Why explainer videos may increase your customer engagement and sales
Do you want to improve customer engagement by using explainer videos? If this is something you are interested in, you have come to the right place. In this article, we will provide some interesting data about video use, and hopefully show you how you can take advantage of this yourself.
There is only one true purpose: Growth. When you market to your prospective clients, you aim to grow your brand, customer base, and overall influence. In essence, you aim to grow your company.
Because of the exponential increase in the use of the Internet, there are few strategies better than online marketing to grow your business. It is no surprise then that most businesses consider a website as the core of their marketing campaigns. Yes, having a website can be a good start but there is one problem. Most websites are very forgettable! Studies show that people, 72 hours after visiting a website, will only remember 10% of the text and 65% of the images. There is one remarkable discovery, however. Visitors can remember 90% of any video on the site.
As the video trend research suggests, a video is easy to remember. Hence, a video should be an integral part of a successful online marketing strategy. As a matter of fact, if you are not using video marketing, you are losing a lot of potential clients to competitors who use videos. However, when using videos, you have to keep this in mind: It is not just about how many people view your video. Based on scientific studies, it only takes an average of 2 minutes to convince a person to buy from you. Therefore, you have to focus on the reason why visitors are watching the video instead of just counting views. These past few months, we started observing different websites of competing brands and I noticed one thing. These websites say exactly the same things. If this is the case, I can see two possible concerns: Lack of Engagement Lack of Persuasion Lack of Engagement When you say the same thing as your competitor, most of your visitors will lose interest and abandon your site. But here is something that can motivate you: From all those who completely watched the video, 80% of them will click on the links to find out more about what you offer in the video. It is crucial to influence your audience to watch the whole video. There is no way around it. You can only get your visitor to click on your links when they are fully engaged. In line with this, I can help you improve customer engagement through explainer videos (more on this below). Lack of Persuasion Upon arriving at a website with a video, experts have discovered that four out of five users will likely watch the video than do other things. Yes, inviting your visitors to watch your video is actually the easy part. Now, you may engage your customers quite easily but there is one more concern. If you don’t have something different to say, do you think you can persuade them to choose you? Since there is no message that stands out from the rest, they will likely find no reason to choose you.
Solution: The Explainer Video
Fortunately, there is a solution to your dilemma. Just stick a little longer and we’ll explain how you can improve customer engagement through explainer videos. One of the most effective methods to compel your visitors to stay at your website is to add an interesting video. Using explainer videos can help viewers absorb your message better. In short, the clever use of video can be entertaining while providing more meaning and value to the product or service you are promoting. When we speak of video, we instantly think of entertainment. In this case, aesthetic value is of paramount importance. To engage your clients, animated videos are proven to be effective and these can be both entertaining and educational too. Engage Your Visitors Today – Take Action! If you are looking forward to having your first video, make sure you only trust the best production team to help you out. One of the best ways to engage your viewers is to use top-quality animated explainer videos. Video Chef is one awesome video production provider that has made videos from brands such as LiquidPlanner, Spruik, and Empower Network. Take action today! Boost your customer engagement by using explainer videos.