6 MARKETING TRENDS
TO WATCH IN 2015
Transparency will become the most important tool of marketing
Consumers are going to continue to exert power and influence.
EMERGENCE OF MARKETING TECHNOLOGISTS
In terms Instead of thinking in terms of digital marketing, companies should be thinking of marketing in a digital world.
THE WINNERS WILL BE ADEPT AT AGILITY MARKET ING
The best marketers will have ever more consumer data, capable of faster adaptation, shorter lead times, and always-on, real-time marketing.
MEDIA AGENCIES WILL STEP UP AND LEAD
Media agencies will be moving from being media-facing to consumer facing as creativity is the new currency of an effective media placement.
MARKETING WILL SHIFT FROM GLOBALIZATION TO PERSONALIZATION
And As the world gets more connected, marketing is becoming more regionalized, more localized, even more individualized.
THERE WILL BE A GROWING FOCUS ON INTERNAL COMMUNICATIONS
Companies will be focused on internal communications through key challenge and opportunity to create brand ambassadors as a marketing asset.
Klemen ” the NIel Patle of VIdeo”, is a CEO and co-founder of Video Chef. Besides his passion for video trends, internet marketing, and everything related to video, he is a break-dancer wannabe. Klemen loves music, traveling, and meeting people with various talents. As he is an idealist, he is changing the world, also with Video Chef`s offer of providing one video for free – for a cause you care about.