An explainer video can help supercharge your online marketing efforts. Now, more than ever before, people are using the web to find new products, businesses, and information.
We want answers to our questions – and we want them now. The web allows us to find information on just about anything in seconds. While textual information is great, most of us prefer not to read a wall of text. We want to see the information come to life through videos and imagery. With the digital video audience growing at a record pace, it only makes sense for you to invest in video marketing, and an explainer video is one of the best ways to get started.
Video Marketing Takes Center Stage
If you’ve yet to dip your toes in the world of video marketing, you’re leaving money on the table. Web video is growing at an exponential rate and we don’t see any signs of it letting up anytime soon. More than 600 marketing professionals were surveyed for the 2013 Online Video Marketing Survey, and the results were quite surprising.
• 93% of marketing professionals used online video for marketing purposes as well as communication
• 70% used video for SEO purposes
• 60% used video for email marketing
• 84% used videos for website marketing
Of those surveyed, 70% said they plan on increasing their spending on video marketing in the coming year.
Not surprisingly, 82% of those surveyed stated that video marketing with an explainer video has had an overall positive effect on the performance of their business or organization.
Digital Video Audiences are Growing
There’s a reason why so many marketers are flocking to digital video – the audience is growing. It’s estimated that by 2016, the digital video audience in the United States will expand from 70% to 76% of Internet users.
It’s not just the growing number of viewers that is impressive. It’s the sheer number of advertisers that are taking advantage of this lucrative opportunity. Digital media advertising spending is expected to reach 21% in 2014. How much does that equate to? Approximately $110 billion. In other words, video marketing is essential if you want to keep up with your competitors.
Smartphone Viewers Are Reaching a New High
It is estimated that there are nearly 1 billion smartphones in use worldwide, and that number is expected to double by 2016. The average smartphone user views at least one video on their mobile device each month. More than 6 billion hours of YouTube videos are viewed each month. That’s up 50% from just last year. That’s a hefty amount of potential viewers that you may be missing out on if you aren’t taking advantage of mobile video marketing.
Although the audience is growing and data connection speeds are increasing, advertisers are looking to move away from the usual 30 second advertisement. Instead, quick 10-15 second messages are taking their place. This shorter advertisement is best suited for mobile and tablet users who are always on the go.
Perhaps the greatest advantage to investing in video marketing is its versatility. It’s a strategy that works for both large and small businesses alike.
Explainer video allows us to communicate with our current and potential customers in a meaningful and effective way.
Although video production is an investment, the return is invaluable.
When is Video Marketing Appropriate?
When should you include video marketing in your overall marketing strategy? We see a lot of companies investing in video marketing when they first introduce a new product. Product or service launches aren’t the only reason to create promotional videos. A new company can use start up videos to help make the public aware of their mission statement and products/services. As long as we have a message to get across, we can use video marketing to promote our business.
The question is: How do you get started? The first step in the process is to determine the purpose of the video. Are you looking to inform your audience? Promote a new product? Are you just looking to introduce yourself to potential customers or clients? Once you know the purpose of the video, you then have direction for your content. The production aspect of the project, on the other hand, can be a bit tricky – especially if you’re new to marketing video production.
Unless you have experience in the field, hiring an explainer video production company is the best route to take. Time is a luxury that you cannot afford to waste. Don’t let inexperience prevent you from growing your customer base. We have the tools and expertise you need for success.
Our free explainer video script can help you get started on your journey to producing promotional video content. Why wait any longer? Your first explainer video is just a click away.