Are you doing video marketing properly? If your video hasn’t been given a Facebook viral video meme makeover, the chances are that you aren’t.
Here is an insane stat: In 2017, it’s forecast that almost 70% of consumer internet traffic will be accounted for by video.
How much of that will be accounted for by native Facebook videos?
Much more than you think. As it turns out, YouTube is no longer the dominant force for video marketing that it once was. And unless you get to grips with this real quick, it could be bad for your business.
HERE’S WHY …
It’s 2017 and everyone is making a video and uploading it to the Internet. Maybe you’ve made a few videos and uploaded them, too.
It’s easy. Maybe your grandmother tried it (probably accidentally, of course).
You and everyone else are doing this because you know that Internet people have short attention spans and sometimes fall asleep when reading lots and lots and lots and lots of text on a web page.
This is where videos come to the rescue! Videos allows your site users to interact with your content with ease. All they have to do is press Play, kick back and watch your short movie.
Fab. So easy. And all you had to do was shoot it and upload it to YouTube.
PROBLEM IS THIS:
WHY DO YOUR YOUTUBE VIDEOS SEEM TO HAVE SO FEW VIEWS?
Weren’t they supposed to have more views?
Where has everyone gone?
And why are your conversion rates still so poor?
Maybe it’s down to the quality of the video. Maybe you’re just not the next Steven Spielberg you thought you were, or maybe your animation just isn’t hitting home with your audience. Or maybe your script is really poor. Or maybe no one liked the music you used. It didn’t fit.
ALL GOOD REASONS. UNFORTUNATELY, IT’S NONE OF THESE. SO WHAT GIVES?
THE ANSWER LIES WITH WHERE YOU’RE SHOWCASING YOUR VIDEO.
YouTube has become the home of videos over the years. It’s King. When we shoot a video, our first and last thought is to upload it to YouTube before marketing it.
After all, around 5,000,000,000 videos are watched on YouTube EACH DAY.
Maybe you display your video on your website too, as well as your fan page. You always use the YouTube because that’s what everyone does, right?
The thing is that Facebook native videos are actually the future.
In fact, they’re also the present. They’ve caught up with YouTube. And if you don’t start getting on board with them super soon, you could be missing a massive trick.
WHAT IS A NATIVE FACEBOOK VIDEO?
A native Facebook video is simply a video that is upload directly to the social media platform itself. It also refers to a video that’s actually created within Facebook, such as a live video.
And that’s the beauty of them. They’re impossible to ignore.
These videos play by themselves. You’ve seen them. Everyone has.
WHY WE LOVE NATIVE
Here at Video Chef, we love native Facebook videos because they get RESULTS.
Facebook doesn’t have a lot of love for outside links. It much prefers to reward you for uploading your video content straight to Facebook. It enjoys driving traffic to it own user-generated content.
And because Facebook is home to more than one billion users, there are a lot of people that could see your content if you started to upload directly to your fanpages.
Attacking on two fronts is after all much better than attacking on just one. And when you have Video Chef backing you up with our brand-spanking new
Facebook video viral meme makeover service, attacking on the Facebook front is super easy – and super fun!
There are more fab reasons why native Facebook videos should play a key role in your video marketing strategies:
Facebook shows their videos at least three times more than outside YouTube videos
Facebook’s video strategy nets 1,055 & higher share rate than YouTube (WOW)
Raising awareness of your videos through
advertising is cheap and easy
But What’s The Deal With Facebook Viral Video Memes?
LET’S BREAK THESE FOUR WORDS DOWN FOR A MOMENT:
The most popular social media site
When something is spread rapidly around the Internet and everyone sees it
Everyone loves videos
Everyone loves memes
Video Marketing Campaign
Facebook Viral Video Meme Makeover is a brand new service from Video Chef that will turbocharge your video marketing campaign. The aim is to create an eye-catching video that is seen on the world’s most popular social media site, ultimately boosting your exposure, conversions, and profits.
VIDEOS IN THIS FORMAT ENGAGE YOUR AUDIENCE MUCH MORE THAN REGULAR VIDEOS. WHY?
People are already familiar with the viral video format of our video memes
These types of videos – so familiar to people and so eye-catching – are much likelier to get shares, comments, and likes.
These videos come with subtitles – super important because Facebook videos always automatically play on mute
These videos also come with a header that – just like an article – lets the viewer know exactly what the video is all about
DOES IT REALLY WORK?
Video Chef were also concerned by this question, so we decided to put a Facebook viral video meme to the test.
We took our original video and transformed it into the Facebook viral video meme format. We then waited seven days before comparing how well it was performing versus YouTube.
In the great big battle between YouTube vs Facebook, YouTube scored 50 views, while Facebook took the prize with 500.
In a knockout blow, the Facebook meme version also got two business enquiries.
This is an important point, as it suggests that for every 500 views, we would bag 2 inquiries. That’s predictable revenue, which is so key to small businesses and their investors.
We then waited another month before testing the results again. YouTube was still lagging behind with 127 views, while Facebook was streaking ahead with 1,000 views.
HERE IS A ROUGH BREAKDOWN AFTER 7 DAYS:
The video on our YouTube channel had 50 organic views
The video on our Facebook page (which has just 20 fans) had 500 organic views and a reach of 1,000 people
One of the reasons for this is that we posted the video in four related Facebook groups and managed to bag 6 new page likes and a pair of business inquiries.
ORDER FACEBOOK VIRAL VIDEO MEME MAKEOVER SERVICE
With us you don’t get only a fancy video, but you receive video industry insights on which you can immediately capitalize. We’re in touch with all the latest and greatest trends, and we even set some of them ourselves.
And if you’ve just produced video at other company, go back to them and tell them to convert it in “Facebook viral video meme”. If they lost your source files or the quote is too high, no worries. We’ll take your video from Youtube and turn it into Facebook Viral video meme format ourselves.
Our brand new service aims to ensure that your business stays one step ahead of the competition with shareable video content that users can’t help but watch, like, comment and share.
Want to make the most fun long-term investment in your company ever? Contact us now at form below or chat in the right low corner! Going viral and being seen has never been easier.