How to get 10 times more views on Facebook- Case study
Introduction:
Here’s an astonishing statistic: In 2017, it was forecasted that nearly 70% of consumer internet traffic would be attributed to video
How much of that traffic will be generated by native Facebook videos? Probably more than you think. Surprisingly, YouTube is no longer the dominant platform for video marketing that it once was. If you don’t adapt quickly, this shift could be detrimental to your business.
10x More Facebook Views: The Challenge
It’s 2017, and nearly everyone is creating videos and sharing them on the internet. Maybe you’ve created a few videos and shared them as well. It’s become quite commonplace. Even your grandmother might have inadvertently tried her hand at it.The reason behind this video surge is simple: people on the internet have short attention spans and can easily become disengaged when faced with extensive written content. Videos come to the rescue by allowing your website visitors to interact with your content effortlessly. All they need to do is click “Play,” sit back, and watch your brief cinematic creation.
Sounds fantastic, right? It is. And the best part is, you merely had to film the video and upload it to YouTube.
The problem is this:
Why are your YouTube videos receiving so few views?
Weren’t they supposed to attract more attention?
Where has your audience gone?
And why are your conversion rates still disappointingly low?
Perhaps you attribute this to the quality of your video. Maybe you’ve come to realize that you’re not the next Steven Spielberg, your animations aren’t resonating with your audience, your script is subpar, or your choice of music didn’t quite fit. These are all valid concerns, but unfortunately, they are not the root causes of the issue. So, what’s happening?
THE ANSWER LIES IN WHERE YOU’RE SHOWCASING YOUR VIDEO. Over the years, YouTube has become the go-to platform for hosting videos. It’s the reigning king. Whenever you create a video, your instinct is to upload it to YouTube before sharing it elsewhere.
After all, YouTube boasts a staggering statistic of 5 billion daily video views. Perhaps you also embed your videos on your website and share them on your Facebook fan page you will get 10x More Facebook Views. Using YouTube seems like the standard practice, right? The thing is, native Facebook videos are on the rise and should not be underestimated. They are not just the future; they are the present. Facebook’s video platform has caught up with YouTube, and if you don’t start embracing it soon, you might miss out on significant opportunities.
What is a native Facebook video for 10x More Views?
A native Facebook video is simply a video that is directly uploaded to the social media platform itself. It can also refer to videos created on Facebook, such as live streams. What makes them powerful is that they are impossible to ignore. These videos auto-play as users scroll through their feeds. You’ve undoubtedly encountered them. Everyone has.
Why do we love native Facebook videos?
At Video Chef, we have a strong affinity for native Facebook videos because they deliver RESULTS. Facebook doesn’t particularly favor external links. Instead, it rewards users for uploading video content directly to its platform. Facebook aims to keep its users engaged with its content.
With over one billion users on Facebook, your content has the potential to reach a massive audience when uploaded directly to your fan pages. Engaging on multiple fronts is always more effective than focusing on just one. With Video Chef’s Facebook video viral meme makeover service at your disposal, attacking the Facebook front is not only easy but also incredibly fun!
Here are more compelling reasons why native Facebook videos should be integral to your video marketing strategies:
Facebook displays native videos at least three times more than external YouTube videos.
Facebook’s video strategy results in a 1,055% higher share rate compared to YouTube.
Advertising to raise awareness of your videos on Facebook is cost-effective and straightforward.
BUT WHAT’S THE DEAL WITH FACEBOOK VIRAL VIDEO MEMES?
EXCELLENT QUESTION
DO THEY WORK?
We were curious too. That’s why we decided to put a Facebook viral video meme to the test at Video Chef. We transformed one of our original videos into the Facebook viral video meme format and then waited seven days to compare its performance against YouTube.
In the ultimate YouTube vs. Facebook showdown, YouTube garnered 50 views, while Facebook took the lead with an impressive 500 views. In an even more remarkable turn of events, the Facebook meme version also generated two business inquiries. This is a significant finding because it suggests that for every 500 views, we can expect 2 inquiries, providing predictable revenue – a crucial factor for small businesses and their investors.
We revisited the results one month later, and YouTube was still trailing with 127 views, while Facebook had surged ahead with 1,000 views.
Here’s a rough breakdown of the results after 7 days:
The video on our YouTube channel received 50 organic views.
The video on our Facebook page (which has only 20 fans) garnered 500 organic views and reached 1,000 people.
One contributing factor to this success is that we shared the video in four relevant Facebook groups, resulting in 6 new page likes and two business inquiries.
Order our Facebook viral video meme makeover services
When you choose Video Chef, you not only receive an engaging video but also gain access to valuable insights that can be immediately applied to your business. We stay on top of the latest industry trends and even set some ourselves. If you’ve recently produced a video with another company, consider going back to them and asking for it to be converted into a “Facebook viral video meme.” If they’ve lost your source files or quoted a high price, no worries – we can take your video from YouTube and transform it into the Facebook viral video meme format for you.
Our brand-new service aims to ensure that your business stays one step ahead of the competition with shareable video content that users can’t help but watch, like, comment, and share. Want to make the most fun long-term investment in your company ever? Contact us now at the form below or chat in the right lower corner! Going viral and being seen has never been easier.