YouTube And The Rise Of Animation Sites
If you haven’t heard, the internet is pretty darn popular. It is so popular that most youtube videos watched these days are no longer watched on TV. Sounds crazy, right? But it’s true.
We want answers to our questions – and we want them now. The web allows us to find information on just about anything in seconds. While textual information is great, most of us prefer not to read a wall of text. We want to see the information come to life through videos and imagery. With the digital video audience growing at a record pace, it only makes sense for you to invest in video marketing, and an explainer video is one of the best ways to get started.
Video Marketing Takes Center Stage If you’ve yet to dip your toes in the world of video marketing, you’re leaving money on the table. Web video is growing at an exponential rate. And we don’t see any signs of it letting up anytime soon.
More than 600 marketing professionals were surveyed for the 2013 Online Video Marketing Survey, and the results were quite surprising.
The question then is; how do people find new videos on YouTube?
Because much like Google, YouTube has a search bar where you enter search text. On YouTube, this is generally a broad topic, such as how to tie a tie, or how to cook beef stroganoff. YouTube will then use an algorithm— an algorithm that was just updated this year—that takes the topics you’ve already searched for and then recommends new videos and new channels based on your search history. That is how YouTube presents you with new content that (hopefully) you’ll be interested in.
But YouTube isn’t the only game in town. Yes, it is by far the most popular, but for better picture and sound quality, no site can beat Vimeo. Like YouTube, Vimeo is a free video-hosting website. But unlike YouTube, Vimeo attracts the more serious filmmaking crowd: everybody from the amateur shooting a home movie to a professional effect company’s demo reel, to an animator’s short film. Now, let’s talk about animators on Vimeo. In many ways, animation is the oldest visual art form in the world. Ever since somebody took a stack of paper, drew a series of pictures on them, and flipped the pages to make it seem like the drawings were moving, animation was born. You probably remember them from grade school: flipbooks. With the rise of high-powered and affordable computers with the capacity to make amazing animation footage, in many ways, animation is the future of entertainment innovation. Think of all the bright minds out there who have beautiful visions that would cost millions to create in a live-action movie, but only a few afternoons with a stylus and digital drawing pad to do at home. Vimeo is primed to be the host of this new wave of animators. And these animators are primed to revolutionize entertainment. Together, platforms like Vimeo and Video Chef are shaping the future of animation and redefining the boundaries of what’s possible in the world of visual storytelling.