If you haven’t heard, the internet is pretty darn popular. So popular, in fact, that most videos watched these days are no longer watched on TVs. Sounds crazy, right? But it’s true.
Most movies and shows are being watched on the internet, with YouTube hosting the majority of those videos and catering to most of those net viewers. YouTube videos are inherently more personal than television shows. First of all, anyone can upload a video or set up a channel on YouTube for free. If their content is compelling, they are then able to interact directly with their fans and get instant feedback. Get enough views, and you can even start selling advertising on your videos.
More than one YouTube superstar has landed themselves a traditional TV show. Just ask the guys at Epic Meal Time. After scoring millions and millions of views for their series of irreverent clips, most of them timing in around 5 minutes, they landed a show on the FYI network. According to the stats, they’ll probably have fewer viewers on television but the money will be better with a TV network backing the show. Other popular YouTube stars have had their fifteen minutes of fame thanks to the site, as well, from starting a small business selling t-shirts to landing a role as a red-carpet journalist interviewing Hollywood celebrities.
The question then is; how do people find new videos on YouTube?
Because much like Google, YouTube has a search bar where you enter search text. On YouTube, this is generally a broad topic, such as how to tie a tie, or how to cook beef stroganoff. YouTube will then use an algorithm— an algorithm that was just updated this year—that takes the topics you’ve already searched for and then recommends new videos and new channels based on your search history. That is how YouTube presents you with new content that (hopefully) you’ll be interested in.
But YouTube isn’t the only game in town. Yes, it is by far the most popular, but for better picture and sound quality, no site can beat Vimeo. Like YouTube, Vimeo is a free video-hosting website. But unlike YouTube, Vimeo attracts the more serious filmmaking crowd: everybody from the amateur shooting a home movie to a professional effect company’s demo reel, to an animator’s short film.
Now, let’s talk about animators on Vimeo. In many ways, animation is the oldest visual art form in the world. Ever since somebody took a stack of paper, drew a series of pictures on them, and flipped the pages to make it seem like the drawings were moving, animation was born. You probably remember them from grade school: flip books. With the rise of high-powered and affordable computers with the capacity to make amazing animation footage, in many ways animation is the future of entertainment innovation. Think of all the bright minds out there that have beautiful visions that would cost millions to create in a live-action movie, but only a few afternoons with a stylus and digital drawing pad to do at home.
Vimeo is primed to be the host of this new wave of animators. And these animators are primed to revolutionize entertainment.