Video Production

Video Production Is On the Move Again. Improving And Breaking Barriers.

Video production is on the move again

Video Production

As if you needed a reminder; video production is always morphing, improving, and breaking barriers. This is especially true of marketing videos. It’s been a myth in the entertainment industry that all the talented filmmakers are busy making big Hollywood movies. This simply is not the case. Some of the most talented filmmakers work exclusively—or at least significantly— in the advertising world. After all, the principles are the same: you’re dealing with actors, you’re promoting a certain attitude, you’re dealing with all the same technical components of film production (set design, lighting, editing, etc.), and you’re telling a story.

The only major difference is the length of the video. Whereas most big Hollywood films clock in at anywhere from 80 — 200 minutes, most video ads (or “commercials”, though that term seems to cheapen the product) have at most two minutes, but usually, only 30 seconds, to do their job. In many ways, you could argue that making a successful and engaging advertising video Production is harder than making a feature-length film. The budgets are smaller, crews are smaller, and the time to get your message across to the audience is smaller. And while there is a certain freedom in having creative limits, this isn’t always the case. Advertising has its obstacles that must be overcome that are unique to the format.

Barriers One of the biggest obstacles is the fractured nature of TV viewers these days and the impact that has on getting advertisements to them. People are watching television content on web streaming services through tablets, smartphones, PCs, and DVRs, all of which have the ability to skip over advertising with the click of a button. Such big changes have not happened with moviegoers. Going out to watch a movie is an event and always has: you might be on a date, you’re probably with some friends, you go into a big theatre surrounded by others, and there’s the same group emotional experience that’s been there since theaters first started showing movies over a century ago. And while there have been certain shifts in the habits of moviegoers thanks to home theater setups, video on demand, and the like, ticket sales have remained relatively stable for the past two decades. In order for advertisers and marketers to stay relevant in this landscape of disrupted TV services, they must embrace the changes. They must figure out new ways to display their brand and get it in front of customers. In the science-fiction film The Minority Report, for example, customized ads are displayed to people as they walk down the street, take the subway, and pretty much everywhere in a city, and they talk to you by your name. Will this be the future of advertising? Or will it be steered increasingly in the direction of so-called smart ads: advertising that uses the same kind of algorithms that Netflix and Amazon and so many other web companies are using to target specific ads based on your past searches? One thing is clear: the tech industry as a whole must work together in order to provide customers with quality content. How they do it, only the future will tell. Contact us to find out how you can vividly display your brand in front of customers, through video chef.

In This Age of the Ubiquitous Smartphone Apple Tries to catch up

In This Age Of The Ubiquitous Smartphone Apple Tries To Catch Up (Again)

In This Age of the Ubiquitous Smartphone Apple Tries to catch up

In This Age of the Ubiquitous Smartphone Apple Tries to catch up

In this age of the ubiquitous smartphone, owners are much more likely to use their phones to access Apple apps than make actual phone calls.

Apps are small programs that run the gamut from games to health monitors to music players. Just about anything tech-oriented has been made into an app. For years, the owner of an Android smartphone and Google Play could logon to their app store and watch a video preview of the app in action. Seems like an obvious feature, right?

The thought didn’t occur to Apple until less than a year ago. It recently launched its first (and so far only) video preview for an app game called Clumsy Ninja — the first word of which could be used to describe Apple’s recent approaches to their entire business—but there’s a catch: you need the latest version of iOS (Apple’s operating system) and the latest iPhone to see the video preview.

This is just more of the same from Apple. Whenever a new version of an existing device is rolled out—be it a MacBook, iPad, or iPhone—the old charger doesn’t fit the new one, new programs won’t run on last generation operating systems, data cannot be transferred, etc. This approach of wringing their customers for all their worth might be one of the reasons Apple continues to be the most profitable company in the world, but for anyone aside from the tech-obsessed and wealthy, this is just poor business practice. The iOS App Store is a prime example of this. Only the latest version will allow you to watch the preview video. If your device is more than a year old, you’re stuck to previewing your apps solely through screenshots and words. As anyone who has ever played a computer game, used a word processor, or listened to music on their smartphone can attest to, using screenshots and words to select an app to buy are very poor tools for a consumer. Not that Apple seems to care. Under the guise of being a company always pushing boundaries, forging new technological frontiers, and “changing the way we live or lives”, they are leaving an awful lot of their fans behind. Not that their bottom line will hurt much. There is always a new generation eager to snap up the newest gadget and as long as Apple is able to push them out—no matter how late they are to the game—they will no doubt remain the reigning tech company.

Promo Videos

Promotional Videos Changing the Way Products are Being Advertised

Promotional videos: how the internet is changing the way products are being advertised

Promo Videos

Before the birth of video hosting juggernauts YouTube and Vimeo, Television was the primary domain for advertising or promo videos.

We can all remember staying up late at night during the 1990s and seeing countless Tae-Bo infomercials telling us that a fit and attractive body was only a phone call and a credit card purchase away.  For the most part, this method was, and still is, widely successful and encouraged people to spend untold amounts of money on home fitness videos, clothing, video games and anything imaginable.

But the advertising industry, like all industries, is always devising ways to target specific audiences with increased accuracy and efficiency. For example, it’s very common to see advertisements for women’s fragrances on a channel like “We T.V.”, whose viewership in the United States comprises mostly of middle-class women. This targeted approach to advertising has helped companies increase the success of their marketing campaigns, have record-breaking profits and keep their investors very happy. But advertising as a whole changed once YouTube came onto the fold. 

Promo Videos: YouTube is the New T.V

Created in 2005 by three former employees of PayPal, YouTube has not only become the most popular Video hosting site in the world but also one of the most trafficked sites ever. According to Google Inc. (the owner of YouTube), YouTube has over 1 billion unique users per month. That means 1 out of every 2 internet users frequent the site. This presents an attractive opportunity for advertisers. With the internet and all of the technology behind it, advertisers can closely observe a YouTuber’s behavior on the site and tailor promo videos that specifically target them. YouTube constantly aggregates the demographical data about its users, giving advertisers insight about YouTube’s diverse audience. Ads can be targeted only towards male viewers, African-Americans living in Texas or White females living in England. The possibilities are almost endless. Because of all this, advertisers have been shifting and refocusing their energies toward YouTube and the Internet at large at an expeditious pace. There are simply too many opportunities for advertisers to ignore. Television is slowly being replaced as the dominant platform for video marketing. Will advertisers fully transition to the Internet from Television? Unlikely, as Television still has a large market share and will most likely continue to do so. But as the years go by, video marketing by way of promo videos on the Internet will progressively become a more attractive option for advertisers and the next Tae-Bo-esque fitness program will be advertised before your favorite YouTube video begins to play.

And remember, whether it’s at Video Chef or elsewhere, the future of advertising is being crafted in pixels and algorithms, where creativity meets precision to captivate hearts and minds in the digital age.

Business Video

Online Business Video Ads Go Viral

Online business video ads go viral

Business Video

Not too long ago, business video that wanted to advertise on the internet were limited to images and banners; the static, boring billboards of the web.
After a little time browsing, they were easy to tune out, just like billboards are after you’ve been driving long enough. For businesses to engage customers online, they resorted to several ploys that were ultimately foiled. They included email blasts (email hosts quickly learned how to divert these useless messages into spam folders), pop-up ads (free downloadable software can now block these ads from appearing, and some browsers even come with this feature already available), the ubiquitous banner ad (the easily ignored billboards of the internet), and a host of other attempts.

There was one problem, though: none of them were very good at luring in customers. The conversion rate from a user clicking on an ad to actually buying something from the advertised website was low. And now it is falling even lower. For a business looking for a decent ROI (return on investment) the status quote has to change. So what is a business to do? Get creative, of course. And that’s where business video ads and social media come into play. If you’re a user of Facebook—and who isn’t these days? —You’ve already seen ads popping up in your news feed. With the advent of the Facebook smartphone app, people are exposed to these ads literally everywhere they go. And it’s not just Facebook that businesses are targeting. Twitter, Snapchat, and Instagram are just some of social media websites that businesses are also targeting with ads.

Vine: Redefining Business Marketing in 6 Seconds

But perhaps the most promising and exciting social media site for businesses is Vine. In case you’re not familiar, Vine is a website that allows users to upload six-second videos. Much like how Twitter limits you to 140 characters per Tweet, Vine limits your videos to six seconds. Ostensibly, Vine videos are supposed to be fun, short, sweet, and homemade. But advertisers have found ways to sneak in their products for advertising. This is also known as stealth advertising. It’s not quite subliminal advertising, but thanks to the six-second limit, it does border on it. But how can a company successfully market its product in only six seconds? The average television commercial lasts at least 30 seconds. Here is their secret: say you’re a soda company and you’re looking to sneak a can of your product into a Vine video. You don’t make a video about your product; you make a fun business video that features your product. With the soda example, perhaps show two friends engaging in wacky hijinks as they fight over a can of your soda. It’s product placement. Movies have been doing it for years: a business pays a film company to feature a shot of their product in the movie. It’s called product placement and it can get quite expensive. With Vine videos, however, this product placement doesn’t cost a dime.

And just like that, business marketing videos just got more efficient and effective, all thanks to Vine. But that’s not all—services like Video Chef make it even easier for businesses to create engaging content tailored to platforms like Vine, maximizing their marketing potential without breaking the bank.

video trends

Embrace Video Trends for Business Success , in 2014

Embrace Video Trends for Business Success in 2014

video trends

Using animated explainer videos for your business is the smartest choice for your online marketing endeavors. Why is it smart to choose video? There are so many reasons why choosing video is a good decision for your business. but the most compelling one is that video is starting to become the new “print.” If you are worried that you may be left behind, you can take a deep breath. Relax! It is never too late for you to follow video trends.
Today is the perfect time to profit from this opportunity.
Watching online videos is now a mainstream activity on the Internet. Based on video trends, there are 78% more people watching videos online at least once a week, and 55% are watching videos daily. This is evident on YouTube and other social media sites such as Facebook. 

The future is now!  It was predicted that by 2014, 90% of the web traffic will be directly from videos.  That trend has already started. This preference for video instead of text is already noticeable. Whenever there is a new product or service online, a rise of almost 122% in video trend searching is observed. Thus, in just a few short years, your competitors will fight you on a very different battleground, and this shift to videos is already here!

For business owners and online entrepreneurs, here is a convincing fact that you should know: After 72 hours of visiting the website, viewers will only remember 10% of the text and 65% of visuals and images. Surprisingly, the same visitor will remember 90% of the video. It is also quite interesting to know that 80% of users who watch the entire video will click on other links to learn more about what you offer. When a visitor goes to your website, you only have 10 seconds to grab their attention before they click away and abandon your site. In fact, the first few minutes of your visitor’s visit are crucial for building trust with your customers. With more visitors who trust your brand, you can expect the rise in revenue to follow. In this cutthroat world of online shopping, only the most trustworthy brands survive. Are you still listening to the gurus who’ve failed to increase the sales you’ve been hoping for? If you want to really build a strong brand in the middle of tight online competition, there is only one solution: The power of using an explainer video.

Why is it essential to use the explainer video to stay ahead?

Videos can capture the attention of your target clients. Based on video trend research, 4 out of 10 shoppers visit either the physical or online store after watching a video. With the right elements, a video can hypnotically draw your audience into your offer. When you have an animated explainer video, you will be able to quickly benefit. Because our crew is a team of visual storytellers, we can help convey your idea into something that your prospects will love to watch. In as short as 2 minutes, prospects will be convinced that your business is worth buying from. Thus, your prospects will easily increase revenue by at least 20%. The search engine optimization benefits are GREAT! Compared to a textual page, a video has a 53 times better chance of ranking on Google’s first page. With the help of these videos, customers will be able to find you faster. Video Chef is the only choice when looking for the most reliable explainer video company. Our crew will be happy to create videos for you to increase your sales in the fastest way. If you are looking for a persuasive and equally informative whiteboard video for your sales presentation, you can rely on us. Let us help you beat the competition. But hey! I have a gift for you for a limited time only. Find the special discount code in the video above and you can take advantage of $50 discount with your very first

LED Animation and the magical basketball court

LED Animation and the Magical Basketball Court

LED Animation and the magical basketball court

Sports players and spectators alike know that one thing above all else is critical to success on the field of play: practice.
Repetitive drills and endless miles to run, weights to be lifted, and therapists needed to soothe burning muscles. And for all the hours and hours spent in training, practice, and friendly exhibition games, surprisingly little time is spent playing games that matter.For example:
For an NFL football game, the average playing time is 11 minutes.In contrast, captivating LED animation grace the backdrop amidst this dedication, transforming the court into a mesmerizing spectacle
For example:
For an NBA basketball game, the playing time is 48 minutes. 
As technology and the digital frontiers of web animation have exploded, it would seem inevitable that the two disciplines—athletic practice and digital animation—would come together. But they haven’t. Until now. Welcome Nike and its “House of Mamba” LED court.

LED Animation and the magical basketball court

This groundbreaking piece of sporting equipment can change athletic performance forever. Using its LED animation and motion-sensor surface, it can track players, diagram their every movement, diagram drills for them to run, and correct a player’s position. The data can then be analyzed afterward on a computer screen. No less a star than Kobe Bryant has been left in disbelief at the existence of such a basketball court. In his own words: “The potential and possibilities for the floor are endless.” (It’s probably no coincidence that Nike’s “House of Mamba” LED court was christened by Mr. Bryant, whose nickname is “The Black Mamba.”)

LED Court

Of course, the court was built by the Nike Corporation. And Nike would be remiss if it didn’t include a healthy dose of the court’s capabilities for corporate advertising. Not that advertising in sports is anything new. Ever since the first entrepreneur became a sports fan, the two have been forever linked. And the “House of Mamba” court can display such impressive and unique animations that web animators and advertising firms are going to be left scrambling to exploit it to its fullest.

So, while the practical applications of this LED court are undeniable in terms of fitness training as well as advertising, it could also be the first step in the next giant leap in sport performance. Track and field, baseball, football, volleyball…the list of sports that could benefit from this technology is endless. It almost seems obvious that all other sports will see the tactical advantage that this will give their players and LED practice courts and fields will become as common as regular practice fields are now. We could be witnessing the very evolution of athletic performance as we know it.

Quadcopters

A Ballet of Humans and Quadcopters

A Ballet of Humans and Quadcopters

Quadcopters

Introduction

If you’re anything like me—or the auto-correct function in my word processor– you’re not sure what quadcopters are exactly.To remedy this immediately, have a look at the following rather amazing video:
Is that cool or what? Like the Arthur C. Clarke quote stated at the beginning,
“Any sufficiently advanced technology is indistinguishable from magic.”

And that video sure does look like the work of magic. Instead, it’s just what Mr. Clarke said it was: advanced technology. Those fantastical quadcopters are just what they sound like: helicopters with four propellers. There are some additional technical differences between them and helicopters, but basically, they perform the same movements, only quadcopters can do so with much better accuracy and steadiness, as you can see from the video. They are controlled remotely by computers, each one autonomous from the rest. 

The applications for these little drones are frankly mind-boggling. The video above was made for entertainment purposes and while it was mighty impressive, think of how these devices could alter our understanding of the world if used by leading scientists and engineers, or how they might save lives in disaster rescue, or on the frontline of a battlefield, or to scout reconnaissance across enemy lines without putting any lives in harm’s way. But back to the realm of entertainment and marketing: think of what can be done if you attach a camera to a quadcopter. Think of the amazing footage you could capture! In fact, have a look yourself.

It’s unlike any footage I’ve ever seen. It has a strange beauty that could be used to tremendous effect by the right film director. And that’s where I see the greatest potential for this technology: in filming some of the most remarkable advertisement videos ever made. Think about it: video ads—whether geared for the web or television – have changed little over the years. Perhaps the biggest difference is the volume they’ve been turned up to; it’s a verified fact that commercials have gotten louder over the years, despite regulations. 

That’s what quadcopters have from the FCC which deems it illegal. Soon, advertisers and marketing departments all over the country will have to find new ways to attract customer’s attention. And in this fast-paced, multi-tasking world we all live in, where we expect our internet to be lightning fast at all times, our videos to be in pristine HD at all times, and our smartphones to react correctly to the slightest touch, perhaps what we all need is something to slow down the pace of our lives, if only for a few minutes. The test footage above is from one quadcopter equipped with one camera. Think of what a creative team could do with a dozen, two dozen quadcopters, all acting independently, all equipped with HD cameras. Again, the possibilities are mind-boggling. But like the first clip— created by teams from Cirque du Soleil, ETH Zurich, and Verity Studios —has shown the filming of quadcopters themselves is compelling enough. A person only has to think of how to prominently display a logo on one (or a swarm) of these drones and how to safely fly them near large groups of people and the advertising world will have a better marketing tool than the Goodyear Blimp itself. With the expertise of a video chef guiding the process, these aerial spectacles can be tailored to captivate and engage audiences like never before.

Web Video

How Web Video Can Increase Your Conversions For 1400%

How Web Video Can Increase Your Conversions For 1400%

Web Video

Introduction

Did you know that 55% of online users watch at least one web video every day?
Online videos have become one of the most powerful ways to increase sales and profits for businesses of all sizes. If you are struggling to increase your bottom line, online videos may be your saving grace. If you’re looking to increase revenue, you have three options:
1. Increase the traffic to your site
2. Upselling your products 
3.Services

How Promotional Videos Increase Conversions: Unleashing the Power of Web Video

It’s no big secret that incorporating web video production into your marketing strategy will greatly increase sales but by 1,400%? Don’t take my word for it. Let’s let the numbers do the talking.

A landing page with a video will convert up to 800% higher than the same landing page without a video. (Funnel Science) Potential customers are 85% more likely to make a purchase after watching a video on your site than those who do not watch a video. (Internet Retailer) On average, videos are shared 1,200% more times than text and links. (Simply Measured)

Promoting your products or services is 6 times more effective than online or print ads. (Atlas) Online video gets customers through the door. Four out of ten shoppers will visit a store in person or online after watching a promotional video. (ReelSEO, 2012)

Using an online video as a “call to action” can increase conversions by up to 30%. (ConversionXL). The bottom line: Visitors are more responsive to videos than any other media. We like to see products at work. We like to hear from representatives of the companies we are considering purchasing from. Videos make your brand seem more “human.” They also get your point across in a more meaningful way and in a shorter amount of time.

Measuring ROI in Web Video Production

Even just a small increase in your conversion rate can improve your bottom line. Although the cost of creating promotional video content has become more affordable, you may still be concerned about the return on your investment. Measuring the success of your online video investment starts with knowing what your goals are. What are your objectives? In this case, the goal would be to increase conversions. For any commercial company, improving sales and revenues should be the ultimate goal. This can be done by comparing the following:

Total number of video views > Total number of generated leads > Total number of “actual” leads > Sales > Revenue

Let’s use an example to illustrate the point. You purchase a web video for $1,000 and you receive a total of 20,000 views. This means you spent just 5 cents per view. This is immense exposure that can skyrocket any marketing campaign. When we break these views down further, you may have converted 5 percent of your views to leads. This means you spent a total of $1 per lead. Not bad for highly targeted traffic. If just 30 percent of these leads were actual people interested in your service, this means the real cost per lead would be $3.33. If you had a 10 percent conversion rate, you would be paying $33.33 per actual converting lead. For a quality sale that is worth $500 or more over the lifetime of a customer, this is an impressive 1,400 percent on return. With this being a rather small lifetime sales figures, this may mean even higher ROI. For just a $1,000, this is a solid investment. It is also important to remember that ROI doesn’t always have to equate to dollar figures. You also need to consider the increase in brand awareness. If people are talking about your brand on social networks and sharing your video content, the extended reach you gain can be just as valuable. To truly get the most out of your promotional videos, you need to work with true professionals who understand how to create video content that increases conversions. Video Chef can help you get started. Name your budget and fill out our online form today to receive an instant reply. Even if you are on the other side of the world, you’ll receive a response in just 8 hours or less.

explainer video production

See Why You Need Explainer Video Production to Outrank Every Text in Terms of SEO

See why you need explainer video production to outrank every text in terms of SEO

explainer video production

Explainer video Production has been gaining popularity over the years because of the notable benefits that it has been offering to many business owners all over the world.

In this very tight economy, it is very hard to have a stable status in the market. Every business owner should create an effective marketing strategy that will put them at the peak of search engines in order to ensure that many visitors will more likely visit their website, thus increasing their business sales and revenues.

Explainer Video Outranks Textual Pages

Video trends are highly famous these days. People often prefer to watch an interesting video rather than reading boring long texts. With an explaination video, you can always outrank every textual page. Since most people are now getting more interested on video animations, they are more inclined to watch videos. In fact, video explainers are ranking highest in various search engine results. Explainer video has actually fifty-three times greater chance of ranking on the 1st result page than any other textual page. Statistically speaking, those stale web pages and websites are not doing well. Websites containing endless block images and texts rank very low in search engines. This will only mean less exposure. The primary goal of having a business website is to introduce your business to a greater number of audiences. However, if your business website is ranking very low in search engines, the public will not recognize your brand. Your sales volume will become very poor. Moreover, these boring and block images and texts are scaring away your customers who would want to understand your product and services. An animated video will get your potential customers’ attention immediately.

Explainer Video Production Increases Web Traffic

According to studies, video results appear in about seventy percent of the top one hundred listings on Google. By including an animated video on your business website, and creatively explaining to your audience about the company what it has to offer, there are great chances that your business website will be listed on top of search engines. Google likes to insret explainer videos in its search results.  Google always love videos so you can really obtain the most essential benefits in using video explanation to your website. 

Furthermore, a website visitor will most likely stay 2 minutes longer on a website when they can watch an interesting video. Putting an explainer video production on your business website will always do an excellent job for your ranking in search engines. Also, according to statistics, demo videos are very helpful elements to increase the average time spent by a person on websites from forty-eight seconds to 5 minutes and 22 seconds. Demo videos are highly significant for every business and customer as well. Businesses are advanced technologically or contain complicated products and services that need demo videos. These can graphically present all important information to all viewers and will also summarize the message more simply. SEOMOZ also concluded that posts with attractive videos included will most likely attract 3x more in-linking domains than just a plain-text post. A well-made post with an explainer video production can grab the interest of a large number of your audience. To complement that conclusion, the E-consultancy also estimates that videos in universal search results have a forty-one percent higher click-through rate than plain-text results. This made it clear that explainer videos are far better than plain and dull textual pages. If you want to optimize your website text, it must contain an effective video. With the hectic schedules of many people, they do not have enough time to read long texts. In searching for an online company, they always prefer to visit those sites with videos to help them understand more about what it has to offer in a very simple and easy way. This also creates a good partnership between your audience and the company because they are building trust in your company. Compared to texts, animation videos help your website visitors to retain information. Studies reveal that the average person only retains ten percent of what they read, but fifty percent of what they can see. Explainer videos have the ultimate power to tell various convincing stories about your company. It is also important to take note that Google likes the blended approach. It means that you will obtain a high ranking on Google listing if you have the combination of images, graphics, sounds, and text which all make a good explainer. If your business website ranks poor on search engines.

Video Marketing Checklist For Your Video Production

Video Marketing checklist for your video production

Video Marketing Checklist For Your Video Production

Congratulations! You’ve just received your video marketing explanation video which had been in production for so long.

You are super excited and can’t wait to put it on your website. It`s like your little toy that you want to show, not only to your prospects but also to your competitors and your friends.

Now you are ready to successfully communicate your business message through all available channels on the internet. Your business website is now able to tell your story through images, great content and now also through animated video.

But having only a video is the same as when you had only a website. Your video is not a self-sustained product and as such it is not an end but a means to an end. Just like cars need fuel, your website and video need traffic. Let`s see how you can maximize and make the best out of your company video.

Video Marketing Checklist For Your Video Production

let's squeeze the juice out and turn these resources into optimized traffic generation sources through the following:

1. Youtube submission and Video Search Engine Optimization

The first thing you would want to do is upload your video to YouTube. We know that YouTube is owned by Google since that it is its favorite son. Hence, video is easier to rank than any content-filled website. To help Google with your video rankings, you need to equip your video title with keywords that target your audience.  Next, you want to fill the description area below the video with hyperlinks and calls to action. You should also populate the description with a unique explanation of what this video is about. Here you`ll use the video script story that you already have. The last thing to do is insert tags, the keywords that are related to your main targeting keyword. Correctly done SEO for video will increase traffic to your website. Your targeted audience will easily find your video in search engines and YouTube. After viewers land on your YouTube video, they’ll be able to click on hyperlinks in the description and funnel themselves to your website. After you have a video on YouTube you can embed the code on your website. We at Video Chef can easily save you time and embed the code for you.

2. Youtube Advertising : Leveraging Video Marketing

Imagine the road that leads to your biggest competitor in the city. If you could only redirect that road to your business… With YouTube advertising, this is more than possible. YouTube will inject your ad in front of your targeted audience. When your targeted viewer lands on YouTube to watch any video of their choice, YouTube will display your video ad before it starts playing the video. Isn’t that fantastic news? With video ads, you can hijack YouTube traffic and redirect it to your business website. Since attention spans for YouTube ads are shorter than your YouTube video, we at Video Chef , specializing in video marketing, will be more than happy to produce a video ad from your existing website video. Along with that, we would also run video advertising campaigns instead of you.

3. Video Storyboard distribution to PDF/document-sharing websites

Since you already have a storyboard, we link your main keyword inside and you can use it to distribute it to numerous PDF/document-sharing websites such as ocstoc, Scribd, issuu, calameo, edocr, box, etc. Submissions to those sites can help you in terms of search engine optimization and search engine marketing. You’ll be able to gain search engine backlinks and bigger brand exposure which results in an increase of the traffic to your main website. We at Video Chef would be more than happy to save you time and send your storyboard submission to 60 PDF/doc-sharing sites.

4. Rank your promo video on top of Google and Youtube

You already know that the most quality traffic coming to your website is coming through search engines. This tells you that the best place to have your explanation video is on the first page of Google, YouTube, or both. By being in front of an audience you’ll be able to enjoy the best quality traffic to your website. This traffic is looking for your service or brand with an intention in mind. To put it another way, they are looking for you with an already-opened wallet. There are a lot of various factors that contribute to your video rankings, such as YouTube views, retention span, backlinks, comments, ratings, etc. Because this is quite a consuming task, we at Video Chef would be more than happy to save you time and rank your video on the front page of YouTube and Google.

5. Web video distribution to Video sharing websites

Just because everyone is on YouTube doesn’t mean it is the only video-sharing website on the internet. There are many other video sites, and because search engines love them they can provide you backlinks from high pr. Aside from YouTube submission, your video can be submitted to websites like Vimeo, Metacafe, Dailymotion, Flickr, Photobucket, and Viddler. In addition to SEO benefits your brand will gain greater web exposure and you’ll receive traffic to your website from completely new traffic sources. We at Video Chef would be more than happy to save you time and submit your video to over 80 video-sharing websites.

6. Announce your promotional video through a PRESS RELEASE

Once you have your web video, it would be a logical step for you to officially announce it to the World Wide Web. Here is where a Press Release about your company comes into play. The goal of Press Releases is to make an announcement and make your news discoverable by people who are looking for your information, topic, or company. Submitting news about your video is interesting because news websites that publish your news have a high traffic of people who are looking for useful topics to write about or mention on their own blogs or social media sites. If your news about a just-released video is interesting enough, they will put you on their website, and since they already have a following who is interested in your topic, your video and brand can go viral. Besides backlinks and affecting your website’s SEO performance, with Press Releases you’ll be able to enjoy a major increase in your brand exposure and consequently increased traffic to your website. We at Video Chef would be more than happy to save you time and create and submit a Press Release about your video to over 1000 news websites.

7. Maximize video marketing efforts through the use of retargeting

On top of everything else, to optimize all your video marketing efforts explained above your website should have retargeting in place. Retargeting simply means that the ads are following your website, visitors, until they execute an action on your website that you want from them. If you don’t utilize this powerful option from advertising networks such as Adroll, Perfect Audience, and Google, you will fall behind your competition because they surely do use retargeting. Just visit them and you’ll see: their ads will haunt you until you become their buyer. So the first step is driving traffic through video to your website, and then following your visitors with ads until you make a sale. We at Video Chef would be more than happy to save you time and create a retargeting campaign for you. So there we go. The above add-on options will make a Mercedes out of your video. Since you can’t buy a Mercedes without additional equipment, you are lucky to do so with your web video. If your budget doesn’t allow you to take advantage of everything, you can start with more cost-friendly options such as submission to pdf/document-sharing websites and continue from there. Treat your web presence like an investment; the more you put in, the more you’ll get out. And the value of your virtual presence over time is only going to grow. The video trend is on the upswing and is here to stay. Not adjusting to it is like preparing to fail. Leverage the power of video marketing to do the work for you while you sit back and focus on providing the best service or product to your audience.

Don’t have video yet?

You are on the right website. Contact us for any web video inquiries; we are online most of the time to serve the best web video production to clients like you. You’ll receive the best advice on what kind of video you need, we’ll compile an engaged script story and produce an awesome web video that will convert your visitors into buyers.

Grow your business with Video Chef. Your satisfaction is our number one priority.

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