Any business, either bootstrapping, tight on a budget or super successful should act resourcefully. However, yet when it comes to a high priced items as an explainer video, everyone has its eyes glued only to a shiny end product, a video. Leaving out its valued components: script, graphics and storyboard unused.
If you are not acting resourcefully, you are not able to leverage an existing material for which you’ve already paid. This means you are leaving a lot of money on the table. However, on the other side, at least, you have a big potential to act resourcefully from now on.
In this blog post, you’ll learn what material to ask from your previous explainer video company. Moreover, if you are looking for new video, you’ll find out how to leverage all material that makes up an explainer video.
This allows you to generate more different variations of content the easy way.
[bctt tweet=”Having more content spread across the web, means more value, authority and brand exposure for you.” username=”Video_Chef”]
The reason not everyone is acting resourcefully when it comes to explainer videos is because not everyone is aware of it, even animation companies not.
However, luckily, acting resourcefully is one of our values Video Chef is built upon. As that we are qualified to pass some of our insight by raising awareness on how to leverage an explainer videos source material and produce multiple pieces of content from it.
At this point, I’d like to introduce you to Pareto Principle, which says that by focusing on 20%, you can yield 80% returns. By its logic, acting resourcefully can put your business immediately in top 20%.
Being aware of this principle in any area of your life can shift your focus on the areas that will have the most profound impact on the end goal and yield greatest results.
[bctt tweet=”Let`s see how we utilize Pareto Principle by recycling an explainer video into multiple content pieces:” username=”Video_Chef”]
Recycling of an explainer video script
Based on video questionnaire or interview with the client, the first thing that any explainer video company comes up with is the script for voiceover. Moreover, this is where it`s use usually ends.
In our recycling case, you can use voice over script text also as video`s description in video sites. You’ll say it is common sense thus we see many explanation videos being published without any accompanying description or link.
With an extra mile, you can expand on the script and turn it into your website`s blog post. Best practice for this is to do it when you are making an announcement for your video.
Further, you can uniquely rewrite the same post and use it for the press release, LinkedIn Pulse, Facebook Instant article or any other guest blog post backlink.
This way you`ve got out of one piece of content – script for voiceover, three pieces, from which you can benefit in terms of search engine optimization.
An extra PRO TIP for experienced writers: you can rewrite it and spin it on sentence and word level (at least three times), utilizing different paragraph lengths, variating different anchor keywords and permalinks. Output would be highly unique articles which can be submitted to various websites or article directories. Please note, I doubt I’m smarter than a search engine, thus at the same time, please note duplicated content is also a myth.
Recycling of storyboard video
Next step in production after video script is storyboard video. Storyboard video is a visual presentation of graphic elements which will appear in the final video. This is where the use of graphics usually ends.
However, if you act resourcefully, you can easily turn your video storyboard in different formats like Pdf, PowerPoint, Prezi and a static image infographic.
At this step, an extra mile would be an HTML responsive interactive animated infographic. This kind of infographics can be placed on one of your pages.
Because of its attractive and visually appealing nature, they can provide you with an enormous engagement and social buzz. Not that you’ll heavily stand out from the competition, you can also add an option form and use it as a lead generation tool.
For an example see our animated infographic on US Tax Debt Visualized.
Following all the steps by now, you should instead of only two pieces, have already eight pieces of content.
Generated content is ideal for submitting to SlideShare (ppt), document sharing websites (pdf) and infographic directories (image), yielding you more and more backlinks, brand exposure and authority.
Recycling of an explainer video
As a Video Trailer
Video Trailer is ideal to create a buzz and hype around of announcement of your upcoming explainer video. The video should not be longer than 15 seconds, and it should offer the same effect of expectancy to your followers as it does an official movie trailer… stay tuned, coming soon to the screens near you.
As a Viral Quote Videos
To catch up with the latest viral craze of popular viral quote videos and to battle social media transience, you should invest in producing a series of short 15-second quote videos. Quote videos should be constructed from the same graphics, colors, theme, and style to keep up with an original explainer video.
The messages used in videos should be your main selling proposition points appearing as onscreen text. Usually in the form of a quick question and answer. Voice over is not necessary.
[bctt tweet=”With quote videos, you can perfectly leverage two features: auto-play video and call to an action (Facebook).” username=”Video_Chef”]
With them, you can easily engage your prospects while they are browsing the news feed and lead them to your website, blog, shop or sales funnel.
Since short quote videos are pointing out mainly one message, they are perfect to be used as a video ad, either on YouTube, Facebook or any other video ad platform.
For best effect, upload all your videos to as many video sharing websites as possible: Facebook, Vine, Instagram, YouTube, Vimeo, Daily Motion, Metacafe, Yahoo Video, Viddler, and others.
Additionally, there are many website video directories, where you can embed your video HTML code.
When submitting don`t forget to take an advantage of extra pro tip from the script above. At videos, spin title, description, and meta tags, while for an extra mile to show as much uniqueness as possible, produce different length variations.
Into different language variations
Since over 70% of internet users only visit websites in their native language, it would be wise to think of same of videos and hence produce different voice language variations.
A cheaper alternative here would be just to translate the script and upload them as subtitles where possible (YouTube).
Since video is already the most preferred type of content from both, the people and the search engine, the future belongs to video. The more videos you’ll have, the more authority and brand exposure you`ll enjoy, not to mention all the backlinks, virality, and an increased value by time.
As difficult explainer video recycling might sound in the start, now you have a clear blueprint on how to leverage its building components.
Let`s recap in shorter way, what you can easily get out of one explanation video’s source files:
- Video description
- Blog post
- Press release
- Static Infographic
- HTML5 Interactive animated infographic
- Video Trailer
- Quote Videos
Applying the above will put you way ahead of the competition, while applying extra tips of syntax spinning, you’ll make an extra step not many will do.
In terms of costs, if we take out HTML5 infographic, it will cost you 20% – 30% on top of a regular explainer video price.
However, what will you end up with is worth a lot of more. With recycled content, you’ll have your viral chances as people will now found your content on different locations.
Not to mention that the value of the content you put online, by time just grows, and same does your brand authority. Last but not least, your video will finally have an introduction and traction that it deserves.
While other business will be heedlessly looking for next opportunity to save money, you’ll be confidently planning your video launch strategy in the same way as Hollywood movies do. Knowing that you are applying Pareto Principle and that focusing on the most important 20% will yield you 80% returns.
Next time, when ordering video explainer, don`t settle only for sole video but do ask for an additional recycling content options.
[bctt tweet=”As video is a pretty expensive one-time investment, you don’t want to go thirsty through the desert.” username=”Video_Chef”]
We at Video Chef certainly won`t let this happen to you, as our aim is to help you grow your business the smart way. We have a proven system in place to provide you with everything above. It works not by selling you more of what you don`t need, but by recycling of what you are already paying for.
Feel free to contact us for a free consultation or drop us a question in the comments below. Also, we would be happy to hear how are you recycling your explainers.
To your success!