No animated video? here's what your business is missing
Introduction
Missing out on animated videos? Your business might be overlooking a powerful tool. Animated videos have the potential to enhance engagement, simplify complex concepts, and leave a lasting impression on your audience. In this article, we’ll explore the valuable benefits your business might be missing without animated video content.
Why spend time and money to have an animated video (with custom animation) created for your website!?
After all, there are a lot of video formats that are easier – slideshows, talking heads, rolling texts. So why should you make it harder on yourself? Well, there are tons of reasons why. If you have yet to take advantage of videos with graphic animation, here’s what you’re missing out on: Reach MORE People In Less Time Consider this: over 40% of total web traffic is generated by animated videos, and this is a statistic you definitely want to be a part of. After all, who wouldn’t want to have 40% MORE exposure and convert viewers into leads as they learn more about your company, products, and services!?
Increase Traffic with an animated video
Unlike other forms of marketing and promotion like article marketing, guest posting, or blog commenting, publishing animated videos on your site (or other video-based social networks like YouTube) provides one of the best effort-payoff ratios. Just create an animated video, upload it to your site, or publish it on YouTube, and watch as your traffic and conversion rates reach unprecedented levels.
Increase Brand Recognition with an animated video
Your brand is invaluable to your business. It’s what identifies you, your products, and your services. It’s what sets you apart from the competition. Take a good look at your competition – do they have an animated explainer video? If they do and you don’t, then you’re allowing them to have an edge against you and your brand. Companies like Dropbox, American Autoparts, and Rypple, and case studies on them have proven time and time again that well-crafted and informative animated videos are crucial to spreading brand awareness. By adding a branded animated video to your site or channel, you gain instant recognition and cement your reputation. And we’re not even talking about the video SEO benefits of doing so. Looking at a recent study by a marketing and SEO company, adding an animated video to your homepage can increase your site’s chances of landing the top spot of a Google search by 53%!
Gives You A Better Sharability And Stronger Grip On Social Networks
It happens to almost every business- or website owner – you ran out of ideas on what to publish and share on your site or blog. But if your marketing video production strategy involves creating animated videos regularly, you won’t have trouble finding and sharing content with your current customers and viewers. They say a picture says a thousand words, but a closer look at the most recent figures reveals that you can get your message across better and obtain MASSIVE traffic and sharing with online videos. According to a report by Bytemobile Analytics, online animated videos get about 50 percent of mobile traffic and up to 69% of traffic on certain social sharing networks and sites.
It Can Go Viral
When you create and publish an animated video to social media sites, you increase your chances of going viral. Just consider this: users share videos from retail and company websites to Facebook (46% of the time), through email (40% of the time), and Twitter (which captures 14% of the shares). Oh, and by the way, about 92% of mobile users share videos. Now, mind you, going viral isn’t something that happens by design. It just happens – it’s beyond your control; it’s hard to predict; but it could happen. How often do you see an intimidating block of text go viral!? It hardly does. Focus on what makes a video go viral. Deliver an informative, well-scripted, and high-quality animated web video production. If you hit the jackpot, you’ll be enjoying traffic and leads to keep your business on top of the competition for years to come!
Get A Script For Your Animated Video…For FREE!
Fantastic animation is great, BUT it gets even better when you back it up with a script that appeals to your target audience. Video Chef has been creating animated and explainer videos for businesses- and website-owners like you…and with GREAT results. We’re more than happy to back up those claims. Click on a link below and within about 4 days we’ll get back to you with an animated video script that creates lasting positive impressions and boosts your conversion rates to jaw-dropping levels.