future … meet Accepting Civitas from East Coast Crypto​

The future lies in blockchain and decentralization, not in traditional currencies like the U.S. dollar or Euro. A prime example of this shift is the thriving crypto community of Accepting Civitas from East Coast Crypto. With over 2,000 members and growing, this diverse group brings together individuals from various backgrounds and skill levels. 

The atmosphere is welcoming and supportive, fostering success in the evolving landscape of cryptocurrency. What sets this community apart is its genuine desire for collective advancement, driven by values rather than monetary gain. Civitas, named after the ancient Roman concept of community, embodies this ethos of unity and progress.

“Together we are stronger”

This philosophy is the guiding force behind the Civitas coin and the community. More importantly, it’s a powerful ethos that can take us all towards a new, free global economy, free from imperialistic chains where citizens have the power to take control of their lives in the pursuit of financial freedom.

Besides community coin, ECC is enrolling its crypto trading bot, as well as its trading exchange and additional crypto economy verticals. ECC`s future is looking super bright and is the supreme example of how to do transparent business these days. A business from which everyone benefits. Learn more about the community from our ECC fellow. Join Civitas and East Coast Crypto’s Discord movement.

What that means for us … can we change the world?

In uncertain times, finding the right strategic partner is crucial. We proudly accept Civitas, believing in its power for the greater good. ECC members or those accepting Civitas from East Coast Crypto, reach out for top-notch design and video production support. Remember, while crypto benefits everyone, fiat serves only the top 1%. As Sensei from ECC says:

“Crypto … multiplies. It works for you. It is an employee that pays you. If bitcoin decreasingly values the dollar economy … why do you still want dollars?”

It is time for Civitas!

There’s a new Sheriff in town and it’s cleaning up the corruption and imbalance. It means governments and banks will no longer have a stranglehold on our finances and economies. The power will be again in our hands. Money belongs to everyone, future belongs to us!

This philosophy is the guiding force behind the Civitas coin and the community. More importantly, it’s a powerful ethos that can take us all towards a new, free global economy, free from imperialistic chains where citizens have the power to take control of their lives in the pursuit of financial freedom.

Besides community coin, ECC is enrolling its crypto trading bot, as well as its trading exchange and additional crypto economy verticals. ECC`s future is looking super bright and is the supreme example of how to do transparent business these days. A business from which everyone benefits. Learn more about the community from our ECC fellow. Join Civitas and East Coast Crypto’s Discord movement.

Best Video Marketing Trends of 2018

Best Video Marketing Trends of 2018

Video marketing has been growing in importance for the last few years and building momentum. If you have a website and/or run an online business, it’s not the only key that you get involved with video marketing – it’s also key that you stay on top of the best video marketing trends of 2018. The Internet is one of those places where what was in fashion a few months ago won’t be now. This is the case with the whole gamut of digital marketing – from SEO to content marketing to video marketing. What worked last year for video marketers might not work now because peoples’ tastes are always changing. But here’s the deal: Video marketing will always work in your favor if you get it right. Video content is watched by 82% of Twitter users, while almost 90% of online marketers are using video marketing. Your rivals are already making videos, which means that if you don’t, not only will you lose out to your rivals, but you’ll also be leaving money on the table. Check this stat from StarsandStacks.com who did their research.

workhollic best video marketing trends of 2018

They found that site visitors were almost 145% more likely to buy from them if they could see a product video first. Then there’s Advance Auto Parts who included how-to-videos on their site to see if this educational material would prove so useful to their customers that they would be more inclined to make a purchase. They found that people who watched the videos stayed on their site for double the amount of time than those who didn’t watch the videos. Convinced by video marketing? Convincing you was the easy bit. Now let’s take a look at how you can execute by following the best video marketing trends of 2018.

Go Live

For a lot of online marketers, the thought of doing a live video can fill them with dread. If you’ve never done a live video before it can admittedly sound like a scary idea. However, this is something you’ll need to get over in 2018 because live streaming is:
a) Not that hard or scary
b) Popular with audiences – around 13% of web traffic now comes from live streams

It can be a simple 10-minute Q&A with your audience. If you’ve ever watched a live video on Facebook, you’ll know how simple it looks. There are no lighting effects, and no gimmicks. Often, it’s just a single individual talking into the camera for a few minutes about a topic. You could even go live while taking your dog for a walk and answering a common question about your niche! People like live videos because they’re informative, and useful and they make you and your brand look authentic. You’re no longer hiding in the shadows while your customers ask, “Does he respond to messages himself or is he in the Bahamas all the time?” Instead, you’re right here, building rapport with your customers. Do it!

360 Degree Videos

Nowadays, your site visitors don’t have to view videos from where the camera is pointing: They can view things from every single direction and action. 360-degree videos have been around for a few years already, but they’ve not always been accessible to everyone. In 2017, more and more businesses were using them as a way to promote themselves online, and because the costs have come down as the advances in the equipment have gone up, we expect 360-degree videos to be even more popular in 2018. 

And this means that you and your business needs to start using them. You’re probably wondering how the heck you would create a 360-degree video?! Here’s an article that can help get you started.

Virtual Reality

We know what you’re saying: “Oh come on! People have been talking about virtual reality since 1980. I’ll believe it when I see it!” True, people have been talking excitedly about virtual reality before some of us were even born. However – and you’ve probably heard this before – 2018 is expected to be the year that VR videos finally take off in a BIG way. Such talk reminds us of those who predict the world will end “this year.” But hear us out: In 2017, Facebook released Oculus Go, a VR headset that was warmly welcomed by the digital community who praised its user-friendliness. And because it’s the easiest way for anyone to be introduced to VR, it’s up to you to jump on this trend before your rivals. 

YouTube already let you upload virtual reality videos to your channel, and there are lots of apps that help you create your own VR content. The biggest question you’re going to face is: What can I put in my virtual reality video? The main thing to do is to avoid being a gimmick. Focus on creating fresh, original content that you know will look awesome in VR.

Cheaper Videos

All this talk of 360-degree cameras and Virtual Reality has probably left you squirming in your seat with the question, “So … how much is this gonna cost me?!” The truth? Not a lot if you haven’t got the time to make a video yourself. The cost of video marketing has come down a lot in recent years, so much so that it isn’t just the big companies that get to create awesome video content. We all deserve a stunning video for our website, and thanks to cost reduction we all can! It’s just a case of finding budget online video production companies that are at the start of their careers and that are willing to put together an eye-catching video for you for not too much cash. These companies are out there; all you need to do is find them on Google and avoid the costly mistakes businesses make when working with video production companies.

Square Shaped Videos

Mobile usage is on the rise. It’s been on the rise for years and years already, but it’s going to keep momentum like a locomotive train. We’ve passed the so-called tipping point, with mobile usage finally surpassing desktop in 2016, but other stats might blow your mind. For example, we spend almost 70% of our media time on our phones. This means when folk are watching your videos, they’re likely watching them on their mobile devices. What does this mean for you? It means you:
a) Need to make sure that your website is mobile-responsive
b) Need to make sure that your videos are square shaped Indeed, a top video marketing trend for 2018 is the square-shaped video.
This means that you format your videos so that they look good on peoples’ phones.
It’s all about improving the user experience. keep watching them.

If your videos look awesome and are properly formatted, there’s a much better chance that people are going to YouTube already let you upload virtual reality videos to your channel, and there are lots of apps that help you create your own VR content. The biggest question you’re going to face is: What can I put in my virtual reality video? The main thing to do is to avoid being a gimmick. Focus on creating fresh, original content that you know will look awesome in VR.

Costly Mistakes Businesses Make When Buying A Video For Their Business

Costly Mistakes Business make When buying a video for their business

Costly Mistakes

Introduction

Are you in the market for a video to promote your business?

Are you considering a video to promote your business? It’s crucial to grasp potential pitfalls. This article delves into common errors in video procurement, providing essential tips for avoidance

Common Costly Mistakes to Avoid

1. Going for the Bargain Basement Deal

Opting for the cheapest video production option may seem tempting, but remember, you often get what you pay for. Low-cost videos may lack quality, which can ultimately harm your brand’s image.

2. Settling for Pirated Copies

Pirated or copied content can tarnish your reputation. These knock-offs are usually of poor quality and can’t compete with original, well-produced videos.

3. Neglecting Video Marketing

Creating a video is just the first step. If you don’t have a clear strategy for marketing it, your efforts may go to waste. Ensure your video reaches the right audience by formulating a robust marketing plan.

4. Overlooking Audience Targeting

Failing to identify and target the right audience can lead to missed opportunities. Tailor your video content to resonate with your intended viewers.

Paying Too Much or Too Little

Think $4,000 is a reasonable price for a video? It may seem tempting, but it’s essential to consider the value you’re getting. Sometimes, high prices don’t equate to high-quality.

Companies that appear on the first page of Google may seem trustworthy, but being highly ranked in search results doesn’t guarantee quality. Before making a decision, conduct thorough research.Just as you can overpay, you can also underpay. Opting for a $300 video may save money initially, but it often results in poor quality, potentially harming your brand’s image. Finding the right balance between quality and cost is crucial. Choose a video production company that delivers value without breaking the bank.

Understanding the Value of Quality

Sure, a bargain-priced video may sound appealing, but here’s the reality: Professional video companies have invested years of hard work, time, and resources to perfect their craft. They’re the best in the business because they’ve earned it. Why would they cheapen their expertise by offering their years of learning for just a few dollars? They wouldn’t!

Top-notch video production companies understand that creating compelling explainer videos is an art that takes time and dedication to master. Their rates reflect the value they provide. If you’re paying $300 for a video, you’re not getting top-quality service. You’re likely working with unskilled freelancers who produce cheap, template-based videos.

Remember, value is about more than just the price tag. It’s about the quality, expertise, and dedication that go into creating a video that truly resonates with your audience.

Receiving A Video With Passive 3rd Person Script

While stories are often told in the third person, when it comes to videos that directly engage your audience with your product or service, third-person narration falls short. Why? It lacks a personal touch and engagement. First-person narration, on the other hand, speaks directly to your prospect, creating a more involving and conversion-friendly experience. “Hey you! Have I got a great deal for you!” See the difference? When crafting videos, avoiding “Costly Mistakes” like impersonal narration is key to effective engagement.

Maximizing Your Video's Potential

So, you’ve received your brand new video, paid the production company, and are initially pleased with the results. However, questions start to arise:

Why is your rival’s video on Facebook performing significantly better than yours?
How come their video includes subtitles while yours doesn’t?
Why has your rival transformed their video into an informative infographic while yours remains unchanged?
How did they manage to share shorter video clips on various platforms while you’re stuck with just a two-minute version?
The issue here is that the video production company may have been negligent in their approach. They failed to repurpose the video, leaving you with only one version—a two-minute explainer video that limits your marketing possibilities.
As a result:

You can’t repurpose it as an infographic.
You’re unsure how to add subtitles (which you shouldn’t have to do yourself).
There are no short, teaser clips to help boost awareness.
Video production is too expensive not to be recycled and adapted for various marketing channels and formats.

You’ve Got the Same Video for All Different Marketing Channels . While you may have one fantastic video, relying solely on it can be limiting. You eagerly share it across all your social media platforms—Facebook, YouTube, Twitter, Instagram, and Snapchat. However, you soon notice inconsistencies in conversions, with the video performing well on some platforms and poorly on others. Different marketing channels require tailored videos because user experiences vary, requiring adjustments to format, length, and style. Additionally, you may be addressing different audiences with the same video. Providers have different interests than consumers, so it’s essential to create two separate videos—one targeting providers and the other addressing consumers.

Common Costly Mistakes When Buying a Video for Your Business

1. Buying From a Company That Has No Experience in Your Industry

This is a prevalent mistake that businesses often make, but it can be easily avoided. No matter how skilled a video production company may be, their expertise matters little if they have no experience in your specific industry. Imagine this scenario:

“We’ve absolutely zero experience in your niche, but don’t worry about a thing! You sell a fitness app, right?” “Actually, we sell health supplements…” “Same thing!”

Video companies tend to specialize in particular niches, and if you find a company that has never worked in your industry, it’s advisable to keep searching for one that understands your unique needs and audience.

2. Buying From Companies Who Don’t Understand Marketing

Having a video production company that excels at making videos is only part of the equation. They also need to understand marketing. A visually appealing video alone won’t cut it. Why? Without a skilled copywriter who knows how to connect with your audience, you’ll end up with a beautiful video that lacks substance. The best video production companies employ in-house copywriters who craft engaging scripts that establish a vital connection with your customers. You shouldn’t have to come up with a script; they’ll handle it all. These professionals are aware of the latest market trends and understand how to communicate effectively with your audience.

3. A Video That’s Too Long

One way to easily identify a company that doesn’t know what they’re doing is when they produce a video that’s excessively long and still fails to explain what your business does succinctly.

Remember, we’re not in Hollywood here. An explainer video shouldn’t be an epic masterpiece showcasing a video production company’s talents. It should be a short, concise, and easily understandable video that showcases your business while addressing a problem your customers have.

4. They Expect Too Much From a Video

Your video is just one part of your marketing arsenal. It should seamlessly fit into a larger strategy that includes web design, email marketing, copywriting, and sales. A single video can’t carry your marketing efforts for the next ten years. Trends change, and audience preferences evolve. Imagine watching an explainer video from ten years ago today; it would likely appear outdated.

Why You Are Making A Huge Mistake If You Are Not Buying Your Video From Video Chef

Why You Are Making A Huge Mistake If You Are Not Buying Your Video From Video Chef

Introduction

Opting for the cheaper option turned out to be a huge mistake in the long run.Cheap purchases often lead to frustration and disappointment, be it clothes, cars, or even videos for your business. While cutting corners may seem financially prudent, compromising on video quality can be a “Huge Mistake,” impacting your brand adversely.

Huge Mistake

The Importance of Video Quality: Avoiding a Huge Mistake with Video Chef

In today’s digital age, video content is king. It’s a powerful tool for conveying your message, engaging your audience, and building your brand. But here’s the catch: not all videos are created equal. Low-quality videos can do more harm than good.

Imagine a potential customer stumbling upon a poorly produced video on your website or social media. They might be put off by the lack of professionalism and attention to detail. It’s like wearing a wrinkled, ill-fitting suit to an important business meeting; it leaves a lasting negative impression.

Why Choose Video Chef? Making Any Other Choice Would Be a Huge Mistake!

As an awesome small business owner who understands their target audience, you owe it to yourself and your customers to invest in high-quality videos. That’s where Video Chef comes in. We specialize in crafting videos that not only meet but exceed your expectations. Our team of experienced professionals knows the importance of creating videos that resonate with your audience. We understand that your brand deserves nothing but the best. When you choose Video Chef, you’re choosing:

Exceptional Quality
Our videos are crafted with precision and attention to detail. We ensure that your message shines through in every frame.

Creativity
We think outside the box and bring fresh, innovative ideas to the table. Your videos will stand out from the crowd.

Targeted Approach
We tailor our videos to your specific audience, ensuring maximum impact and engagement.

Professionalism
We take pride in our work, and it shows in the final product. Your brand will be represented with the utmost professionalism.

Why Video Chef?
Because we’re cooking up a tropical STORM out here that’s sweeping across the world with dazzling images, fun animations, and easy-to-understand messages that kick-ass and convert prospects into loyal customers.

Our Recipe for Success

At Video Chef, we take pride in our unique approach to video production. We don’t just follow the beaten path; we carve out our own trail. Here’s our recipe for success:

Innovation
We’re constantly pushing the boundaries of creativity. Our team thrives on innovation, ensuring that your videos stand out in a crowded digital landscape.

Dedication
We’re not here to clock in and out. We’re here because we’re passionate about what we do. Every project is a labor of love.

Versatility
Whether it’s a captivating explainer video, a product demo, or an animated masterpiece, we have the skills and expertise to deliver.

Results
We measure our success by your success. Our videos are designed to achieve your goals, whether it’s boosting brand awareness, driving conversions, or telling your story.

Cooking Up Success Together: Avoiding a Huge Mistake in Our Recipe for Prosperity

When you choose Video Chef, you’re not just hiring a video production company; you’re joining forces with a team of dedicated professionals who are committed to your success. We’re here to cook up success together, one frame at a time. Stay tuned for more exciting updates, insights, and tips from Video Chef. We’re here to make your video dreams a reality.

Don’t settle for bland, uninspiring videos when you can have a feast of creativity and engagement with Video Chef. Join us on this exciting journey as we continue to create videos that leave a lasting impression. Remember, it’s not just about the recipe; it’s about the chef. Choose Video Chef and let us cook up something extraordinary for your brand.

Don't Make the Huge Mistake: Discover Video Chef's Impressive Track Record!

In business since 2011, we’ve had the privilege of working with companies big and small from all over the world. Our journey has been marked by creativity, innovation, and a passion for visual storytelling. Here’s a glimpse of our impressive track record. We’ve created a whopping 4,000 infographics that simplify complex information, making it easy for audiences to understand and engage with your content. Our team has crafted 700 presentations that captivate audiences, deliver key messages, and leave a lasting impression. With a focus on creativity and storytelling, we’ve produced a mind-boggling 700 videos that entertain, educate, and inspire.

Avoid the Huge Mistake! Join Video Chef's Momentum Now!

At Video Chef, we thrive on momentum, and we never stop. When we’re hot, we’re HOT, and right now, we’re sizzling like white on rice. Our mission is super simple: We’re here to deliver exceptional visual content that speaks to your audience and drives results.

We invite you to join us on this exciting journey as we continue to push the boundaries of creativity and innovation. Whether you need an infographic that simplifies complex data, a presentation that wows your clients, or a video that tells your brand story, Video Chef is your trusted partner.

Conclusion

In the world of videos, good quality is key. Don’t choose bad videos that could hurt your brand. It’d be a huge mistake. Instead, invest in your business’s success by choosing Video Chef. Our commitment to excellence ensures that your videos will not only meet but exceed your expectations. If you’re looking for top-notch video production that sets you apart from the competition and brings innovation, dedication, versatility, and, most importantly, results to the table, then invest in the power of high-quality video with Video Chef. Choose excellence, creativity, and professionalism. Contact us today, and let’s create videos that leave a lasting impression. Your success is our commitment.

What kind of video is best for me: Animated video or Live action video?

What kind of video is best for me: Animated video or live-action video?

Animated vs. Live Action

Animated vs. Live Action Videos: Choosing the Right Approach

Unlock the potential of video marketing for businesses with the choice between animated vs. live-action formats.

When creating video content, one of the first decisions you need to make is whether to go with animated or live-action videos. Each approach has its strengths, and the choice depends on your goals, target audience, and the nature of your content.

Animated Videos

Animated videos offer a wealth of creative opportunities, allowing you to bring any scenario, character, or entire world to life. This boundless creativity is invaluable for visualizing your ideas and concepts, making your message more engaging and memorable. One of the key strengths of animated videos is their ability to simplify complex concepts. They take abstract or technical subjects and present them in a way that’s easy to understand and relatable for your audience. This simplification enhances the effectiveness of your communication.

Consistency is another advantage of animated videos. The characters, settings, and overall style remain consistent throughout the video, reinforcing your brand identity and ensuring a cohesive message. From a budget perspective, animated videos are often more cost-effective than live-action counterparts. They require fewer resources, such as expensive equipment and talent, making them a practical choice for businesses with budget constraints.

The global appeal of animated videos is significant. Since they don’t rely on real actors, these videos can transcend language and cultural barriers. This universality makes them understandable and relatable to audiences around the world. Animated videos excel at explaining abstract ideas and showcasing technology that doesn’t exist in the real world. They provide a visual medium to depict intangible concepts, making them more accessible and comprehensible to your target audience.

Live Action Videos

Live-action videos bring authenticity to your content by featuring real people, locations, and objects. This authenticity adds credibility to your message, as viewers can relate to the genuine aspects of your video. One of the standout strengths of live-action videos is their ability to convey emotion. Human actors can express a wide range of emotions, making it easier to connect with the audience on a personal level. This emotional connection is particularly effective for storytelling and engaging your viewers on a deeper level.

Trust and credibility are further benefits of using live action videos. Seeing real people associated with your brand helps build trust with your audience. This trust is crucial for establishing your brand as reliable. Live-action videos are excellent for demonstrating your product or service in a real-world context. They allow you to show how your offering benefits customers, giving potential clients a tangible understanding of its value.

Customer testimonials, interviews, and behind-the-scenes content are commonly featured in live-action videos. These formats leverage the authenticity of real people sharing their experiences and insights. For businesses involving physical products, live-action videos are highly effective for showcasing these tangible items. They provide a clear and engaging way to present your products to potential customers.

When to Choose Animated Videos
For complex concepts that need simplification.
For a youthful audience that appreciates creativity.
When targeting a diverse global audience.
To reinforce your brand’s visual identity.
With a limited budget.

When to Choose Live-Action Videos:
To establish a personal and emotional connection with the audience.
For testimonials, real-world demonstrations, or storytelling.
When you have a physical presence, such as a store or events. 

Conclusion

When deciding between Animated vs. Live Action, consider your objectives and audience. Animated videos are creative and effective for simplifying complex concepts. Live-action videos build authenticity and are ideal for showcasing real-world experiences. At Video chef, Make your choice based on what aligns best with your overall marketing strategy and audience preferences.