People want to see videos more than print. That’s why television is more watched than newspaper is read.
Businesses just want to showcase their USPs and market themselves. Earlier they did it on television; now they do it on the web, as it is undeniably the most cost-effective way to show what you’ve got.
Today, in this world of Internet, YouTube is successful not without reason. YouTube’s 2013 statistics state that over 1 billion unique users visit YouTube every month. Isn’t that a huge loss of footfalls if you have still not harnessed the power of video on social media?
Today, anything new and stimulating spreads like forest fire if it is posted online, which is much faster than spreading by word of mouth, print, or television. About 500 years of YouTube videos are watched every day on Facebook and over 700 YouTube videos are shared on Twitter every minute (source: YouTube, 2013).
We want to read the reviews online before we go out for a movie or check out a new restaurant. Parents read online blogs and comments about a school before admitting their children. We read the reviews and specifications about a new Smartphone just before buying. This shows that we turn to the web world for even the tiniest of help and advice.
At videochef.co, we look at the general state of social video, examine the target audience and their demographics, analyze how dealers and promoters are getting into the mix, compare the major social video platforms, and detail how an influential video acts as a content medium on social media. It takes all this labor and more to make a video, which satisfies the client and viewer equally. Since, the average YouTube visitor watches 388.3 minutes of video each month (Comscore, 2013), we want to tap that visitor and make him watch our video for as long as possible.
Explainer videos today are extremely crucial for marketing and promoting your business when they are compatible with high-in-demand Smartphones.
Videos are increasingly discovered and shared on mobile devices. That makes your business information more accessible and watchable.
People are most likely to engage with branded content on social media that contains pictures (44%) and videos (37%) (Source: Performics, 2012). This is because videos tend to be more engaging and dynamic as compared to written words on websites.
Every 1 out of 5 Twitter users discovers videos each day from tweeted links. What’s more, two-thirds of Twitter users feel it is worth watching videos tweeted by brands (source: Hubspot, 2013). This adds more value to the brand and makes the user anxiously await their upcoming video. If the customer likes your product, they’ll share your video.
There is always an air of mystery revolving around the thought, “What is next?” That’s what keeps a viewer enthralled. Give them your business through those videos, but do not give up everything at once; convey little by little in each video.
Viral video marketing campaigns increase click-through rates by 750%. In fact, 68% of people who watch online videos will, in turn, pass these video links onto their friends, making the videos spread faster and reach more people than you originally targeted or thought of targeting.
Even filmmakers today post the first look of their films on YouTube. The number of hits they receive umpires the success of these trailers. This way they know how many people watched their film videos as opposed to television where the statistics are tentative.
Now that you know animated promotional videos are a powerful tool to attract and grow your customer base and amplify your turnover, what are you waiting for? Get your business adapted into a video by videochef.co and see the outcome for yourself.
And don’t forget, we give you a 100% money-back guarantee. Call and ask for a free storyboard now. For a business, time is money. Do not miss out on the benefits of video marketing by wasting precious time. You need an explainer video and you know it! Videochef.co is here and we are the best in business!
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