How To Write Explainer Video Script The Right Way
Introduction
Hey, you! Yes, you – business owner and aspiring effective explainer video script creator extraordinaire. Have you ever watched your competitors’ fantastic and wondered, “How on earth did they do that?” Are you tired of trying to explain your business in a 60-second video but end up going on for 5 minutes? We understand the struggle, and that’s where we, Video Chef, step in. As a premium video production company, we cater to clients worldwide, helping them tell compelling visual stories that instantly connect with their audiences
The Video Trend
In 2017, your competitors are utilizing videos to reach more people and boost sales. You know people love to watch videos, and your website lacks that prominent “PLAY” button.
The Video-Making Challenge
So, you decide to create a video. However, video production is no walk in the park. Maybe your first attempt resulted in a ten-minute epic with a Leonardo DiCaprio look-alike. But despite the drama, comedy, and romance, no one watched it. Your bounce rate was terrible, and sales remained stagnant.
In this blog post, we'll guide you on crafting an effective explainer video script
Whether you’re creating a video for your business or collaborating with a professional video production company, understanding the essentials of a compelling script is vital. Let’s dive in and learn how to create a script that captivates your audience and delivers results.
The Right Video Type Matters
The problem may be that you’re making the wrong type of video and failing to grasp video marketing and viewer expectations. Your message might be unclear, and explainer videos should be concise, no longer than 60 seconds. Why? Because in today’s fast-paced digital world, the average internet user has an attention span worse than a goldfish.
Without the help of a video explainer company like us, your video might lack
- Brevity
- Directness
- Social Proof
- Emotional Connection
- The Opportunity to Boost Sales
We understand the challenges and the role video explainer companies play in 2017. Our mission is to solve your issues and provide you with engaging videos that improve your online presence, drive sales, and save you time and effort.
Our Approach to Crafting Effective Explainer Video Scripts
At Video Chef, we follow a structured approach to create compelling explainer video scripts:
Catchy Title: Start with a title that highlights the video’s benefits and sparks curiosity.
Address the Problem: Acknowledge the viewer’s pain points and empathize with their situation.
Introduce Ourselves: Establish credibility and trust by introducing your brand and explaining how your product or service solves the problem.
Social Proof: Include testimonials, reviews, or statistics to show that others have made the same choice, reinforcing their decision.
Authority: Establish your brand as an industry authority, building confidence in your expertise.
Feel-Good Factor: Create a positive emotional connection with the viewer, making them associate your brand with positivity.
Call to Action: Include a strong call to action that prompts the viewer to take the desired action.
By following this approach, we craft explainer videos that engage, inform, entertain, and drive results. And if all else fails, we’re not above adding a dash of cuteness with puppies and bunnies – just for you!
Conclusion
We hope this insight helps you understand how to create an effective explainer video script. If you have questions or need assistance, don’t hesitate to reach out. We’re here to help you craft compelling videos that resonate with your audience and elevate your business.